How a cold snap, a basket of oranges and a clever marketing campaign changed Miami’s luck

“Miami, the magic city” As a slogan, it works well on billboards, neon signs, travel guides, and in political speeches. How did this moniker come about? What did Henry Flagler have to do with Miami’s century-old nickname?

El Nuevo Herald and Miami Herald podcast, Miami Oculto, travels to the days of William and Mary Brickell, Julia Tuttle –the most important woman in the history of Miami– and the Tequesta Indians, to learn the stories that define our constantly changing city.

Have you ever wondered why Miami has so many canals and lakes? What is the reason the state was named Florida? And where did Miami get its name? Where is the point where the Tequestas believed that the sky, the earth, the sea and the river meet?

WATCH THE VIDEO PODCAST

We discuss how a cold snap in northern Florida determined the fate of the southern territories. We will say who sent the basket of oranges that made Miami the destination for sunseekers. And we will discuss how Flagler’s wife’s medical condition was what brought one of the most visionary and determined men to this area.

Postcard of the Miami skyline from the Macarthur Causeway
Postcard of the Miami skyline from the Macarthur Causeway

The guest on Miami Oculto this week is Venezuelan engineer Rolando R. Rojas, an amateur historian, who has created an Instagram page, @historiademiami, that combines photos of Miami today with stories about its history.

We invite you to discover what makes Miami magical and turned this young city into a magnet for investment and a door to Latin America.

LISTEN TO THE PODCAST

Watch all episodes of the Hidden Miami podcast on YouTube,, the el Nuevo Herald website, or listen to it on your favorite audio platform: Spotify Podcast, Apple Podcasts, iHeart Radio and Amazon Music.

Advertisement