Venus Williams is backing a hot new finance startup

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Sallie L. Krawcheck's Ellevest, a digital investment advisor for women, closed its second round of funding today with a group of A-list female superstars from the worlds of sports, finance and tech.

The funding round was led by Khosla Ventures and included:

Tennis star Venus Williams.

Ariel Investments presidentMellody Hobson.

Venture capitalists and Aspect Ventures cofounders Theresia Gouw and Jennifer Fonstand.

Former deputy general counsel at Google Miriam Rivera.

Broadway Angels founder Sonja Perkins.

VC firm Thomas, McNerney & Partners co-founder Karen Boezi.

These women join the squad of female Ellevest Series A investors Karen Finerman, the CEO of Metropolitan Capital Advisors, and Andrea Jung, the President and CEO of Grameen America.

Ellevest focuses on life goals to help female clients invest their money through a portfolio of low-cost ETFs. The digital advisor takes into account the established facts of how women's financial experiences differ from men's: longer lifespans, different salary arcs, and the possibility of extended time off from work.

For a more detailed explanation of how Ellevest works, you can read here.

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Venus vs. Serena Williams through the years
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Venus vs. Serena Williams through the years
LONDON, ENGLAND - JULY 06: Serena Williams of the United States serves in her Ladies' Singles Fourth Round match against Venus Williams of the United States during day seven of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 6, 2015 in London, England. (Photo by Carl Court/Getty Images)
LONDON, ENGLAND - JULY 06: Venus Williams of the United States plays a forehand in her Ladies' Singles Fourth Round match against Serena Williams of the United States during day seven of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 6, 2015 in London, England. (Photo by Julian Finney/Getty Images)
LONDON, ENGLAND - JULY 06: Serena Williams of the United States serves in her Ladies' Singles Fourth Round match against Venus Williams of the United States during day seven of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 6, 2015 in London, England. (Photo by Julian Finney/Getty Images)
LONDON, ENGLAND - JULY 06: Serena Williams of the United States hugs Venus Williams of the United States after their Ladies' Singles Fourth Round match during day seven of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 6, 2015 in London, England. (Photo by Julian Finney/Getty Images)
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