Can Baking Beat the Blues?

Can Baking Beat the Blues?
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Can Baking Beat the Blues?

What started as a small London pop-up selling gray baked goods to increase awareness for mental health issues has grown into an global trend with more than 30 locations as far away as Malaysia and Argentina. Take a peek at the creative goodies these bakers are coming up with!

Image Credit: Laura Fortune

Miss Insomia Tulip created this fortune cookie that reads "Just pull yourself together."

Image Credit: Miss Insomnia Tulip

These rainy-day macarons are a creation of Croyden's The Dainty Bakehouse.

Image Credit: The Dainty Bakehouse

These cupcakes have black dog sprinkles, and the animal is commonly associated with depression.

Image Credit: Miss Insomnia Tulip

Miss Tulip Insomnia also bakes these delicious macarons in the shape of black dogs.

Image Credit: Miss Insomnia Tulip

Luscious filling oozes out of these gray lemon meringue treats.

Image Credit: Miss Insomnia Tulip

Laura Fortune's "Life's taken a bite of me" cookies have tons of personality.

Image Credit: Laura Fortune

Take a bite of this gray layered cake from Suzzle.

Image Credit: Suzzle

These cupcakes by Two Little Cats are perfectly frosted in gray.

Image Credit: Two Little Cats

Inside each cupcake is a hidden surprise of color.

Image Credit: Two Little Cats

These colorful "Hello, my name is" biscuits have a creamy filling in the middle.

Image Credit: Miss Insomnia Tulip

Decorative lettering in the word "Psycho" repeat across this Swiss roll.

Image Credit: Miss Insomnia Tulip

Bite into these somber-toned treats to reveal a sweet surprise.

Image Credit: All Mine Patisserie

Crack open a palm-sized brain cake to reveal candies in the center.

Image Credit: Heartache Cakes


A sad-looking baked good may just be the pick-me-up we all need.

A London-based pop-up called Depressed Cake Shop sells gray baked goods to increase awareness for mental health issues, with profits supporting mental health charities. The small shop in Brick Lane has grown into an international fundraising campaign with a U.K. tour planned through August and more than thirty locations popping up around the world.

Organized by PR specialist Emma Thomas, a.k.a. Miss Cakehead, the simple yet powerful campaign aims to promote discussion about a taboo subject. The gray color is meant to visually represent mental illness, and the unique treats work as an effective conversation starter.

Color is the only limiting factor, and volunteer bakers get creative with gray-colored cakes, sad-faced cookies and rainy-day macarons. Many baked goods are created by those with personal experiences of depression, and some use the project as a way to manage their illness, termed "baking therapy". The movement helps build a supportive community for them to help combat depression.

According to the National Institute of Mental Health, millions of Americans, or about one in four people, suffer from mental illness at some point in their lives.

Check out the slideshow above to take a peek at these gray-colored creations.

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