This It Cosmetics mascara was voted the most popular of the year, and it's 30% off

The hugely popular It Cosmetics line has developed a massive following among beauty editors and makeup fans for creating top-tier products that are gentle on your skin. Of course, quality beauty products cost money. That's why it's so exciting when they actually go on sale. Which makes this a very special event: QVC has slashed the prices of all It Cosmetics on its website and they're selling fast. We're especially excited that the It Cosmetics Superhero Elastic Stretch Volumizing Mascara is on sale — it was, after all, a winner of the 2022 QVC Customer Choice Beauty Award. Pick up two for $24 — that's $12 a pop and 30% off the regular price

The It Cosmetics Superhero Elastic Stretch Volumizing Mascara has unique elastic stretch technology that wraps each individual lash to give your eyelashes volume, length and lift. It's also formulated with peptides, proteins, biotin, lash-enhancing polymers and collagen.

Five-star reviewers (and there are a lot of them!) can't stop raving about this mascara. "I get a lot of compliments on my eyes and people can’t believe I don’t have false eyelashes on! Easy on and easy off with a good remover," said one happy customer. Another agreed: "I didn't believe it, but I tried it for myself on my short thin lashes, and wow, they pop!"

You can also save big on mega-popular CC creams, cleansers, primers, under-eye primers, neck and eye creams and more. There's so much to love in this sale, and it's the perfect time to stock up. New to QVC? Enter the code FRIEND to save $10 off your first order of $25 or more.

While there are a ton of options marked down right now, you definitely don't want to miss these must-haves. And don't worry about having to pony up the entire price up front — QVC offers interest-free Easy Pay installments on all of these.

The reviews quoted above reflect the most recent versions at the time of publication.