Check out the pitch decks these advertising startups have used to raise millions and shake up the industry
A new wave of startups are trying to change the digital advertising industry.
They're pitching new tech for cookieless ads, streaming TV, and influencer marketing.
Here are 24 pitch decks that startups have used to attract investors.
After years of challenges securing funding, a new wave of advertising startups is raising millions.
These companies aim to solve the industry's big challenges, such as the death of third-party cookies, the shift from linear to streaming TV budgets, and helping advertisers run influencer marketing campaigns.
But unlike their predecessors, these new startups are significantly smaller and more focused than many of the early digital advertising companies that raised hundreds of millions of dollars, like MediaMath and Millennial Media.
Business Insider spoke with founders about how they convinced investors to buy into their companies.
For example, ID5 sells to brands and publishers an ID product that doesn't use third-party cookies. Companies like Vibe, Telly, and TVScientific aim to shake up how advertisers buy and measure TV ads. Other companies like FreshSound and Catch+Release are focused on helping marketers license media for use in their campaigns.
Here are 24 pitch decks that top execs and founders have used to sell investors on their companies.
Aditude, advertising tech for publishers: $5 million
Anzu, puts ads in video games: $48 million
Adventr, an interactive video firm: $8 million
Arcane, automates marketing for companies: $5 million
Barometer, tracks brand safety for audio content: $2.5 million
Big Happy, a mobile adtech company: $2.5 million
Catch+Release, licenses creator content to brands: $8.8 million
FreshSound, music licensing for commercials: $2.2 million
Hashtag Pay Me, helps price creator content for brands: $200,000
ID5, an adtech identity solution: $20 million
Kevel, helps companies build advertising businesses: $23 million
Lockr, sells identity management technology to marketers: $2.5 million
Qortex, an AI targeting firm: $6 million
Recess, an experiential marketing firm: $5 million
Rembrand, places product placements in videos with AI: $8 million
Simon Data, a data marketing tech firm: $54 million
Sincera, an adtech firm that tracks metadata: $4.2 million
Scope3, an adtech company focused on sustainability: $20 million
SuperScale, helps video game developers monetize their content: $5.4 million
Telly, an ad-supported smart TV: seed round
TVScientific, helps measure performance marketing for TV ads: $9.4 million
Vibe, an adtech firm for TV advertising: $22.5 million
ViralMoment, makes AI video technology for brands: $2.5 million
Zenapse, marketing tech firm: $8 million
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