Need a drink? Fresco y Más debuts first liquor store in South Florida

Rebecca San Juan

The Hispanic grocery chain Fresco y Más opened its first liquor store, giving Miamians another place to shop for their at-home happy hours.

Fresco y Más — the sister branch of Winn-Dixie — opened its liquor outpost on Wednesday at 3807 NW 7th St. in the Central Shopping Plaza near Miami International Airport, said Sergio Benitez, director of operations for Fresco y Más.

The store has about 1,400 alcoholic beverages, including more than 500 different wines and many beer and rum options.

No other Fresco y Más liquor store outlets are immediately in the works, Benitez said by email.

The store has about 1,400 alcholic beverages, including many beer and rump options, plus over 500 different wines. 
The store has about 1,400 alcholic beverages, including many beer and rump options, plus over 500 different wines.

The Hispanic grocer made its South Florida debut about six years ago. Its stores feature a Hispanic-friendly environment through bilingual signage around the store and Latin products. Although its owned by the same company as Winn-Dixie, Fresco y Más stores prices tend to be slightly higher.

“This new Fresco y Más liquor store presents a unique opportunity for us to expand our offerings and provide a unique shopping experience for the Miami community,” Benitez said.

The store will be open Monday through Saturday from 9 a.m. to 10 p.m. and Sunday from 10 a.m. to 7 p.m. Above: A Fresco y Más employee organizes some of the offerings.
The store will be open Monday through Saturday from 9 a.m. to 10 p.m. and Sunday from 10 a.m. to 7 p.m. Above: A Fresco y Más employee organizes some of the offerings.

After making its debut, the store is open Monday through Saturday from 9 a.m. to 10 p.m. and Sunday from 10 a.m. to 7 p.m.

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Economic trends spell trouble for retailers and some are set to close locations around the country, including Bed Bath & Beyond, Party City and Macy’s. Still, a wave of food chains, specialty retailers and service providers continue to expand throughout South Florida — Crumbl Cookies, HomeGoods and Wawa, for example — due to the migration here and the region’s population boom. Plus it’s been proven that even in dour economic stretches, people still drink alcohol.

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