What women really want ... during football season

Football season is in full swing and for many that means more than pulling out their lucky game day jersey or sitting in their favorite chair at home.

In a recent survey, PINCHme, a revolutionary website that allows consumers to try products from the world's leading brands for free in exchange for feedback, surveyed over 2,200 members to find out what women really want during football season. The survey results provide brands and marketers with valuable insight into how they can ignite interest among the female demographic.

In the study, a staggering 90% of women prefer to watch the big game in the comfort of their own home, rather than watch at a bar or a friend's house and 41% of those surveyed are spending $50-$99 on food per game. That's close to $400 a month for those who partake in games weekly.

When it comes to shopping, women prefer large scale retailers and big box stores as a one stop shop to purchase their football must-haves with a staggering number of respondents visiting Walmart (74%), Target (41%) and Sam's Club (24%).

PINCHme
PINCHme

Findings also revealed that when it comes to team performance, 63% of those surveyed reported that team performance affects how much they eat or drink, and overall mood with 70% of those affected relying on chips and salty snacks. When it came to condiments, salsa beat out the seemingly obvious choice, ketchup, with 41.5% preferring that and 17.5% of respondents favored a little spice with their Football munchies and opted for hot sauce.

"While some of the findings from this survey were to be expected, many surprised us. This information is beneficial to marketers and brands alike when it comes to uncovering what women really want during the big game," said PINCHme Founder, Jeremy Reid. "With more and more women regularly tuning into games, there is clearly a shift in consumer behavior and we've seen firsthand how that shift can impact the marketing plans of some of the brands that we work with."

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