A Contrasty Cotton Shirt and More of This Week's Best Menswear Releases

best new menswear releases this week, august 4, 2023
This Week's Best Menswear ReleasesHearst Owned


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It's hard to believe it's already August, but that isn't to say we're mad about it. If anything, we welcome the return of a somewhat-normal temperature outside, of long, warm evenings sans mosquitos, and, of course, cool-weather clothes.

This week, brands are going back to basics. All the hottest new drops are perfect closet staples, versatile enough to mix and match all through the rest of summer and the whole of fall. There's a knit jacket from Norse Projects that's perfect for layering, a football-inspired polo from Percival and Umbro that's guaranteed to be your shorts' and jeans' new best friend, and a short sleeve button-up from Prada that, quite frankly, you're going to try to find excuses to wear as much as you can.

If you have anymore travels planned for the season, I urge you not to take them without a few new luggage companions, like Away's large Trunk and The North Face's nifty Jester Backpack. But, at the end of the day, wherever August takes you, it's a damn good thing you started here.

CONS AS-1 Pro Sneakers

The iconic skate shoe imagined by pro skater Alexis Sablone gets a new, retro look.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.converse.com%2Fshop%2Fp%2Fcons-as-1-pro-skate-shoe%2FA04597MP.html%3Fdwvar_A04597MP_color%3Dwhite%252Fnavy%252Fgum%26styleNo%3DA04597C%26cgid%3DAS-1-pro-shoes&sref=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fmens-fashion%2Fg44733413%2Fbest-menswear-august-4-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>CONS AS-1 Pro Sneakers</p><p>$80.00</p><p>converse.com</p>

The Trunk

The newest piece of luggage from Away is something you want to snag before you embark on your last trip of the summer. It's one of those "don't bring any clothes and shop a lot when you get there" moments.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.awaytravel.com%2Fsuitcases%2Ftrunk%3Fcolor%3Dblack&sref=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fmens-fashion%2Fg44733413%2Fbest-menswear-august-4-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>The Trunk</p><p>$475.00</p><p>awaytravel.com</p>

Double Match Cotton Shirt

With their half-and-half design, Prada just knocked all your other summer button-downs right out of the park.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.prada.com%2Fus%2Fen%2Fp%2Fdouble-match-cotton-shirt%2FUCS406_13TV_F0D17_S_212&sref=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fmens-fashion%2Fg44733413%2Fbest-menswear-august-4-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Double Match Cotton Shirt</p><p>$1890.00</p><p>prada.com</p>

Palermo OG Sneakers

This style debuted in the 1980s, but with a revamped mint and pink colorway, it's the perfect modern streetwear icon.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fus.puma.com%2Fus%2Fen%2Fpd%2Fpalermo-og-sneakers%2F383011%3Fswatch%3D07&sref=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fmens-fashion%2Fg44733413%2Fbest-menswear-august-4-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Palermo OG Sneakers</p><p>$100.00</p><p>puma.com</p>

Training Polo

This 100% cotton knit football shirt is inspired by vintage training kits, but it's so dope that you don't have to even know how to play football to pull it off.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.percivalclo.com%2Fproducts%2Ftraining-polo-percival-x-umbro-navy-multi-stripe&sref=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fmens-fashion%2Fg44733413%2Fbest-menswear-august-4-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Training Polo</p><p>$180.00</p><p>percivalclo.com</p>

Towel Terry T-Shirt

Don't sweat it (ha, ha) if you leave your workout towel at home. This light, breathable fabric will absorb your sweat right up.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fshop.reigningchamp.com%2Fcollections%2Fmens-towel-terry%2Fproducts%2Ftowel-terry-t-shirt-washed-blue&sref=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fmens-fashion%2Fg44733413%2Fbest-menswear-august-4-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Towel Terry T-Shirt</p><p>$110.00</p><p>reigningchamp.com</p>

Bronze Super Sea Wolf Dive Watch

This limited-edition watch takes inspiration from vintage diving helmets for its sleek black and bronze look.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fhuckberry.com%2Fstore%2Fzodiac%2Fcategory%2Fp%2F82597-huckberry-x-zodiac-bronze-super-sea-wolf-dive-watch&sref=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fmens-fashion%2Fg44733413%2Fbest-menswear-august-4-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Bronze Super Sea Wolf Dive Watch</p><p>$1895.00</p><p>huckberry.com</p>

Aop Hawaii Shirt

Breezy and cool, this is a shirt you'll be wearing well into fall.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fscotchandsoda.com%2Fcollections%2Fwhats-new%2Fproducts%2Faop-hawaii-shirt-172963-6464-festival-trinkets&sref=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fmens-fashion%2Fg44733413%2Fbest-menswear-august-4-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Aop Hawaii Shirt</p><p>$128.00</p><p>scotchandsoda.com</p>

Erik Space Dye Knit Jacket

If you're an early planner and are already stocking up on some cold-weather clothes, don't overlook Norse Projects' autumn drop. This cozy jacket is versatile, chic, and oh-so soft.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.norseprojects.com%2Fstore%2Fmen%2Fknitwear%2Ferik-space-dye-knit-jacket-green&sref=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fmens-fashion%2Fg44733413%2Fbest-menswear-august-4-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Erik Space Dye Knit Jacket</p><p>$395.00</p><p>norseprojects.com</p>

Jester Backpack

For wherever life takes you, from the beach to a hike to just the gym.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.yoox.com%2Fus%2F45801121MU%2Fitem%23dept%3Dnewarrivalsmen%26sts%3Dsr_newarrivalsmen80%26cod10%3D45801121MU%26sizeId%3D1&sref=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fmens-fashion%2Fg44733413%2Fbest-menswear-august-4-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Jester Backpack</p><p>$95.00</p><p>yoox.com</p>

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