Black Lives Matter is officially a font — free of charge to anyone ‘in the movement'
Black lives are mattering more and more throughout the culture.
Even the graphic arts industry is taking note, literally.
Drawing inspiration from the awe-inspiring street murals on Pennsylvania Avenue in Washington, D.C., Fulton Street in Brooklyn, N.Y. and Hollywood Boulevard in Los Angeles, Black Lives Matter is now a font.
A creative team at the advertising agency DDB San Francisco has turned the lettering into an official font.
The company’s art director Don Lee and copywriter Cody Turk also developed a website for the font where it can be downloaded — free of charge.
“This font is free to use for anyone in the #BlackLivesMatter movement,” a message read on the website. “Use it on your posters, stickers and anywhere else you want to make your statement for racial justice.”
The site also include resources, which point to a map of protests, petitions, donation pages, voter registration sites, missing people threads and sites to Black Lives Matter sites from around the world.
Encouraging visitors to educate themselves when they’re done, the site also maintained the mission doesn’t go away once the topic isn’t “trending.”
“We want everyone to be able to participate in the movement, from anywhere, at any time,” Lee and Turk told The Daily News Tuesday. “One of our hopes is to have people use this font in their own creative ways so that the message lasts forever.”
The creatives also created an Instagram account aptly titled @BlackLivesMatter.font
