Dickies Sets First Pop-Up at Fred Segal on Sunset Boulevard With 40-Piece Selection
For the first time in its almost 100-year history, Dickies has launched a pop-up — at Fred Segal on Sunset Boulevard, no less. The 40-piece selection, which Shawn Mendes and Nas were recently spotted browsing, includes the Fort Worth-based clothing company’s signature 874 work pant and work shirt, coverall and bib overall, and Eisenhower Jacket. Prices range from $25 for a heavyweight short-sleeve pocket T-shirt to the $250 limited-edition Hickory Stripe Chore Coat, inspired by the 1922 garment that was a favorite among railroad workers.
All the items can be customized for free by a rotating roster of artisans. The pop-up launched with customization by streetwear designers Carrots and Homegrown. Sofia Enriquez will be available July 1-4 and 8-11, followed by Dr. Collectors July 15-18 and 22-25.
In more Fed Segal news, the retailer is bringing back Camp Beverly Hills. A capsule collection and pop-up activation marking the return of the iconic brand, inspired by the original Camp Beverly Hills store off Rodeo Drive in Beverly Hills, launches today, July 1. Priced from $22-$295, pieces include pastel-hued vintage T-shirts, sweatshirts and accessories. A celebration on July 8 will feature complimentary S’mores Ice Cream sandwiches from CoolHaus.
“I could not be happier to re-launch and re-establish Camp Beverly Hills at Fred Segal,” Fred Segal CEO and owner Jeff Lottman said in a statement. “This classic brand and pop culture phenomenon is the embodiment of California cool and we are thrilled to share this brand with a whole new generation.”
Camp Beverly Hill co-owner Jay Foremen added, “I am delighted to have the quintessential California retailer Fred Segal relaunching the most quintessential of California lifestyle brands Camp Beverly Hills! They are the perfect partner for this iconic brand.”
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