His reasoning: fans will stop caring about facts and the truth and go back to enjoying the violence of the game.
Said the executive:
"Under President [Barack] Obama, the country was intellectual and looked at facts. I think that's why our ratings fell. People read a lot about our scandals or CTE and didn't like what they saw. Under Trump, the country will care less about truth or facts. It'll be [more raw] and brutal. Football will be more of an outlet. We'll go back to liking our violent sports."
It would be difficult to prove any of these notions, but this is certainly a cynical stance to take.
Some people have theorized that the NFL's suffering TV ratings have been a result of the game's negative perception catching up to it. As this executive notes, perhaps the violence of the game, its repercussions, and even off-field incidents are making fans lose their taste for the sport.
The league, meanwhile, has pointed to an attention-grabbing election as the reason for its ratings decline. TV ratings have typically fallen in election years, and the league told team owners that they believe the general population was particularly distracted by the election. Trump agreed with this notion. In the first post-election weekend, TV ratings did indeed rebound, albeit in arguably the best slate of weekend games the NFL has put together all season.
UNITED STATES - CIRCA 2000: Real estate magnate Donald Trump and girlfriend, model Melania Knauss, take in game between the New York Mets and the Colorado Rockies at Shea Stadium. (Photo by Keith Torrie/NY Daily News Archive via Getty Images)
EAST RUTHERFORD, NJ - OCTOBER 31: Donald Trump sits courtside at the New Jersey Nets and the Chicago Bulls game at the Izod Center on October 31, 2007 in East Rutherford, New Jersey. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the term and conditions of the Getty Images License Agreement (Photo by Nick Laham/Getty Images)
EAST RUTHERFORD, NJ - NOVEMBER 13: Donald Trump meets with Tusgeegee Airmen when he attends the New England Patriots Vs New York Jets game at the MetLife Stadium on November 13, 2011 in East Rutherford, New Jersey. (Photo by Al Pereira/WireImage)
LOS ANGELES, CA - APRIL 26: Donald Trump attends the Los Angeles Lakers vs. Phoenix Suns NBA playoff game on April 26, 2007 at the Staples Center in Los Angeles, California. (Photo by Vince Bucci/Getty Images).
CHICAGO, IL - JULY 2000: Sammy Sosa #21 of the Chicago Cubs talking to Donald Trump in the dugout prior to a game against the Chicago White Sox in July 2000 in Chicago, Illinois. (Photo by Ronald C. Modra/Sports Imagery/Getty Images)
BOSTON - AUGUST 18: Donald Trump waves to the crowd before throwing out the first pitch to benefit the Jimmy Fund at Fenway Park in Boston on Aug. 18, 2006. (Photo by Matthew J. Lee/The Boston Globe via Getty Images)
NEW YORK, NY - MARCH 5, 1991: Actor Elliott Gould, left, is seen next to Donald Trump and Marla Maples at courtside during the New York Knicks game against the Phoenix Suns on March 5, 1991 at Madison Square Garden in New York, New York. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 1991 NBAE (Photo by Nathaniel S. Butler/NBAE via Getty Images)
NEW YORK - JULY 08: Donald Trump and wife Melania Trump share a kiss during a game between the Los Angeles Dodgers and the New York Mets on July 8, 2009 at Citi Field in the Flushing neighborhood of the Queens borough of New York City. The Mets defeated the Dodgers 5-4. (Photo by Rob Tringali/Sportschrome/Getty Images)
UNITED STATES - NOVEMBER 04: Donald Trump and wife Melania, who's expecting their first child, attend a game between the New York Knicks and the Washington Wizards at Madison Square Garden. The Wizards won, 86-75. (Photo by Howard Earl Simmons/NY Daily News Archive via Getty Images)
UNITED STATES - CIRCA 2001: Donald Trump flashes a victory sign as the New York Mets play the Boston Red Sox at Shea Stadium. Despite the encouragement, the Mets lost to the Red Sox, 3-1. (Photo by Howard Earl Simmons/NY Daily News Archive via Getty Images)
NEW YORK, NY - MARCH 26: TV personality Donald Trump, wearing red tie, attends a basketball game between the Milwaukee Bucks and New York Knicks on March 26, 2012 at Madison Square Garden in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2012 NBAE (Photo by Nathaniel S. Butler/NBAE via Getty Images)