DraftKings, FanDuel are reportedly in final stages of merger

Daily fantasy sport companies DraftKings and FanDuel are at the final yard lines for a merger, Bloomberg reported Monday.

DraftKings cofounder Jason Robins will reportedly take over as CEO and FanDuel cofounder Nigel Eccles will serve as chairman of the board, Bloomberg reported citing anonymous sources familiar with the matter.

The merger has been speculated for months and championed by investors given the company's similar business strategies and regulatory issues.

Just last week, the companies reached a settlement over lawsuits in New York that alleged their advertisements intentionally misled consumers. Each company had to pay $6 million in penalties and costs.

ESPN reported that the deal could be imminent. But final details have yet to be hashed out, including what the name of the company will be, what the exact leadership structure is and where the company's headquarters will be located.

As part of the merger, the companies reportedly will look to raise more venture capital.

There's also a question of whether the deal could go through given the companies' dominating share of the market. If combined, DraftKing and FanDuel would reportedly control more than 90 percent of the daily fantasy market.

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