The new Coke cans will make grabbing a cold one easy.
The Coca-Cola Company plans to launch a line of their 16-ounce Coke cans with innovative cold-activated packaging, reports BevNET.com. The new cans will feature a graphic on the front of the can that changes color depending on the can's temperature. When the temperature dips below 46 degrees Fahrenheit, three ice cubes in the image of the white contour glass transform from silver to blue.
The Coca-Cola Company is the latest beverage brand to utilize thermochromic ink technology in its packaging, taking a cue from brands that have already implemented cold-activated packaging like MillerCoors and Hiball.
Check out the slideshow above to discover more details about the new cold-activated Coke cans.