These Are the It Bags of 2024

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Once upon a time, the idea of an It bag reigned supreme in the fashion accessories space. If you followed fashion, you had an inherent sense of what were the best trendy bags—the carryalls you needed because of their inherent chicness, or because you saw chic people, famous or not, carrying them in real life.

The internet has complicated this idea. No matter how much we fight it, we’re all suckers for targeted ads. The fashion items we are fed on our Instagram and TikTok feeds often get the best of us, triggering our impulse to shop with a quick “click to buy” prompt—and muddying the idea of pure desire and personal style. Influencers don’t help; nor do those crafty Substack shopping newsletters that are, by and large, just affiliate gold mines masquerading as well-written advice columns with quirky-cool personalities attached.

But it remains true that if a bag is truly delicious, it will market itself to the real ones, the fashion-hungry consumers sick of buying something just because they saw it on someone’s GRWM. Below, two Bazaar editors pinpoint the new It bags that have been popping up everywhere—not on our screens, but on the arms of people who care less about trends than about design.

Ironically, a bag’s rogue quality is what makes it stand out right now. The shape of the bag is the branding, not the logo nor the sales-fueled campaign behind it. Take for instance, the Alaïa Le Teckel bag, which is being carried by the most stylish shoppers like a hot-dog-shaped trophy. Its design is flawless, with that elongated shape (teckel is a common German name for a dachshund), buttery leather in a range of colors, and a long shoulder strap. You can dress it up or down and still fit all your stuff inside. The look is subtle, but manages to make a statement—a winning formula in a sea of pushy product.

Some of the It bags of previous years are making a comeback, too. Even if we’ve seen the Balenciaga City bag or the 2000s-inspired Miu Miu styles before, they still feel desirable for their built-in effortless cool. Call them the new classics.

Read on for the 11 bags that feel like this moment, even in a world dominated by algorithms.

XL Idaho Bag

I totally get the mania around the Margaux, but may I suggest an alternative? I think the Row’s Idaho shape offers the practicality and luxury of the Margaux, but is easier to find and feels a little bit more in-the-know. I have my eye on it for chic weekends upstate and as a catchall holdall for brunch and museum days. —Lynette Nylander, executive digital director

Materials: Leather

Dimensions: 20.5" H x 12" W x 9" D

Le Teckel Zip Shoulder Bag

I would say the It bag that really emerged post–Fashion Week is the Teckel. Those handles are just so considered—roomy enough to sling over jackets—and it disappears into the body in the best way. It comes in an assortment of gorgeous colors and finishes, too, making it really the perfect all-day, all-night bag. —LN

Materials: Leather

Dimensions: 4" H x 13" W x 4" D

Le City Medium Bag

There are some reissues that really hit, and Balenciga’s new take on the 2001 Le City bag is one of them. Demna’s version is a little bit sleeker and more subversive. It’s the kind of bag that hangs over the shoulder of the coolest person you know, someone who wears Chopova Lowena skirts and Simone Rocha Crocs. —Brooke Bobb, fashion news director

Materials: Leather, hardware

Dimensions: 9.2" H x 5.9" W x 14.6" L

Picotin Lock Bag

While the Birkin and the Kelly continue to dominate, I actually have my eye on the chic and more understated Picotin. Its utilitarian shape is perfect for everyday use in NYC, and the best-in-class leather really speaks for itself. Not to sound too Goldilocks, but while the Birkin is too big for everyday and the Kelly too petite, there’s something about the Picotin that’s justttttttt right! —LN

Materials: Leather, hardware

Dimensions: 8.7" H x 8.3" W x 6.7" D

Small Squeeze Bag

When I wanted to buy what I called “a grown-up bag” for work a few months ago, I immediately went to the Squeeze. This is the ultimate everything bag, with its buttery leather, waterdrop shape, and padded chain strap, which you can adjust to be long or short. It fits everything and looks impossibly chic dressed up or down. I’ve never gotten so many compliments on a bag—she’s literally my main squeeze! —BB

Materials: Leather, hardware

Dimensions: 9.4" H x 11.4" W x 4.1" D

Andiamo Small Intrecciato Leather Tote

Carrying a Bottega Veneta bag right now definitely means you have some serious coin to spend, but these genius designs from creative director Matthieu Blazy are also indicative of a certain level of taste that is above the rest. All the bags are fabulous, but the Andiamo particularly so, whether you choose the giant size from the runway or something smaller to tote around while wearing your trompe l’oeil leather jeans and plaid shirt. These are the bags on every discerning women’s wish list at the moment. —BB

Materials: Leather, hardware

Dimensions: 7.5" H x 9.1" W x 3.9" D

Arcadie Matelassé Nappa Leather Bag

Miu Miu bags are really the perfect pick for someone who reveres classic feminine style. The brand’s new Arcadie bag has a beautiful Nappa leather finish that is sophisticated and timeless—the sort of bag you’ll want to pass on to future generations. —LN

Materials: Leather, hardware

Dimensions: 10.5 cm H x 22 cm W x 7.5 cm L

Pink & Silver Links Tote

I am loyal to my SC103 bag to a fault. I have several colors and get compliments wherever I go. It’s unique and unprecious in a wonderful way. It’s made to be worn, and the leather softens over time in a way that just makes it look better and better. It’s affordable price is great as well. —LN

Materials: Leather

Dimensions: 8.5" H x 9" W x 2.5" D

Ana Leather Shoulder Bag

This boxy top-handle bag was named after designer Raul Lopez’s mom, Ana, a woman who has long inspired his love of fashion. It’s the perfect day-to-night bag, especially in the mini size, and there is something fierce about the sharp design: a bag made for giving zero fucks while looking your absolute best. —BB

Materials: Leather

Dimensions: 5.11" H x 8.66" W x 2.36" D

Mini Scrunch Print Shoulder Bag

If Chopova Lowena punkish-folklore pleated skirts weren’t enough for you, you’ll need to grab one of the brand’s new bags ASAP, before they go viral and sell out too. Emma Chopova and Laura Lowena have successfully taken their crazy-cool-girl vibes and infused them into carryalls, made for stomping through the streets in lug-soled boots like a kooky, coquettish fashion obsessive, turning heads along the way. —BB

Materials: Recycled polyester, polyamide

Dimensions: 7.5" H x 10" W x 5.5" D

Moto Bag

This minimal shoulder bag is toted by the most in-the-know dressers and is exactly the right size. It goes with practically anything in your closet, and thus is the chicest kind of wardrobe anchor you could ever invest in. —BB

Materials: Leather, hardware

Dimensions: 4.5" H x 10" W x 2.5" D

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