Why People Are Obsessed With Costco Japan

Exterior of Costco Wholesale building in Japan with bicycles and hedges in the foreground.
Wikimedia Commons

Isle’s Aisles

With its vast warehouses, bulk products, and jumbo pizzas, Costco seems to follow the American maxim that bigger is better. Yet, the warehouse store has thrived in 11 countries across a variety of cultures — though with some adjustments.

At Japanese Costcos, shoppers enjoy fresh sushi, affordable wagyu beef, and popular Japanese electronics such as rice cookers. If that sounds like a dream, know that you’re not alone.

Costco super fans are posting constantly about the superstore’s exclusive Japanese products on TikTok and Reddit. Here’s why Costco Japan is a shopper’s paradise that’s captivated the internet.

Tray of assorted Costco Sushi
Alex.W / Flickr

Affordable Sushi

For around $50, Costco shoppers in Japan can enjoy massive 50-piece platters of fresh nigiri, rivaling even the cheapest American sushi bars. Employees make the sushi daily using an automated rice dispenser and fresh salmon, tuna, halibut, and other popular cuts of fish.

Close-up shot of a Costco Bake with bites taken out of it.
Michael Ocampo / Flickr

Bulgogi Bake

This Asian take on the chicken bake, a food court favorite, has Costco fanatics drooling. While the exterior looks the same, Costco’s Japanese version stuffs marinated slices of Korean-style beef inside. Other Japanese food court exclusives include a shrimp bisque, a citrus smoothie, and Aussie beef pies.

Pile of uncooked Brown Rice
Rob / Flickr

Wide Variety of Rice

Costco Japan sells bags upon bags of different types of rice. Given that the average Japanese person eats around 110 pounds of rice a year, that shouldn’t be a surprise.

A variety of raw fish and seafood for sale in Japan with prices.
Shih-Chi Chiang / Flickr

Fresh Fish

Beyond huge trays of affordable sushi, Costcos in Japan also sells an impressive assortment of fresh fish and seafood, including varieties that are difficult to find in the United States.

Whether you’d like to pick up some sushi-grade tuna or a few octopus tentacles, Costco Japan looks like a fish market compared with its American counterpart.

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Japanese Snacks in packages hanging on store racks
theloneconspirator / Flickr

Japanese Snacks

Sure, maybe Costco doesn’t sell huge snack packs with Cheetos and Funyuns in Japan. But you will find plenty of unique Costco Japanese snacks including dried squid, rice crackers, and sweets.

Hungry for more? Check out what other treats you can find at other international Costco food courts

https://blog.cheapism.com/international-costco-food-court/

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Daikon radishes in a row
Hidetsugu Tonomura / Flickr

Asian Vegetables and Greens

Costco offers plenty of fresh produce in the United States, but veggies such as daikon can be hard to find. That’s not a problem in Japan, where you can find the radish at Costco among other Asian greens and vegetables.

Japanese Appliances at Costco
Danny Choo / Flickr

Japanese Appliances

From mini beer taps to rice cookers and portable grills, Costco locations in Japan offers no shortage of unique appliances that aren’t common stateside.

Wagyu Beef
Shoko Muraguchi / Flickr

Wagyu Beef

A pound of this world-famous marbled beef can easily cost hundreds of dollars — but not in Japan. Costco members can buy premium cuts of rich Japanese Wagyu beef for around $5 to $7 per 100 grams (or $23 to $32 per pound).

Sake bottles with labels
tokyo.natural / Flickr

Japanese Alcohol

Not only does Costco Japan offer well-known classics such as Asahi, Kirin, and Sapporo, but the wholesaler also has aisles full of sake, shochu, and fruit wines that you’d struggle to find in the in the United States.

Shopping in the States? Find out which is the best Costco alcohol to buy and which bottles to leave on the shelf.

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Frequently Asked Questions About Costco Japan


Can I Use My U.S. Costco Membership in Japan?

Yes, your membership is valid at any Costco location worldwide and online, including in Japan. So, thankfully you can indulge in all of that sushi and Japanese Wagyu the next time you visit (just don't forget your card). The website for Costco Japan is also bilingual with both Japanese and English options if you prefer to order online.

How Many Costcos Are There in Japan?

Currently, there are 32 Costcos in Japan. The newest store recently opened in Meiwa, a town north of Tokyo. Costco plans to operate more than 60 stores in Japan by 2030.

How Much Is a Costco Membership in Japan?

The annual Gold Star membership in Japan currently costs 4,840 JPY (approx. $33 USD) and the Gold Star Executive Membership goes for 9,900 JPY (approx. $67 USD).

This article was originally published on Cheapism

Exterior of Costco Wholesale building in Japan with bicycles and hedges in the foreground.
Costco Japan by Own Work (CC BY-SA)

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