How Flavor Flav became Red Lobster's Crabfest hype man amid chain's bankruptcy, closures

Red Lobster's adding some flavor to Crabfest.

Flavor Flav, that is.

The rapper and apparent longtime Red Lobster fan reached out to the restaurant chain — which recently filed for Chapter 11 bankruptcy — on X, formerly Twitter, looking to "save one of America’s greatest dining dynasties." The result? Flav is now the voice of Red Lobster in a new Crabfest commercial.

Here's how it happened.

Flavor Flav reaches out to Red Lobster in a tweet

On May 22, Flav (real name William Jonathan Drayton Jr.) shared a Red Lobster tweet from the previous day in which the chain told its customers that the company's bankruptcy filing doesn't mean the restaurant is going out of business.

Flav quoted and replied with his own message, stating he uses his social media to help others and wants to help Red Lobster.

According to a statement from Red Lobster, the only fitting response was "Yeah Boyeeeee!"

"We love seeing our fans show up and rally for us, so when Flavor Flav reached out, we answered the call and invited him to join us in reminding fans we're here to stay," Sara Bittorf, Chief Experience Officer at Red Lobster, said in a press release.

Flavor Flav becomes hype man for Red Lobster Crabfest

As a result, Flav, co-founder of Public Enemy and a well-known hip hop hype man, is now hyping Crabfest in a new commercial for Red Lobster.

"Crabfest has been a guest-favorite event for years, and we're excited to bring the flavor, along with a variety of wild-caught crab for our guests to enjoy, now and for generations to come," Bittorf said.

Flav is also hyping the U.S. women's water polo team this year, pledging to fund the defending champions at the Paris Olympics.

Flavor Flav is hyping Red Lobster amid the chain's bankruptcy filing and store closures.
Flavor Flav is hyping Red Lobster amid the chain's bankruptcy filing and store closures.

Red Lobster closing restaurants around the county, including nine in Ohio

In May, Red Lobster "temporarily closed" 99 stores in 28 states ahead of its bankruptcy filing. In its filings, the restaurant chain listed 228 leases it rejected, meaning another 129 stores were set to close. That latest list included nine in Ohio.

However, the company still operates 31 restaurants around the Buckeye State.

This article originally appeared on Record-Courier: Flavor Flav hypes Red Lobster, Crabfest amid chain's bankruptcy, closings