The CEO of a $4 billion AI-powered business who helps companies hire talent around the world says globalization is ‘accelerating’

Good morning, Broadsheet readers! Nikki Haley loses in South Carolina, Nextdoor's CEO is out, and a CEO says globalization is still going strong. Have a productive Monday.

- Going global. Headlines blare that globalization is in reverse and remote work is over. But G-P founder and CEO Nicole Sahin has built a $4 billion business that declares the opposite.

Her company handles the infrastructure that allows employers to hire workers in any country around the world without establishing new corporate entities in compliance with local labor, HR, and tax laws, a lengthy process that is typically required. Workers across sales, AI, and engineering sign employment contracts with G-P; the company they will work for is G-P’s client.

Sahin recently talked about building her business—much of which is AI-enabled—on Fortune’s podcast Leadership Next with Alan Murray and Michal Lev-Ram.

“I read the news sometimes about globalization being in retreat, and I think it's a little absurd,” she says. “There is a movement or like the idea of, 'Hey, you know, I want to buy from my local grocer. I want to grow my food in my backyard’…But the reality is that our entire economic ecosystem is so interwoven so closely together that any business of any scale ultimately has people and talent from all over the world.”

Much of the conversation around changing patterns of globalization is actually about China and companies’ desire to “de-risk” their businesses by avoiding Chinese geopolitics or no longer relying on Chinese supply chains. But Sahin says that “de-risking” is “not just China.” “Smart businesses [are] really spreading out where their talent is…so that their risk isn't so consolidated in any geo area,” she explains.

While employers summon their U.S.-based workers back to the office, this kind of hiring is continuing globally. Sahin says a key to success and culture fit for independent, international workers is purposeful onboarding. Even in countries that were long known for “cheap talent,” individual workers are now commanding compensation closer to western market rates. “It's a huge leap of faith when somebody takes a job in another country where there's no other people to rely on and no community or connection,” she says.

Learn more about globalization and AI by listening to the full episode on Apple Podcasts or Spotify.

Emma Hinchliffe
emma.hinchliffe@fortune.com
@_emmahinchliffe

The Broadsheet is Fortune's newsletter for and about the world's most powerful women. Today's edition was curated by Joseph Abrams. Subscribe here.

This story was originally featured on Fortune.com