The best Black Friday deals on Amazon

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Black Friday is finally here, and Amazon is offering plenty of notable sales on tech devices, fitness items, skin care essentials and more during the event. Amazon joins other major retailers like Walmart, Target and Best Buy in releasing steep Black Friday savings for the holiday shopping season.

Unlike Prime Day and Prime Big Deal Days, which give Prime members exclusive discounts, anyone can shop Black Friday deals on Amazon. Below, we compiled everything you need to know about Amazon's Black Friday sale and the best deals to shop now.

SKIP AHEAD Best tech deals | Best home and kitchen deals | Best beauty and wellness deals | Best fitness deals | Best pet deals | Best Amazon Black Friday sales | Best Black Friday sales at other retailers

Best Amazon Black Friday 2023 deals

All of our recommendations below are based on our previous coverage and reporting. We also included a handful of products we’ve tried ourselves, including Select Wellness Award, Pet Award, Bed & Bath Award and Giftable Tech award winners. We’re running deals through price trackers like CamelCamelCamel to ensure each product is either at its lowest price ever or its lowest price in at least three months.

Bestselling Amazon Black Friday deals

Crest 3D Whitestrips Professional Effects

Crest 3D Whitestrips Professional Effects

Crest 3D Whitestrips Professional Effects $ at Amazon

4.6-star average rating from 77,526 reviews on Amazon

This at-home teeth-whitening set brightens your teeth and keeps them white for at least 12 months, according to Crest. The set comes with 20 treatments that you can use once a day for 30 minutes, along with two 1-hour express treatments.

Yeti Rambler 14-Ounce Mug

Yeti Rambler 14-Ounce Mug

• Yeti Rambler 14-Ounce Mug $ at Amazon

• Yeti Rambler 14-Ounce Mug $ at Dick's Sporting Goods

• Yeti Rambler 14-Ounce Mug $ at YETI

4.7-star average rating from 13,630 reviews on Amazon

Lowest price ever

This stainless-steel mug is vacuum-insulated to help keep your beverage hot or cold for hours, according to the brand. It comes with Yeti’s MagSlider lid, which uses magnets to prevent spills, and both the mug and the lid are dishwasher-safe. Keep in mind that only certain colors are on sale for Black Friday.

Anker Nano Power Bank

Anker Nano Power Bank

• Anker Nano Power Bank $ at Amazon

• Anker Nano Power Bank $ at Anker CA

4.3-star average rating from 1,623 reviews on Amazon

Lowest price ever

This portable charger has a built-in lightning connector, so you can charge your Apple device without a cable. The connector also folds away to help you easily store it in your bag without it getting tangled on other items, according to the brand.

Apple Watch SE (2nd Gen)

Apple Watch SE (2023, 2nd Gen)

• Apple Watch SE (2023, 2nd Gen) $ at Amazon

• Apple Watch SE (2023, 2nd Gen) $ at Best Buy

• Apple Watch SE (2023, 2nd Gen) $ at Target

4.6-star average rating from 2,282 reviews on Amazon

Lowest price ever

The Apple Watch SE is currently at its lowest price ever. The watch lets you track workouts, check mobile notifications, take calls, pay public transit fees and more. Compared to the new Series 9, the SE has a smaller screen that only turns on when you raise your wrist and doesn’t track certain health metrics.

Best Amazon Black Friday tech deals

Bose QuietComfort Earbuds II

Bose QuietComfort Earbuds II

• Bose QuietComfort Earbuds II $ at Amazon

• Bose QuietComfort Earbuds II $ at Best Buy

• Bose QuietComfort Earbuds II $ at Target

4.1-star average rating from 8,997 reviews on Amazon

Lowest price ever

These earbuds are one of our favorite noise-canceling headphones. The Bose QuietComfort II has two active noise cancellation features: Noise Cancellation Mode and Aware Mode, the latter of which lets you hear the noise around you as if you weren’t wearing headphones at all, according to the brand. The earbuds have up to six hours of battery life on a single charge and come with three pairs of ear tips and stability bands to help you adjust their fit to your ears, according to Bose.

Samsung 50-Inch Class The Frame Smart TV

SAMSUNG 50-Inch Class QLED 4K The Frame LS03B Series

SAMSUNG 50-Inch Class QLED 4K The Frame LS03B Series $ at Amazon

4.2-star average rating from 1,275 reviews on Amazon

Samsung’s The Frame is one of our favorite smart TVs, and multiple sizes are currently on sale. The Frame blends seamlessly with your decor by showcasing classic artworks or your own photographs. In addition to 4k picture quality, the TV comes with built-in voice assistants like Amazon Alexa, an anti-reflection matte display and a slim wall mount.

Amazon Fire TV Stick 4K Max

Amazon Fire TV Stick 4K Max

• Amazon Fire TV Stick 4K Max $ at Amazon

• Amazon Fire TV Stick 4K Max $ at Best Buy

• Amazon Fire TV Stick 4K Max $ at Kohl's

4.5-star average rating from 2,364 reviews on Amazon

Lowest price ever

The latest iteration of the Amazon Fire Stick has 16GB of storage, double than the previous model. You can plug the Fire Stick into your TV’s HDMI port to stream movies, TV shows and music on popular platforms like Netflix, Hulu and YouTube.

Fujifilm Instax Square SQ6

Fujifilm Instax Square SQ6

Fujifilm Instax Square SQ6 $ at Amazon

4.7-star average rating from 3,843 reviews on Amazon

The Instax Square SQ6 is one of our staff-favorite instant cameras. It produces square film photos in seconds and has three color filters — orange, purple and green — that you can fit over your flash. It also has an automatic exposure feature that adjusts the shutter speed of your camera to take the best quality photos even in darker environments, according to the brand.

Marshall Emberton II Portable Bluetooth Speaker

Marshall Emberton 2

• Marshall Emberton 2 $ at Amazon

• Marshall Emberton 2 $ at Best Buy

• Marshall Emberton 2 $ at Target

4.7-star average rating from 1,141 reviews on Amazon

Lowest price ever

The Marshall Emberton II is a Select Giftable Tech Awards winner and our top choice for best Bluetooth speaker due to its clear, bass-heavy audio. It offers over 30 hours of playtime on a single charge and is both dust- and water-resistant, so you can comfortably take this speaker to the beach or pool, according to the brand. You can also pair it with a second Emberton speaker to create a stereo system.

Samsung Galaxy Tab A8

Samsung Galaxy Tab A8 Android Tablet

• Samsung Galaxy Tab A8 Android Tablet $ at Amazon

• Samsung Galaxy Tab A8 Android Tablet $ at Best Buy

• Samsung Galaxy Tab A8 Android Tablet $ at Walmart

4.5-star average rating from 19,870 reviews on Amazon

This tablet lets you video chat, stream movies and more on its 10.5-inch LCD screen. It has up to 128 GB of storage and comes with Dolby Atmos surround sound.

Best Amazon Black Friday home and kitchen deals

Bissell SpotClean ProHeat Portable Carpet Cleaner

Bissell SpotClean ProHeat Portable Spot and Stain Carpet Cleaner

• Bissell SpotClean ProHeat Portable Spot and Stain Carpet Cleaner $ at Amazon

• Bissell SpotClean ProHeat Portable Spot and Stain Carpet Cleaner $ at Walmart

4.5-star average rating from 23,349 reviews on Amazon

Lowest price ever

Bissell makes some of our favorite carpet cleaners, and this compact option from the brand combines a 37-ounce tank, a 4.5-foot hose with a scrubber and an 8-ounce trial size of Bissell’s cleaning formula to remove odors, stains and dirt, according to the brand. It also weighs less than 10 pounds for portability.

Kasa Smart Plug HS103P2

Kasa Smart Plug (2-Pack)

• Kasa Smart Plug (2-Pack) $ at Amazon

• Kasa Smart Plug (2-Pack) $ at B&H Photo and Video

4.6-star average rating from 67,593 reviews on Amazon

This NBC Select staff-favorite smart plug lets you control your devices remotely, including non-smart appliances like air purifiers and sound machines, via a companion app while you’re at home or away. Kasa Smart Plugs are also compatible with Amazon Alexa and Google Assistant, so you can control electronics using voice commands, too.

Bissell CleanView Swivel Pet Reach Vacuum

Bissell CleanView Swivel Pet Reach Vacuum

• Bissell CleanView Swivel Pet Reach Vacuum $ at Amazon

• Bissell CleanView Swivel Pet Reach Vacuum $ at Wayfair

• Bissell CleanView Swivel Pet Reach Vacuum $ at BISSELL

4.6-star average rating from 2,458 reviews on Amazon

Lowest price ever

This corded vacuum from Bissel comes with a Pet TurboEraser Tool that helps clean pet hair embedded in carpets, as well as a dusting brush and crevice tool to get fur off of stairs, upholstery and more. It also comes with an extension wand to reach taller and harder-to-reach areas of your home, according to the brand.

Google Nest Learning Thermostat

Google Nest Learning Thermostat

Google Nest Learning Thermostat $ at Amazon

4.5-star average rating from 29,670 reviews on Amazon

After manually controlling the temperature for the first week, this smart thermostat builds a schedule based on your routine, and continues to adjust temperature and settings as it learns more. It also has a built-in sensor that detects whether someone is home or not.

Levoit Core 300 Air Purifier

Levoit Core 300 Air Purifier

• Levoit Core 300 Air Purifier $ at Amazon

• Levoit Core 300 Air Purifier $ at Home Depot

• Levoit Core 300 Air Purifier $ at Levoit

4.7-star average rating from 94,629 reviews on Amazon

The Levoit Core 300 is one of our favorite affordable air purifiers. It has a HEPA filter to remove smoke, dust, mold and other contaminants from indoor air, and can clean air in 12 minutes in rooms up to 219-square-foot, according to Levoit. It also comes with four sleep timer settings to automatically shut it off after a certain time.

Cricut Explore 3

Cricut Explore 3

• Cricut Explore 3 $ at Amazon

• Cricut Explore 3 $ at Walmart

• Cricut Explore 3 $ at Best Buy

4.6-star average rating from 2,266 reviews on Amazon

This crafting tool can make precise cuts on materials like cardstock, vinyl, iron-ons and specialty fabrics, so you can create unique, custom designs on tees, mugs and more. You’ll need to use Cricut’s Design Space app to design your personalization.

Tineco Floor ONE S3 Wet Dry Vacuum

Tineco Floor ONE S3 Cordless Wet Dry Vacuum

Tineco Floor ONE S3 Cordless Wet Dry Vacuum $ at Amazon

4.4-star average rating from 26,353 reviews on Amazon

This Tineco cordless vacuum detects wet/dry messes on hard floors and adjusts the suction power and the water flow accordingly. It has a 35-minute run time, an LED screen to track battery life, maintenance alerts and more, and smart features like app integration and voice controls.

Nespresso VertuoPlus Coffee and Espresso Machine

Nespresso VertuoPlus Coffee and Espresso Machine

• Nespresso VertuoPlus Coffee and Espresso Machine $ at Amazon

• Nespresso VertuoPlus Coffee and Espresso Machine $ at Walmart

4.5-star average rating from 3,432 reviews on Amazon

The Nespresso VertuoPlus is one of our favorite single-serve coffee makers and my personal favorite device to brew coffee in the morning. It can brew single and double espresso shots, as well as 5-ounce and 8-ounce cups of coffee using the brand’s Vertuo pods (The machine automatically detects what coffee it’s making based on the pod itself). It comes with a 40-ounce removable water tank and can store up to 10 used capsules, according to the brand.

Best Amazon Black Friday beauty and wellness deals

Theragun Mini Massage Gun

Therabody Theragun Mini

• Therabody Theragun Mini $ at Amazon

• Therabody Theragun Mini $ at Target

• Therabody Theragun Mini $ at Best Buy

4.8-star average rating from 5,847 reviews on Amazon

This massage gun is a Select Wellness Awards winner thanks to its compact size, which allows you to take it anywhere, according to our editors. It has three massaging speeds and comes with three head attachments.

Loop Quiet Ear Plugs

Loop Quiet Ear Plugs

• Loop Quiet Ear Plugs $ at Amazon

• Loop Quiet Ear Plugs $ at Loop Earplugs

4.2-star average rating from 66,824 reviews on Amazon

These silicone earplugs earned a Select Wellness Award because they’re both comfortable and effective at reducing outside noise. They come with different sized ear tips to provide a good fit and they’re washable, so you can reuse them multiple times.

Grace & Stella Moisturizing Eye Masks

Grace & Stella Moisturizing Eye Masks

Grace & Stella Moisturizing Eye Masks $ at Amazon

4.4-star average rating from 17,190 reviews on Amazon

Dry, flaky under eyes are a common issue during the wintertime, but these cooling under-eye patches can help. Made to reduce puffiness and moisturize the under-eye area, these masks have hydrating ingredients like hyaluronic acid and glycerin, according to the brand.

Cosrx Advanced Snail 96 Mucin Power Essence

Cosrx Snail 96 Essence

• Cosrx Snail 96 Essence $ at Amazon

• Cosrx Snail 96 Essence $ at Ulta

• Cosrx Snail 96 Essence $ at Dermstore

4.6-star average rating from 59,046 reviews on Amazon

This essence is one of our favorite Korean skin care products to help hydrate the skin. It has hyaluronic acid, allantoin and panthenol, which soothe irritated skin and retain moisture for all skin types, according to the brand.

Best Amazon Black Friday fitness deals

Fitbit Versa 4 Smartwatch

Fitbit Versa 4 Smartwatch

• Fitbit Versa 4 Smartwatch $ at Amazon

• Fitbit Versa 4 Smartwatch $ at Best Buy

• Fitbit Versa 4 Smartwatch $ at Kohl's

4.4-star average rating from 3,054 reviews on Amazon

Fitbit makes some of the best fitness trackers you can buy, according to experts. The Versa 4 can analyze health metrics like heart rate, sleep quality, exercise and more. It has up to six days of battery life on a single charge, is water-resistant up to 50 meters and connects to a companion app where you can track your data all in one place, according to the brand.

Schwinn Fitness 411 Compact Elliptical Machine

SCHWINN Fitness 411 Compact Elliptical Machine

• SCHWINN Fitness 411 Compact Elliptical Machine $ at Amazon

• SCHWINN Fitness 411 Compact Elliptical Machine $ at Walmart

• SCHWINN Fitness 411 Compact Elliptical Machine $ at Dick's Sporting Goods

4.1-star average rating from 6,152 reviews on Amazon

One of our favorite affordable ellipticals, this Schwinn option is just a fraction of the size of other ellipticals, and still offers an 18-inch stride and 16 levels of adjustable resistance, according to the brand. The handlebars include contact grip heart rate sensors to monitor heart rate, and the console displays time, calories, speed and distance.

Best Amazon Black Friday pet deals

Furbo 360° Rotating Dog Camera

Furbo 360

• Furbo 360 $ at Amazon

• Furbo 360 $ at Furbo

4.5-star average rating from 4,264 reviews on Amazon

The Furbo 360 is a Select Pet Awards winner and a favorite among our staff. It rotates 360-degrees, so you can keep even closer tabs on your pet while you’re away compared to fixed-angle pet cameras.  The Furbo 360 also has two-way audio, night vision and automatic pet tracking, which keeps your pet in the camera’s view.

Embark Dog DNA Test Kit 

Embark Dog DNA Test Kit

• Embark Dog DNA Test Kit $ at Amazon

• Embark Dog DNA Test Kit $ at Chewy

• Embark Dog DNA Test Kit $ at Embark Vet

4.7-star average rating from 16,801 reviews on Amazon

Lowest price ever

Embark’s Dog DNA Test Kit scans over 350 dog breeds to help you determine the breed (or breeds) of your pet. The test also screens for more than 230 health conditions and over 230,000 genetic markers, so you can find out more about your dog’s health and family history. You’ll get results via email within 2 to 4 weeks, according to the brand.

Best Amazon Black Friday sales

Here are the best early Black Friday sales on Amazon that we think you should know about. Keep in mind, not every item from a brand is discounted as described below.

1. Up to 64% off Hasbro games, Monopoly and more

2. Up to 56% off Amazon eero mesh Wi-Fi routers and systems

3. Up to 51% off holiday decor

4. Up to 51% off charging accessories by Anker

5. Up to 50% off Ring doorbells, cameras and bundles

6. Up to 50% off Logitech mice, keyboards, and lights

7. Up to 50% off Instant Pot air fryers, coffee makers and more

8. Up to 50% off JBL earbuds

9. Up to 50% off Fire TV streaming devices

10. Up to 50% off Keurig brewers

11. Up to 50% off Levi’s men’s and women’s apparel

12. Up to 50% off Blink smart home doorbells and cameras

13. Up to 49% off All-Clad cookware products

14. Up to 49% off Otterbox cases and accessories

15. Up to 49% off CHI hair tools and styling products

16. Up to 46% off Bowflex and ‎Schwinn home gym equipment

17. Up to 46% off Philips espresso machines

18. Up to 45% off Roborock robot vacuums

19. Up to 44% off New Balance shoes and apparel

20. Up to 42% off iRobot Roomba vacuums and Braava mops

21. Up to 40% off Peloton Bike, Bike Plus, accessories and apparel

22. Up to 40% off JBL portable Bluetooth speakers

23. Up to 38% off HP printers

24. Up to 36% off Amazon Fire smart TVs

25. Up to 31% off massage devices from Theragun, Theraface and more

26. Up to 30% off Yeti coolers and drinkware

27. Up to 30% off KitchenAid stand mixers, blenders, toasters and more

28. Up to 30% off Lasko heaters and fans

29. Up to 29% off Breville cooking appliances

30. Up to 19% off Traeger pellet grills

Best Black Friday sales at other retailers

Here are the best Black Friday sales at other retailers that we think are worth knowing about.

1. Walmart: Up to 65% off flash deals on electronics, home and kitchen, sleepwear, holiday decor and more

2. Target: Up to 50% off products across categories both online and in stores through Nov. 25. The retailer is also offering a Holiday Price Match Guarantee, which means it’ll match the price of items you purchase between Oct. 22 and Dec. 24 if it drops lower within that timeframe

3. Best Buy: Up to 50% off select tech, appliances, smart home devices and more

4. Kohl’s: Up to 70% off holiday gifts, including beauty products, jewelry, toys, kitchen essentials and more

5. Wayfair: Up to 70% off area rugs, small appliances, furniture and more

6. Dyson: Up to $100 off the Dyson Airwrap and up to $220 select items through Nov. 26

7. Nike: Up to 60% off holiday gifts using code BLACKFRIDAY through Nov. 25

8. Home Depot: Up to 45% off home improvement, outdoor products and more through Nov. 29

9. Lowe’s: Up to 45% off select appliances, grills, tools and more

10. Williams Sonoma: Up to 50% off and free shipping using code FREESHIP through Nov. 28

11. B&H:  Save on select electronics, TVs, monitors, smart home devices and more

Why trust Select?

Mili Godio is an updates editor for Select who has covered deals and sales during Black Friday, Cyber Monday, Amazon Prime Day and more since 2021. To round up the best Amazon Black Friday deals, she found discounted products at the retailer either at their lowest price ever or their lowest price in three months.

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