Super Bowl ticket prices fall below record-levels leading into game
This year’s Super Bowl ticket won’t be the most expensive on average — unless prices increase over the next two days.
As of Friday morning, TickPick’s average ticket price had fallen to $6,803 and is now more than $500 less than the average ticket in 2021. The lowest ticket prices have now fallen roughly $1,000 over the past two days.
“It's one of the most volatile events,” TickPick Co-Founder and Co-CEO Brett Goldberg said on Yahoo Finance Live (video above). “And there's just so many people that are interested and depending on the fan base, that goes can have a drastic impact on pricing.”
For example, he said, “when the 49ers got knocked out, leaving the LA Rams in, you would think the home team may create more demand. But the 49ers travel really well, really close to L.A. And so that ended up having some negative pressure. Good thing for Bengals fans, pricing coming down quite a bit after the 49ers got knocked out.”
The lowest price to get into SoFi Stadium has been the number to watch leading into Sunday’s game between the Los Angeles Rams and Cincinnati Bengals.
Moments after the matchup was confirmed, TicketMaster (LYV) listed its cheapest ticket. Within 24 hours, that get-in price had fallen $1,000.
The most expensive ticket package at TickPick purchased, as of Wednesday, totaled $95,760 for four tickets.
As of Friday afternoon, 12 days after the matchup was decided, the cheapest ticket available on TicketMaster was $3,500 before fees. Prices at TickPick, which bakes ticketing fees into the price before the payment process, sat at $4,366.
The fluctuating price is expected given the large pool of potential buyers bidding for what they believe is a fair price in a 70,000-seat stadium, Goldberg said.
“Once you start to see those trends, it's unclear,” he said. “Sometimes that brings in massive amounts of buying that then ends up popping those prices back up. And that's what we've seen the last three years.”
Goldberg compared the volatility to the stock market: “Every day you check, kind of like stocks, every day keeps going down, keeps going down. And you think, is it going to just keep going down that trajectory until a massive wave of buying comes? And that typically happens on Friday, Saturday. So it's always like trying to catch a falling knife.”
Through Wednesday, California dominated TickPick’s state-by-state purchases breakdown. Thirty-one percent of buyers purchased from the host state, according to the company. Unsurprisingly, Ohio finished second on the list with 12% of purchasers, while the Midwest as a whole combined for nearly 25% of orders.
Josh is a producer for Yahoo Finance.
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