Chelsea to continue partnership with Infinite Athlete

Chelsea will continue their partnership with Infinite Athlete amid talks to decide the front-of-shirt sponsor for next season.

An ambiguous post on social media seemed to declare the end of the seven-year arrangement with Infinite Athlete, but it was swiftly deleted.

Infinite Athlete, a sports technology company, have confirmed they will continue as front-of-shirt sponsor into pre-season.

Talks are ongoing to decide whether they continue into the 2024-25 season or move onto the less-visible but less-costly sponsor position on the sleeve.

Much will depend on whether Chelsea can find alternative big-ticket sponsors, having held talks with Saudi airline Riyadh Air.

Infinite Athlete reportedly paid around £40m to sponsor Chelsea last season.