DCU Center to keep name for three more years in $1.8 million deal

It was called the Centrum when Frank Sinatra took the stage on Sept. 2, 1982. In 2005, Worcester's downtown arena, then known as Worcester Centrum Centre, got its current name: the DCU Center.

The label will go unchanged for at least another three years.

Marlborough-based DCU (Digital Credit Union), the City of Worcester and arena managers ASM Global announced Tuesday that renaming rights have been extended.

DCU will pay a base fee of $1.8 million for the three-year agreement. The deal includes incentives.

The arena is owned by the city.

"This contract extension is continued proof of DCU’s commitment to the city of Worcester and its residents,” City Manager Eric D. Batista said in a statement. “The arena and convention center are a critical piece of Worcester’s downtown and its identity."

The arena's four-plus decades began with a performance by Frank Sinatra. Over the years it has hosted concerts, minor league sports teams and school graduations, among other events and groups.

DCU has had two 10-year naming agreements.

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This article originally appeared on Telegram & Gazette: DCU Center to keep name for three more years in $1.8 million deal