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What this NFL player put on Facebook Live cost him $10,000 and now he's very sorry

Pittsburgh Steelers wide receiver Antonio Brown is back with his latest Facebook Live video, but it likely won't cause an uproar like his last one.

After Pittsburgh's NFL Divisional Playoff win early this month, Brown used Facebook to livestream the team's locker room post-game celebration, which included head coach Mike Tomlin calling the New England Patriots "those a*******."

Tomlin apologized, the Steelers fined Brown $10,000, and now, he's trying to clear the air.

"I apologize sincerely that I caught an awkward moment when my coach was talking," Brown said in the video, posted Wednesday. "I didn't mean no harm."

Brown said he simply wanted to show "the process and the fulfillment of winning big football games," which sounds like a reasonable answer, until you factor in the reports of Brown's marketing deal with Facebook.

According to NFL Network's Ian Rapoport, Facebook encouraged Brown to stream the post-game locker room festivities. The deal is reportedly worth six figures, sources say.

So, while Brown's apology may be sincere, it might be more consistent with his famous catchphrase — "business is booming."

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Best photos from NFL Championship Weekend
ATLANTA, GA - JANUARY 22: Aaron Rodgers #12 of the Green Bay Packers throws as he is hit by Deion Jones #45 of the Atlanta Falcons in the first quarter in the NFC Championship Game at the Georgia Dome on January 22, 2017 in Atlanta, Georgia. (Photo by Tom Pennington/Getty Images)
ATLANTA, GA - JANUARY 22: Julio Jones #11 of the Atlanta Falcons is hit by Jake Ryan #47 of the Green Bay Packers in the first quarter in the NFC Championship Game at the Georgia Dome on January 22, 2017 in Atlanta, Georgia. (Photo by Streeter Lecka/Getty Images)
ATLANTA, GA - JANUARY 22: Jared Cook #89 of the Green Bay Packers fails to make a catch in the endzone in the first quarter against the Atlanta Falcons in the NFC Championship Game at the Georgia Dome on January 22, 2017 in Atlanta, Georgia. (Photo by Streeter Lecka/Getty Images)
FOXBORO, MA - JANUARY 22: Logan Ryan #26 of the New England Patriots attempts to break up a pass inteded for Cobi Hamilton #83 of the Pittsburgh Steelers during the fourth quarter in the AFC Championship Game at Gillette Stadium on January 22, 2017 in Foxboro, Massachusetts. (Photo by Elsa/Getty Images)
FOXBORO, MA - JANUARY 22: Ben Roethlisberger #7 of the Pittsburgh Steelers looks on from the sideline during the second half against the New England Patriots in the AFC Championship Game at Gillette Stadium on January 22, 2017 in Foxboro, Massachusetts. (Photo by Al Bello/Getty Images)
FOXBORO, MA - JANUARY 22: Jim Nantz interviews Tom Brady #12 of the New England Patriots after the Patriots defeated the Pittsburgh Steelers 36-17 to win the AFC Championship Game at Gillette Stadium on January 22, 2017 in Foxboro, Massachusetts. (Photo by Al Bello/Getty Images)
Jan 22, 2017; Atlanta, GA, USA; The Atlanta Falcons after defeating the Green Bay Packers in the 2017 NFC Championship Game at the Georgia Dome. Atlanta won 44-21. Mandatory Credit: Brett Davis-USA TODAY Sports TPX IMAGES OF THE DAY
Jan 22, 2017; Foxborough, MA, USA; New England Patriots tight end Martellus Bennett (88) celebrates after the Pittsburgh Steelers in the 2017 AFC Championship Game at Gillette Stadium. Mandatory Credit: James Lang-USA TODAY Sports TPX IMAGES OF THE DAY
Jan 22, 2017; Foxborough, MA, USA; New England Patriots quarterback Tom Brady (12) celebrates after a touchdown by running back LeGarrette Blount (not pictured) against the Pittsburgh Steelers during the third quarter in the 2017 AFC Championship Game at Gillette Stadium. Mandatory Credit: Winslow Townson-USA TODAY Sports TPX IMAGES OF THE DAY
Jan 22, 2017; Foxborough, MA, USA; New England Patriots running back LeGarrette Blount celebrates with fans in the stands after defeating the Pittsburgh Steelers in the 2017 AFC Championship Game at Gillette Stadium. Mandatory Credit: Winslow Townson-USA TODAY Sports TPX IMAGES OF THE DAY
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