Everything to Know About Jerry Seinfeld’s ‘Unfrosted: The Pop Tart Story’

Jerry Seinfeld spent two years writing a joke about Pop Tarts, so it’s only fitting that he’s turned it into a movie.

Unfrosted: The Pop Tart Story comes to Netflix in May and outlines the fictional origins of the “frosted, fruit-filled, heatable rectangle in the same shape as the box it comes in.” Seinfeld directed and stars in the film.

The movie follows rivals Kellogg’s and Post as they compete in the early 1960s to create a game-changing breakfast pastry.

Few comedians could convince a horde of other comics to participate in such a project, but Seinfeld has managed to do just that, compiling an A-list cast to portray everyone from Kellogg’s executives to Tony the Tiger.

What is ‘Unfrosted: The Pop Tart Story’ About?

Seinfeld teases the film, which tracks the origin of the Pop Tart, as a “colorful, dumb, silly comedy.” The official synopsis says it covers the “ambition, betrayal, sugar and menacing milkmen” of Kellogg’s and Post.

The film will mostly be fiction, but Seinfeld teased via X that “a few parts we did not make up.”

Why Did Seinfeld Make a Movie About Pop Tarts?

The idea for the film comes from a joke Seinfeld told in his Netflix special 23 Hours to Kill, in which he dissects the origin of the Pop Tart and its place in the breakfast pantheon of the 1960s.

“It was the ’60s and we had toast,” he said. “We had orange juice that was frozen years in advance that you had to hack away at with a knife to get a couple of drops, and it felt like you were committing a murder before you got on your school bus … shredded wheat, which was like wrapping your lips around a wood chipper.”

Jerry and Jessica Seinfeld’s Family Photo Album With Their 3 Kids

Then came the Pop Tart.

“The back of my head blew right off,” he recalled.

That special aired at the beginning of the pandemic, and as Seinfeld sat in quarantine, he got the idea to expand the bit into a film.

“Stuck at home watching endless sad faces on TV I thought this would be a good time to make something based on pure silliness,” he told Deadline. “So we took my Pop Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.”

Celeb CEOs: Stars Who Run Their Own Businesses

Who Stars in ‘Unfrosted: The Pop Tart Story’?

In addition to Seinfeld, the comedian has compiled a murderer’s row of comedians. The ensemble cast includes Melissa McCarthy, Jim Gaffigan, Amy Schumer, Hugh Grant (as Tony the Tiger), James Marsden, Bobby Moynihan, Christian Slater, Jack McBrayer, Dan Levy, Fred Armisen and more.

When Will ‘Unfrosted: The Pop Tart Story’ Be Released?

The movie will be available on Netflix on May 3.

Is ‘Unfrosted: The Pop Tart Story’ Part of a Balanced Breakfast?

As Seinfeld says in his bit, Pop Tarts have “the same nutritional value as the box they come in.”