Black Friday 2023 bestsellers: Smart watches, chargers and toothbrushes
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Black Friday is over, but retailers are still offering notable discounts across categories, including tech, fitness gear, travel, beauty and wellness products and more from retailers like Amazon, Walmart and Target. Many of these sales last through Cyber Monday, which starts Nov. 27.
Below, we compiled a selection of the most popular Black Friday deals that have resonated with our readers. We’ll continue updating our list with new savings opportunities throughout the event.
Black Friday bestsellers
Below, we’re sharing the bestselling Black Friday deals. All of our recommendations are based on our previous coverage and reporting. We also included a handful of products we’ve tried ourselves, including Select Giftable Tech Award, Wellness Award, Pet Award and Bed & Bath Award winners. To ensure the quality of each deal, we’re running deals through price trackers like CamelCamelCamel — each product is either at its lowest price ever or its lowest price in at least three months.
Apple AirTag
Apple AirTag
4.7-star average rating from 153,629 reviews on Amazon
Learn more: 163 best Black Friday deals to shop before they sell out
Anker Nano Power Bank
Anker Nano Power Bank with Built-in Lightning Connector
Anker Nano Power Bank with Built-in Lightning Connector $ at Amazon
Anker Nano Power Bank with Built-in Lightning Connector $ at Anker Innovations Limited
4.3-star average rating from 1,643 reviews on Amazon
Learn more: 163 best Black Friday deals to shop before they sell out
Kasa Smart Plug Mini 15A
Kasa Smart Plug Ultra Mini 15A
Kasa Smart Plug Ultra Mini 15A $ at Amazon
4.6-star average rating from 7,654 reviews on Amazon
Learn more: 163 best Black Friday deals to shop before they sell out
Crest 3D Whitestrips Professional Effects
Crest 3D Whitestrips, 44 Strips (22 Count Pack)
Crest 3D Whitestrips, 44 Strips (22 Count Pack) $ at Amazon
4.6-star average rating from 77,526 reviews on Amazon
Learn more: The 41+ best Black Friday deals under $100 to shop right now
Fullstar Compact Vegetable Chopper
Fullstar Vegetable Chopper
Fullstar Vegetable Chopper $ at Amazon
4.6-star average rating from 2,373 reviews on Amazon
Learn more: The best Black Friday kitchen deals in 2023: Great Jones, Nespresso and more
Swedish Wholesale Swedish Dishcloths
Swedish Wholesale Swedish Dishcloths
Swedish Wholesale Swedish Dishcloths $ at Amazon
Swedish Wholesale Swedish Dishcloths $ at Walmart
Swedish Wholesale Swedish Dishcloths $ at Target
4.6-star average rating from 54,458 reviews on Amazon
Learn more: 163 best Black Friday deals to shop before they sell out
LifeStraw Personal Water Filter
LifeStraw Personal Water Filter
LifeStraw Personal Water Filter $ at Amazon
LifeStraw Personal Water Filter $ at Target
LifeStraw Personal Water Filter $ at Lifestraw
4.8-star average rating from 109,560 reviews on Amazon
Learn more: The 71+ best Amazon Black Friday deals to shop right now
Oral-B Pro 1000 Rechargeable Electric Toothbrush
Oral-B Pro 1000 Rechargeable Electric Toothbrush
Oral-B Pro 1000 Rechargeable Electric Toothbrush $ at Amazon
Oral-B Pro 1000 Rechargeable Electric Toothbrush $ at Target
Oral-B Pro 1000 Rechargeable Electric Toothbrush $ at Walmart
4.6-star average rating from 131,750 reviews on Amazon
Learn more: The 37+ best Black Friday deals under $100 to shop right now
Kitchen Mama Auto Electric Can Opener
Kitchen Mama Electric Can Opener
Kitchen Mama Electric Can Opener $ at Amazon
Kitchen Mama Electric Can Opener $ at Kitchen Mama
4.3-star average rating from 90,352 reviews on Amazon
Learn more: 163 best Black Friday deals to shop before they sell out
Chamberlain Smart Garage Control
Chamberlain Smart Garage Control
Chamberlain Smart Garage Control $ at Amazon
Chamberlain Smart Garage Control $ at Best Buy
Chamberlain Smart Garage Control $ at Target
4.3-star average rating from 95,199 reviews on Amazon
Learn more: The best Black Friday tech sales: Save on tablets, earbuds and more
Nintendo Switch Mario Kart 8 Deluxe Bundle
Nintendo Switch Mario Kart 8 Bundle
Nintendo Switch Mario Kart 8 Bundle $ at Amazon
Nintendo Switch Mario Kart 8 Bundle $ at Best Buy
Nintendo Switch Mario Kart 8 Bundle $ at Walmart
4.8-star average rating from 5,193 reviews on Amazon
Learn more: The best Nintendo Switch Black Friday deals to shop right now
Gemice Travel Bottles
Gemice Travel Bottles
Gemice Travel Bottles $ at Amazon
4.5-star average rating from 11,467 reviews on Amazon
Learn more: 163 best Black Friday deals to shop before they sell out
Starface Hydro-Stars Pimple Patches
Starface Hydro-Stars Pimple Patches
Starface Hydro-Stars Pimple Patches $ at Amazon
4.5-star average rating from 440 reviews on Amazon
Learn more: The best beauty and wellness deals to shop this Black Friday
Apple AirPods Pro (2nd Gen, USB-C)
Apple AirPods Pro (2nd Gen, USB-C)
Apple AirPods Pro (2nd Gen, USB-C) $ at Amazon
Apple AirPods Pro (2nd Gen, USB-C) $ at Best Buy
Apple AirPods Pro (2nd Gen, USB-C) $ at Target
4.7-star average rating from 2,511 reviews on Amazon
Learn more: Apple’s Black Friday deals are here: Save on AirPods, iPad and Apple Watch
Cosrx Advanced Snail 96 Mucin Power Essence
Cosrx Snail 96 Essence
Cosrx Snail 96 Essence $ at Amazon
Cosrx Snail 96 Essence $ at Ulta
Cosrx Snail 96 Essence $ at Dermstore
4.6-star average rating from 59,597 reviews on Amazon
Learn more: The best beauty and wellness deals to shop this Black Friday
Blink Mini
Blink Mini
4.4-star average rating from 266,390 reviews on Amazon
Learn more: 163 best Black Friday deals to shop before they sell out
Apple Watch SE (2023, 2nd Gen)
Apple Watch SE (2023, 2nd Gen)
Apple Watch SE (2023, 2nd Gen) $ at Amazon
Apple Watch SE (2023, 2nd Gen) $ at Best Buy
Apple Watch SE (2023, 2nd Gen) $ at Target
4.6-star average rating from 2,267 reviews on Amazon
Learn more: The best Black Friday Apple Watch and smartwatch deals to shop right now
Kasa Smart Bulb
Kasa Smart Bulb
Kasa Smart Bulb $ at B&H Photo and Video
4.5-star average rating from 4,520 ratings reviewers on Amazon
Learn more: The best Black Friday deals under $15
AncestryDNA Genetic Test Kit
AncestryDNA Genetic Test Kit
AncestryDNA Genetic Test Kit $ at Amazon
AncestryDNA Genetic Test Kit $ at Walmart
AncestryDNA Genetic Test Kit $ at Ancestry
4.6-star average rating from 81,770 reviews on Amazon
Learn more: 163 best Black Friday deals to shop before they sell out
Amazon Echo Pop
Amazon Echo Pop
4.7-star average rating from 18,080 reviews on Amazon
Learn more: 163 best Black Friday deals to shop before they sell out
Apple AirPods (2nd Gen)
Apple AirPods (2nd Gen)
Apple AirPods (2nd Gen) $ at Amazon
Apple AirPods (2nd Gen) $ at Walmart
Apple AirPods (2nd Gen) $ at Best Buy
4.7-star average rating from 597,962 reviews on Amazon
Learn more: Apple’s Black Friday deals are here: Save on AirPods, iPad and Apple Watch
Neutrogena Hydro Boost Body Moisturizing Gel Cream Moisturizer
Neutrogena Hydro Boost Body Gel Cream Moisturizer
Neutrogena Hydro Boost Body Gel Cream Moisturizer $ at Amazon
4.7-star average rating from 20,930 reviews on Amazon
Learn more: 163 best Black Friday deals to shop before they sell out
Perilogics Universal In Flight Airplane Phone Holder Mount
Perilogics Universal In-Flight Airplane Phone Holder Mount
Perilogics Universal In-Flight Airplane Phone Holder Mount $ at Amazon
4.6-star average rating from 15,554 reviews on Amazon
Learn more: 163 best Black Friday deals to shop before they sell out
Yeti Rambler 16-ounce Stackable Pint
Yeti 16-Ounce Stackable Pint
Yeti 16-Ounce Stackable Pint $ at YETI
Yeti 16-Ounce Stackable Pint $ at Amazon
Yeti 16-Ounce Stackable Pint $ at Dick's Sporting Goods
4.7-star average rating from 3,329 reviews at Yeti
Learn more: The best 41+ Black Friday travel accessory deals to shop in 2023
Amazon Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max $ at Amazon
Amazon Fire TV Stick 4K Max $ at Best Buy
Amazon Fire TV Stick 4K Max $ at Kohl's
4.5-star average rating from 2,364 reviews on Amazon
Learn more: The 71+ best Amazon Black Friday deals to shop right now
Apple Watch Series 9
Apple Watch Series 9
4.6-star average rating from 545 reviews on Amazon
Learn more: The best Black Friday tech sales: Save on tablets, earbuds and more
Yeti Rambler 14-Ounce Mug
Yeti Rambler 14-Ounce Mug
Yeti Rambler 14-Ounce Mug $ at Amazon
Yeti Rambler 14-Ounce Mug $ at Dick's Sporting Goods
Yeti Rambler 14-Ounce Mug $ at YETI
4.7-star average rating from 13,693 reviews on Amazon
Learn more: The 27+ best Black Friday deals under $25 to shop before they sell out
Pelonis PHTA1ABB Portable Space Heater
Pelonis PHTA1ABB Portable Space Heater
Pelonis PHTA1ABB Portable Space Heater $ at Amazon
4.5-star average rating from 15,555 reviews on Amazon
Learn more: 163 best Black Friday deals to shop before they sell out
Blissy Silk Pillowcase
Blissy Silk Pillowcase
Blissy Silk Pillowcase $ at Amazon
Blissy Silk Pillowcase $ at Blissy
Blissy Silk Pillowcase $ at Nordstorm
4.5-star average rating from 1,450 reviews on Amazon
Learn more: 171+ best Black Friday deals to shop before they sell out
iRobot Roomba 694
iRobot Roomba 694
iRobot Roomba 694 $ at Amazon
iRobot Roomba 694 $ at Home Depot
iRobot Roomba 694 $ at iRobot
4.3-star average rating from 20,754 reviews on Amazon
Learn more: The best Black Friday Roomba deals
Lumineux Teeth Whitening Strips
Lumineux Teeth Whitening Strips
4.3-star average rating from 28,222 reviews on Amazon
Learn more: 111 best early Black Friday deals: Amazon, Apple, Nintendo and more
Shark NV352 Navigator Lift Away Upright Vacuum
Shark NV352 Navigator Lift Away Upright Vacuum
Shark NV352 Navigator Lift Away Upright Vacuum $ at Amazon
Shark NV352 Navigator Lift Away Upright Vacuum $ at Best Buy
4.6-star average rating from 6,472 reviews on Best Buy
Learn more: The best Black Friday vacuum deals: Save on brands like Roomba, Dyson and more
Grace & Stella Under-Eye Masks
Grace & Stella Moisturizing Eye Masks
Grace & Stella Moisturizing Eye Masks $ at Amazon
4.4-star average rating from 17,248 reviews on Amazon
Learn more: The best gifts on sale for Black Friday
Talk Works Nintendo Switch Racing Wheel Controllers
Talk Works Nintendo Switch Racing Wheel Controllers
Talk Works Nintendo Switch Racing Wheel Controllers $ at Amazon
4.4-star average rating from 7,124 reviews on Amazon
Learn more: The best Nintendo Switch Black Friday deals to shop right now
Belkin Apple Airtag Holder
Belkin Apple Airtag Holder
Belkin Apple Airtag Holder $ at Amazon
4.7-star average rating from 6,323 reviews on Amazon
Learn more: The best deals on Select’s Giftable Tech Awards Winners
Beats Studio Pro Headphones
Beats Studio Pro Headphones
Beats Studio Pro Headphones $ at Amazon
Beats Studio Pro Headphones $ at Best Buy
Beats Studio Pro Headphones $ at Walmart
4.3-star average rating from 1,094 reviews on Amazon
Learn more: The best Black Friday deals on headphones from Apple, Bose and more
Loop Quiet
Loop Quiet Ear Plugs
Loop Quiet Ear Plugs $ at Amazon
Loop Quiet Ear Plugs $ at Loop Earplugs
4.1-star average rating from 71,531 reviews on Amazon
Learn more: The 32 best Black Friday deals under $25 to shop before they sell out
AirPods (3rd generation)
Apple AirPods (3rd generation)
4.5-star average rating from 13,131 reviews on Amazon
Learn more: The best Black Friday deals on headphones from Apple, Bose and more
Mighty Patch Original from Hero Cosmetics
Hero Cosmetics Mighty Patch
Hero Cosmetics Mighty Patch $ at Amazon
Hero Cosmetics Mighty Patch $ at Target
Hero Cosmetics Mighty Patch $ at Ulta
4.7-star average rating from 10,264 reviews on Amazon
Learn more: The 41+ best Black Friday deals under $100 to shop right now
Chom Chom Roller Pet Hair Remover
Chom Chom Roller Pet Hair Remover
4.5-star average rating from 150,387 reviews on Amazon
Learn more: 81+ best October Prime Day deals under $25 to shop right now
INNZA Laser Hair Removal
Innza Laser Hair Removal
Innza Laser Hair Removal $ at Amazon
4.3-star average rating from 11,323 reviews on Amazon
Learn more: The best Black Friday Lightning deals to shop as soon as possible
Hisense 40-Inch A4 Full HD 1080p Smart TV
Hisense 40-Inch A4 Full HD 1080p Smart TV
Hisense 40-Inch A4 Full HD 1080p Smart TV $ at Amazon
4.2-star average rating from 47 reviews on Amazon
Learn more: The best Black Friday TV deals to shop right now
Why trust Select?
Hannah Fuechtman is an NBC Page on assignment with NBC Select who has covered deals and other sales events like Prime Big Deal Days. To round up the best Black Friday deals, she found discounted products either at their lowest price ever or their lowest price in three months.
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