Taylor Swift concerts bring economic boost. Now South Florida is on her tour schedule.

Not a Swiftie? Well, there may be millions of reasons to care that Taylor Swift will perform in South Florida next year.

The famous singer-songwriter Swift has scheduled three shows at the Hard Rock Stadium in Miami Gardens on Oct. 18, 19 and 20 next year to jump-start the second leg of her United States tour, with other dates in New Orleans and Indianapolis.

Tickets go on sale Aug. 9, but fans started registering for the chance to buy them on Thursday.

Swift staged shows in Tampa back in April for the current leg of her Eras tour and bypassed South Florida, leading to speculation a Miami-area concert would be scheduled for another segment of the tour.

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Taylor Swift performs at MetLife Stadium in East Rutherford, N.J., on May 26.
Taylor Swift performs at MetLife Stadium in East Rutherford, N.J., on May 26.

Economic data shows, tourism promoters say Taylor Swift concerts bring business boom

Swift's trio of shows in Tampa four months ago proved to be a boon for business in the city as "Swifties" descended on the bay area to attend her three-hour-long spectaculars.

Lissette Campos, a senior communications director at Visit Tampa Bay, said Swift’s three concerts more than doubled Hillsborough County hotel revenues, with a 96% increase on April 13, an increase of about 101% on April 14 and a 109% increase April 15. The Tampa Bay Times reported that Raymond James Stadium may have made about $5 million from Swift’s shows.

More: Missed Taylor Swift during her Florida Eras Tour stops? Here's how to get tickets for 2024 Miami shows

Swift’s tour may also be on track for a record-setting $1 billion in sales, which would top her 2018 Reputation tour, which raked in $345.7 million for 53 shows across four continents.

The current leg of Swift's Eras Tour is set to finish the first U.S. portion of the schedule next week

Speculation swirled about Swift's return to Florida

Despite the decision to skip South Florida initially, it was long believed Swift would perform here in 2024 if not before.

A person familiar with discussions on a possible tour stop at the Hard Rock Stadium said Swift’s team did approach the venue for a stop in northern Miami-Dade County prior to the tour's announcement in November, but scheduling conflicts made that impossible at the time.

Hard Rock Stadium, home to the Miami Dolphins and Miami Hurricanes, would not confirm those talks took place, but the facility said it was open to hosting others, noting past events like the "Formula 1 Crypto.com Miami Grand Prix, international tennis, concerts and festivals."

"We always welcome the opportunity to host world-class events at Hard Rock Stadium that resonate with audiences in South Florida and provide a benefit to the local community and will continue to do so in the future," a spokesperson for the Miami Gardens stadium said in a prepared statement.

There's been widespread, persistent chatter by Swift's fans, dubbed Swifties, on Twitter about a Part 2 for the Eras tour.

The talk is to some extent an expression of incredulity that the about-to-end leg of the North American tour also skipped Canada cities and other U.S. locations such as Miami, Washington, D.C., and New Orleans.

The speculation has specifically cited the Miami area and Hard Rock as a setting for another round of U.S. Eras tour stops.

A person familiar with scheduling at the Hard Rock Stadium said late last month they did not know whether stadium officials had discussed a future visit with Swift. The singer’s publicity team did not respond to a request for comment.

In June, however, Swift announced a new set of international tour dates from Aug. 24 of this year to Aug. 17, 2024, that will visit Australia and countries in Latin America, Europe and Asia.

When was last time Taylor Swift performed in South Florida? Or anywhere in Florida?

Swift’s last performance in southeastern Florida was in 2018 at Hard Rock Stadium for her Reputation stadium tour. The pandemic subsequently froze touring plans thereafter.

But when she returned to the Sunshine State, she did in a big way, with three concerts in Tampa's Raymond James Stadium in April.

July 28, 2023: Taylor Swift performs at Levi's Stadium in Santa Clara, Calif. Friday.
July 28, 2023: Taylor Swift performs at Levi's Stadium in Santa Clara, Calif. Friday.

If you have to ask, you probably won't get it. But Swift's tour has become a cultural phenomenon.

The Eras tour has also made national headlines for other reasons.

It has become a cultural phenomenon where fans are making friendship bracelets that they trade with each other at shows, as well as dressing up in costumes related to different eras of Swift's career.

On top of it, a range of thousands to nearly 100,000 fans stay up every night of her tour watching livestreams to see her two "surprise songs" that she changes every night from her 44-song set list of greatest hits and fan favorites.

Leaders in the cities hosting her concerts also get involved in the excitement. Many cities have declared Swift mayor for the day, or have changed their city's name in celebration of the tour. For example, Tampa became "Taympa" during the April concerts, and the county temporary renamed itself to "Swiftsborough County."

The tour has also reached the national political sphere after U.S. senators in a Senate Judiciary hearing called out Live Nation Entertainment, the concert industry giant that owns Ticketmaster, in January and accused it of being a monopoly.

Senators criticized the company's officials for their handling of Swift's ticket sales, which were overwhelmed by online bots and ticket scalpers who resold them for thousands of dollars above face value.

Stephany Matat is a politics reporter for The Palm Beach Post, part of the USA TODAY-Florida network. Reach her at smatat@pbpost.com. Support local journalism: Subscribe today.

This article originally appeared on Palm Beach Post: Taylor Swift adds Eras tour shows in Miami, Indianapolis, New Orleans

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