Cyber Monday 2023 bestsellers: AirTags, smart plugs and cat treats

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This Cyber Monday, many retailers offered some of their steepest discounts of the year on various product categories. Our team at NBC Select has been covering sale events like this one for years, and we’re impressed by the deals on tech, beauty, home, kitchen, fitness and subscription services from brands like Apple, Amazon and Best Buy.

To get an idea of what Select readers shopped for during the sale event, we listed the most purchased products among our readers during Cyber Monday. We also compiled a list of Black Friday bestsellers.

Cyber Monday bestsellers

Below, we’re sharing the bestselling Cyber Monday deals. All of our recommendations are based on our previous coverage and reporting. We also included a handful of products we’ve tried ourselves, including Select Giftable Tech Award, Wellness Award, Pet Award and Bed & Bath Award winners. Each product has been checked against price history trackers like CamelCamelCamel, Honey and Keepa to ensure it was at its lowest price in at least the three months when published (some of these products may no longer be on sale or not currently at its lowest price).

Apple AirTag

Apple AirTag

• Apple AirTag $ at Amazon

• Apple AirTag $ at Target

• Apple AirTag $ at Best Buy

• 4.7-star average rating from 154,561 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals

Fullstar Compact Vegetable Chopper

Fullstar Vegetable Chopper

Fullstar Vegetable Chopper $ at Amazon

• 4.6-star average rating from 2,831 reviews on Amazon

• Learn more: 231+ best Cyber Monday 2023 deals to shop before they end

Anker Nano Power Bank

Anker Nano Power Bank with Built-in Lightning Connector

Anker Nano Power Bank with Built-in Lightning Connector $ at Amazon

• 4.3-star average rating from 1,825 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals

Kasa Smart Plug Mini 15A

Kasa Smart Plug Ultra Mini 15A

Kasa Smart Plug Ultra Mini 15A $ at Amazon

• 4.6-star average rating from 67,791 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals

Swedish Wholesale Swedish Dishcloths

Swedish Wholesale Swedish Dishcloths

• Swedish Wholesale Swedish Dishcloths $ at Amazon

• Swedish Wholesale Swedish Dishcloths $ at Walmart

• Swedish Wholesale Swedish Dishcloths $ at Target

• 4.6-star average rating from 54,482 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals

Kitchen Mama Auto Electric Can Opener

Kitchen Mama Electric Can Opener

• Kitchen Mama Electric Can Opener $ at Amazon

• Kitchen Mama Electric Can Opener $ at Kitchen Mama

• 4.3-star average rating from 90,761 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals

LifeStraw Personal Water Filter

LifeStraw Personal Water Filter

• LifeStraw Personal Water Filter $ at Amazon

• LifeStraw Personal Water Filter $ at Target

• LifeStraw Personal Water Filter $ at Lifestraw

• 4.8-star average rating from 110,879 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals

Energizer Alkaline Power AAA Batteries (32 Pack)

Energizer AA Batteries, 32 Count

Energizer AA Batteries, 32 Count $ at Amazon

• 4.8-star average rating from 16,395 reviews on Amazon

• Learn more: The best Cyber Monday tech sales

Chamberlain Smart Garage Control

Chamberlain Smart Garage Control

• Chamberlain Smart Garage Control $ at Amazon

• Chamberlain Smart Garage Control $ at Best Buy

• Chamberlain Smart Garage Control $ at Target

• 4.3-star average rating from 95,348 reviews on Amazon

• Learn more: The best Cyber Monday tech sales

Laneige Lip Sleeping Mask

Laneige Lip Sleeping Mask

• Laneige Lip Sleeping Mask $ at Amazon

• Laneige Lip Sleeping Mask $ at Laneige

• Laneige Lip Sleeping Mask $ at Sephora

• 4.7-star average rating from 36,167 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals

Perilogics Universal In Flight Airplane Phone Holder Mount

Perilogics Universal In-Flight Airplane Phone Holder Mount

Perilogics Universal In-Flight Airplane Phone Holder Mount $ at Amazon

• 4.6-star average rating from 15,579 reviews on Amazon

• Learn more: The best Cyber Monday travel accessory deals

Cosrx Advanced Snail 96 Mucin Power Essence

Cosrx Snail 96 Essence

• Cosrx Snail 96 Essence $ at Amazon

• Cosrx Snail 96 Essence $ at Ulta

• Cosrx Snail 96 Essence $ at Dermstore

• 4.6-star average rating from 60,641 reviews on Amazon

• Learn more: The best beauty and wellness deals to shop this Cyber Monday

Apple AirPods (2nd Gen)

Apple AirPods (2nd Gen)

• Apple AirPods (2nd Gen) $ at Amazon

• Apple AirPods (2nd Gen) $ at Walmart

• Apple AirPods (2nd Gen) $ at Best Buy

• 4.7-star average rating from 598,529 reviews on Amazon

• Learn more: Apple’s Cyber Monday deals are here

Nintendo Switch Mario Kart 8 Deluxe Bundle

Nintendo Switch Console Mario Kart 8 Deluxe Bundle

• Nintendo Switch Console Mario Kart 8 Deluxe Bundle $ at Amazon

• Nintendo Switch Console Mario Kart 8 Deluxe Bundle $ at Walmart

• Nintendo Switch Console Mario Kart 8 Deluxe Bundle $ at Best Buy

• 4.8-star average rating from 5,279 reviews on Amazon

• Learn more: The best Nintendo Switch Cyber Monday deals

Gemice Travel Bottles

Gemice Travel Bottles for Toiletries

Gemice Travel Bottles for Toiletries $ at Amazon

• 4.5-star average rating from 11,502 reviews on Amazon

• Learn more: The best Cyber Monday travel accessory deals

Blissy Silk Pillowcase

Blissy Silk Pillowcase

• Blissy Silk Pillowcase $ at Amazon

• Blissy Silk Pillowcase $ at Blissy

• Blissy Silk Pillowcase $ at Nordstorm

• 4.5-star average rating from 1,505 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Temptations Classic Crunchy and Soft Cat Treats

Temptations Classic Crunchy and Soft Cat Treats

• Temptations Classic Crunchy and Soft Cat Treats $ at Amazon

• Temptations Classic Crunchy and Soft Cat Treats $ at Chewy

• Temptations Classic Crunchy and Soft Cat Treats $ at Walmart

• 4.8-star average rating from 55,382 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Yeti Rambler 14-Ounce Mug

Yeti Rambler 14-Ounce Mug

• Yeti Rambler 14-Ounce Mug $ at Amazon

• Yeti Rambler 14-Ounce Mug $ at Dick's Sporting Goods

• Yeti Rambler 14-Ounce Mug $ at YETI

• 4.7-star average rating from 13,720 reviews on Amazon

• Learn more: Cyber Monday deals under $25

Zulay Powerful Milk Frother

Zulay Powerful Milk Frother

• Zulay Powerful Milk Frother $ at Amazon

• Zulay Powerful Milk Frother $ at Walmart

• 4.5-star average rating from 205,822 reviews on Amazon

• Learn more: Amazon Cyber Monday deals

Philips Sonicare ProtectiveClean 5300 Electric Toothbrush

Philips Sonicare ProtectiveClean 5300 Electric Toothbrush

Philips Sonicare ProtectiveClean 5300 Electric Toothbrush $ at Amazon

• 4.6-star average rating from 14,171 reviews on Amazon

• Learn more: Amazon Cyber Monday deals

Apple Watch SE (2023, 2nd Gen)

Apple Watch SE (2023, 2nd Gen)

• Apple Watch SE (2023, 2nd Gen) $ at Amazon

• Apple Watch SE (2023, 2nd Gen) $ at Best Buy

• Apple Watch SE (2023, 2nd Gen) $ at Target

• 4.6-star average rating from 2,450 reviews on Amazon

• Learn more: Apple’s Cyber Monday deals

Crest 3D Whitestrips

Crest 3D Whitestrips, 44 Strips (22 Count Pack)

Crest 3D Whitestrips, 44 Strips (22 Count Pack) $ at Amazon

• 4.6-star average rating from 99,183 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Pelonis PHTA1ABB Portable Space Heater

Pelonis PHTA1ABB Portable Space Heater

Pelonis PHTA1ABB Portable Space Heater $ at Amazon

• 4.5-star average rating from 15,574 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Neutrogena Hydro Boost Body Gel Cream Moisturizer

Neutrogena Hydro Boost Body Gel Cream Moisturizer

Neutrogena Hydro Boost Body Gel Cream Moisturizer $ at Amazon

• 4.7-star average rating from 20,870 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Amazon Fire TV Stick 4K

Amazon Fire TV Stick 4K (2023)

• Amazon Fire TV Stick 4K (2023) $ at Amazon

• Amazon Fire TV Stick 4K (2023) $ at Best Buy

• 4.5-star average rating from 2,135 reviews on Amazon

• Learn more: Best Cyber Monday tech sales

Vital Proteins Collagen Peptides Advanced

Vital Proteins Collagen Peptides Advanced

• Vital Proteins Collagen Peptides Advanced $ at Amazon

• Vital Proteins Collagen Peptides Advanced $ at Vital Proteins

• 4.5-star average rating from 195,420 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Ring Video Doorbell

Ring Video Doorbell

• Ring Video Doorbell $ at Amazon

• Ring Video Doorbell $ at Best Buy

• Ring Video Doorbell $ at Target

• 4.6-star average rating from 179,863 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Kitchy Pizza Cutter Wheel

Kitchy Pizza Cutter Wheel

Kitchy Pizza Cutter Wheel $ at Amazon

• 4.6-star average rating from 43,273 reviews on Amazon

• Learn more: Amazon Cyber Monday deals

Blink Mini

Blink Mini – Smart Security Camera

• Blink Mini – Smart Security Camera $ at Amazon

• Blink Mini – Smart Security Camera $ at Target

• 4.4-star average rating from 267,021 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

AncestryDNA Genetic Test Kit

AncestryDNA Genetic Test Kit

• AncestryDNA Genetic Test Kit $ at Amazon

• AncestryDNA Genetic Test Kit $ at Walmart

• AncestryDNA Genetic Test Kit $ at Ancestry

• 4.6-star average rating from 81,770 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Greenies Feline Adult Dental Cat Treats

Feline Greenies Natural Dental Care Cat Treats

• Feline Greenies Natural Dental Care Cat Treats $ at Amazon

• Feline Greenies Natural Dental Care Cat Treats $ at Petco

• Feline Greenies Natural Dental Care Cat Treats $ at Chewy

• 4.8-star average rating from 39,833 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Fyy Electronics Organizer

FYY Travel Cable Organizer

FYY Travel Cable Organizer $ at Amazon

• 4.5-star average rating from 18,259 reviews on Amazon

• Learn more: The best Cyber Monday travel accessory deals

Grace & Stella Moisturizing Eye Masks

Grace & Stella Moisturizing Eye Masks

Grace & Stella Moisturizing Eye Masks $ at Amazon

• 4.4-star average rating from 17,190 reviews on Amazon

• Learn more: Amazon Cyber Monday deals

iRobot Roomba 694

iRobot Roomba 694

• iRobot Roomba 694 $ at Amazon

• iRobot Roomba 694 $ at Home Depot

• iRobot Roomba 694 $ at iRobot

• 4.3-star average rating from 20,754 reviews on Amazon

• Learn more: Cyber Monday Roomba deals

Amazon Echo Pop

Amazon Echo Pop

• Amazon Echo Pop $ at Amazon

• Amazon Echo Pop $ at Best Buy

• Amazon Echo Pop $ at Lowe's

• 4.7-star average rating from 18,643 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Glad ForceFlex Tall Kitchen Drawstring Trash Bags

Glad ForceFlex Tall Kitchen Drawstring Trash Bags

Glad ForceFlex Tall Kitchen Drawstring Trash Bags $ at Amazon

• 4.7-star average rating from 92,911 reviews on Amazon

• Learn more: Amazon Cyber Monday deals

Bagsmart Toiletry Bag with Hanging Hook

Bagsmart Toiletry Bag with Hanging Hook

Bagsmart Toiletry Bag with Hanging Hook $ at Amazon

• 4.8-star average rating from 50,157 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

AirPods (3rd generation)

Apple AirPods (3rd generation)

• Apple AirPods (3rd generation) $ at Amazon

• Apple AirPods (3rd generation) $ at Target

• 4.5-star average rating from 13,131 reviews on Amazon

• Learn more: Cyber Monday headphone deals

It Cosmetics Confidence in an Eye Cream

It Cosmetics Confidence in an Eye Cream

• It Cosmetics Confidence in an Eye Cream $ at Amazon

• It Cosmetics Confidence in an Eye Cream $ at Sephora

• It Cosmetics Confidence in an Eye Cream $ at Ulta

• 4.5-star average rating from 492 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Tile Sticker

Tile Sticker

• Tile Sticker $ at Amazon

• Tile Sticker $ at Target

• Tile Sticker $ at Best Buy

• 4.2-star average rating from 3,924 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Yeti Rambler

Yeti Rambler

• Yeti Rambler $ at Amazon

• Yeti Rambler $ at YETI

• Yeti Rambler $ at Dick's Sporting Goods

• 4.7-star average rating from 2,860 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Waterpik Aquarius Water Flosser

Waterpik Aquarius Water Flosser

• Waterpik Aquarius Water Flosser $ at Amazon

• Waterpik Aquarius Water Flosser $ at Walgreens

• 4.6-star average rating from 129,297 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Loop Quiet Ear Plugs

Loop Quiet Ear Plugs

• Loop Quiet Ear Plugs $ at Amazon

• Loop Quiet Ear Plugs $ at Loop Earplugs

• 4.2-star average rating from 66,824 reviews on Amazon

• Learn more: Amazon Cyber Monday deals

Lodge 6.5 Quart Enameled Cast Iron Dutch Oven with Lid

Lodge 6.5 Quart Enameled Cast Iron Dutch Oven with Lid

• Lodge 6.5 Quart Enameled Cast Iron Dutch Oven with Lid $ at Amazon

• Lodge 6.5 Quart Enameled Cast Iron Dutch Oven with Lid $ at Walmart

• 4.7-star average rating from 33,103 reviews on Amazon

• Learn more: Amazon Cyber Monday deals

Beats Studio Pro Headphones

Beats Studio Pro Headphones

• Beats Studio Pro Headphones $ at Amazon

• Beats Studio Pro Headphones $ at Best Buy

• Beats Studio Pro Headphones $ at Walmart

• 4.3-star average rating from 1,281 reviews on Amazon

• Learn more: Apple’s Cyber Monday deals are here

Apple Watch Series 9

Apple Watch Series 9

• Apple Watch Series 9 $ at Amazon

• Apple Watch Series 9 $ at Best Buy

• 4.6-star average rating from 602 reviews on Amazon

• Learn more: Cyber Monday Apple Watch and smartwatch deals

PetCube Cam 360 Camera

Petcube Cam 360 Camera

• Petcube Cam 360 Camera $ at Amazon

• Petcube Cam 360 Camera $ at Petcube

• 4.2-star average rating from 18,254 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Amazon Echo Show 5 (2023)

Amazon Echo Show 5 (2023)

• Amazon Echo Show 5 (2023) $ at Amazon

• Amazon Echo Show 5 (2023) $ at Best Buy

• Amazon Echo Show 5 (2023) $ at Target

• 4.5-star average rating from 11,963 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Kasa Smart Bulbs

Kasa A19 Smart Bulbs

Kasa A19 Smart Bulbs $ at Amazon

• 4.5-star average rating from 7,191 reviews on Amazon

• Learn more: Amazon Cyber Monday deals

Talk Works Nintendo Switch Racing Wheel Controllers

Talk Works Nintendo Switch Racing Wheel Controllers

Talk Works Nintendo Switch Racing Wheel Controllers $ at Amazon

• 4.4-star average rating from 7,127 reviews on Amazon

• Learn more: The best Nintendo Switch Cyber Monday deals

Levoit Core 300 Air Purifier

Levoit Core 300 Air Purifier

• Levoit Core 300 Air Purifier $ at Amazon

• Levoit Core 300 Air Purifier $ at Home Depot

• Levoit Core 300 Air Purifier $ at Levoit

• 4.7-star average rating from 94,846 reviews on Amazon

• Learn more: Amazon Cyber Monday deals

Starface Hydro-Stars Pimple Patches

Starface Hydro-Stars Pimple Patches $ at Amazon

• 4.4-star average rating from 3,625 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Bissell SpotClean ProHeat Portable Carpet Cleaner

Bissell SpotClean ProHeat Portable Spot and Stain Carpet Cleaner

• Bissell SpotClean ProHeat Portable Spot and Stain Carpet Cleaner $ at Amazon

• Bissell SpotClean ProHeat Portable Spot and Stain Carpet Cleaner $ at Walmart

• 4.5-star average rating from 23,396 reviews on Amazon

• Learn more: Amazon Cyber Monday deals

Apple 35W Dual USB-C Port Compact Power Adapter

Apple 35W Dual USB-C Port Power Adapter

• Apple 35W Dual USB-C Port Power Adapter $ at Amazon

• Apple 35W Dual USB-C Port Power Adapter $ at Best Buy

• Apple 35W Dual USB-C Port Power Adapter $ at Target

• 4.8-star average rating from 1,488 reviews on Amazon

• Learn more: Apple’s Cyber Monday deals are here

TP-Link AC1200 WiFi Range Extender (RE330)

TP-Link AC1200 WiFi Range Extender (RE330)

TP-Link AC1200 WiFi Range Extender (RE330) $ at Amazon

• 4.2-star average rating from 3,693 reviews on Amazon

• Learn more: Amazon Cyber Monday deals

LG 50-Inch Class UQ7570 Series 4K Smart TV

LG 50-Inch Class UQ7570 Series 4K Smart TV

LG 50-Inch Class UQ7570 Series 4K Smart TV $ at Amazon

• 4.1-star average rating from 476 reviews on Amazon

• Learn more: Best Cyber Monday TV deals to shop

Fly By Jing Sichuan Chili Crisp

Fly By Jing Sichuan Chili Crisp

• Fly By Jing Sichuan Chili Crisp $ at Amazon

• Fly By Jing Sichuan Chili Crisp $ at Target

• Fly By Jing Sichuan Chili Crisp $ at Fly By Jing

• 4.2-star average rating from 7,538 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

Pedigree Dentastix Original

Pedigree Dentastix Original

Pedigree Dentastix Original $ at Amazon

• 4.7-star average rating from 7,170 reviews on Amazon

• Learn more: Best Cyber Monday 2023 deals to shop

amFilm Tempered Glass Screen Protector (2-pack)

Amfilm Tempered Glass Screen Protector

Amfilm Tempered Glass Screen Protector $ at Amazon

• 4.8-star average rating from 111,121 reviews on Amazon

• Learn more: The best Nintendo Switch Cyber Monday deals

Why trust Select?

Hannah Fuechtman is an NBC Page on assignment with NBC Select who has covered sales events like Prime Big Deal Days and Black Friday and written about things like our readers' favorite products. To round up the best Cyber Monday deals, she found discounted products either at their lowest price ever or their lowest price in three months.

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