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Ryan Lochte lands new sponsor after Rio Olympics scandal

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How Will Lochte Recover Financially?

Suck on this — Ryan Lochte has a new sponsor.

The embattled Olympic swimmer, still steeped in scandal for his bogus account of being robbed at gunpoint at this year's Summer Games, has signed a new endorsement deal with Pine Bros. Softish Throat Drops.

The campaign will center on forgiveness — something Lochte has been desperately seeking since being caught in his fib.

The swimmer will appear in a series of print ads and in a commercial that states, "Pine Brothers Softish Throat Drops: Forgiving on Your Throat."

The ads will be shot in Los Angeles in the next few weeks.

"We all make mistakes, but they're rarely given front-page scrutiny. He's a great guy who has done incredible work with charities," Pine Bros. CEO Rider McDowell said of the deal. "I'm confident that Pine Bros. fans will support our decision to give Ryan a second chance."

The deal comes at a crucial time for Lochte, who earlier this week saw a slew of sponsors — including Speedo, Ralph Lauren and mattress company Airweave — sever ties with the athlete in light of the scandal.

Earlier this week, it was also reported that Lochte may join the Season 23 cast of ABC reality TV competition "Dancing With the Stars."

Read original story Ryan Lochte Lands New Sponsor After Rio Olympics Scandal At TheWrap

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RIO DE JANEIRO, BRAZIL - AUGUST 12: Ryan Lochte of the United States attends a press conference in the Main Press Center on Day 7 of the Rio Olympics on August 12, 2016 in Rio de Janeiro, Brazil. (Photo by Matt Hazlett/Getty Images)
2016 Rio Olympics - Swimming - Semifinal - Men's 200m Individual Medley Semifinals - Olympic Aquatics Stadium - Rio de Janeiro, Brazil - 10/08/2016. Ryan Lochte (USA) of USA competes REUTERS/Michael Dalder/File Photo FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS
2016 Rio Olympics - Swimming - Final - Men's 200m Individual Medley Final - Olympic Aquatics Stadium - Rio de Janeiro, Brazil - 11/08/2016. Ryan Lochte (USA) of USA reacts. REUTERS/David Gray FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS.
Aug 9, 2016; Rio de Janeiro, Brazil; Conor Dwyer (USA) , Townley Haas (USA) , Ryan Lochte (USA) and Michael Phelps (USA) with their gold medals after the men's 4x200m freestyle relay final in the Rio 2016 Summer Olympic Games at Olympic Aquatics Stadium. Mandatory Credit: Jason Getz-USA TODAY Sports
Swimmer Ryan Lochte poses for a portrait at the U.S. Olympic Committee Media Summit in Beverly Hills, Los Angeles, California March 7, 2016. "One of my favorite songs is 'Sky's the Limit' by Lil Wayne," said Lochte. REUTERS/Lucy Nicholson SEARCH "THE WIDER IMAGE" FOR ALL STORIES.
Swimmer Ryan Lochte poses for a portrait at the U.S. Olympic Committee Media Summit in Beverly Hills, Los Angeles, California March 7, 2016. REUTERS/Lucy Nicholson SEARCH "THE WIDER IMAGE" FOR ALL STORIES.
DOHA, QATAR - DECEMBER 03: Ryan Lochte of USA competes in the Men's 200m Freestyle Final on day one of the 12th FINA World Swimming Championships (25m) at the Hamad Aquatic Centre on December 3, 2014 in Doha, Qatar. (Photo by Clive Rose/Getty Images)
KAZAN, RUSSIA - AUGUST 08: Ryan Lochte (L) and Nathan Adrian of the United States celebrate winning the gold medal in a new world record time of 3:23.05 in the Mixed 4x100m Freestyle Relay Final on day fifteen of the 16th FINA World Championships at the Kazan Arena on August 8, 2015 in Kazan, Russia. (Photo by Matthias Hangst/Getty Images)
Swimmer Ryan Lochte poses for a portrait at the U.S. Olympic Committee Media Summit in Beverly Hills, Los Angeles, California March 7, 2016. REUTERS/Lucy Nicholson SEARCH "THE WIDER IMAGE" FOR ALL STORIES.
AUSTIN, TX - JANUARY 16: Ryan Lochte swims in the Men's 400 meter individual medley during the Arena Pro Swim Series at Austin on January 16, 2016 in Austin, Texas. (Photo by Ronald Martinez/Getty Images)
US Ryan Lochte competes in the final of the mixed 4x100m freestyle relay swimming event at the 2015 FINA World Championships in Kazan on August 8, 2015. AFP PHOTO / CHRISTOPHE SIMON (Photo credit should read CHRISTOPHE SIMON/AFP/Getty Images)
KAZAN, RUSSIA - AUGUST 06: Ryan Lochte of the United States competes his way to the gold medal in the Men's 200m Individual Medley Final on day thirteen of the 16th FINA World Championships at the Kazan Arena on August 6, 2015 in Kazan, Russia. (Photo by Clive Rose/Getty Images)
KAZAN, RUSSIA - AUGUST 05: Ryan Lochte of the United States competes in the Men's 200m Individual Medley Semi-Finals on day twelve of the 16th FINA World Championships at the Kazan Arena on August 5, 2015 in Kazan, Russia. (Photo by Adam Pretty/Getty Images)
Swimmer Ryan Lochte poses for a portrait at the U.S. Olympic Committee Media Summit in Beverly Hills, Los Angeles, California March 7, 2016. REUTERS/Lucy Nicholson SEARCH "THE WIDER IMAGE" FOR ALL STORIES.
Jul 1, 2016; Omaha, NE, USA; Ryan Lochte reacts after the mens 200 meter individual medley final in the U.S. Olympic swimming team trials at CenturyLink Center. Mandatory Credit: Rob Schumacher-USA TODAY Sports
SAN ANTONIO, TX - JULY 16: Ryan Lochte talks with the media during the 2016 U.S. Olympic Swimming Team Training Camp Media Day on July 16, 2016 in San Antonio, Texas. (Photo by Ronald Martinez/Getty Images)
OMAHA, NE - JULY 01: Ryan Lochte of the United States prepares to compete in a final heat for the Men's 200 Meter Individual Medley during Day Six of the 2016 U.S. Olympic Team Swimming Trials at CenturyLink Center on July 1, 2016 in Omaha, Nebraska. (Photo by Tom Pennington/Getty Images)
OMAHA, NE - JUNE 30: Ryan Lochte of the United States reacts after competing in a semi-final heat for the Men's 200 Meter Individual Medley during Day Five of the 2016 U.S. Olympic Team Swimming Trials at CenturyLink Center on June 30, 2016 in Omaha, Nebraska. (Photo by Al Bello/Getty Images)
OMAHA, NE - JUNE 26: Ryan Lochte of the United States looks on after the final heat for the Men's 400 Meter Individual Medley during Day One of the 2016 U.S. Olympic Team Swimming Trials at CenturyLink Center on June 26, 2016 in Omaha, Nebraska. (Photo by Al Bello/Getty Images)
OMAHA, NE - JUNE 27: Ryan Lochte of the United States looks on after competing in a heat for the Men's 200 Meter Freestyle during Day Two of the 2016 U.S. Olympic Team Swimming Trials at CenturyLink Center on June 27, 2016 in Omaha, Nebraska. (Photo by Tom Pennington/Getty Images)
OMAHA, NE - JUNE 29: Ryan Lochte of the United States prepares to compete in a preliminary heat of the Men's 100 meter freestyle during Day 4 of the 2016 U.S. Olympic Team Swimming Trials at CenturyLink Center on June 29, 2016 in Omaha, Nebraska. (Photo by Jeff Curry/Getty Images)
CHARLOTTE, NC - MAY 15: Ryan Lochte swims the breaststroke leg of a preliminary heat of the men's 200m IM during the 2016 Arena Pro Swim Series at Charlotte swim meet at the Mecklenburg County Aquatic Center on May 15, 2016 in Charlotte, North Carolina. (Photo by Mike Comer/Getty Images)
MESA, AZ - APRIL 14: Ryan Lochte starts the Men 200 LC Meter Freestyle final at Skyline Aquatic Center on April 14, 2016 in Mesa, Arizona. (Photo by Jennifer Stewart/Getty Images)
CHARLOTTE, NC - MAY 12: Ryan Lochte and his coach David Marsh speak to the media at a press conference prior to the 2016 Arena Pro Swim Series Charlotte swim meet at the Mecklenburg County Aquatic Center on May 12, 2016 in Charlotte, North Carolina. (Photo by Mike Comer/Getty Images)
RIO DE JANEIRO, BRAZIL - AUGUST 11, 2016: Michael Phelps (L) and Ryan Lochte of the United States look on after the men's 200m individual medley final at the Rio 2016 Summer Olympic Games, at the Olympic Aquatics Stadium. It is 22nd Olympic gold for Phelps. Stanislav Krasilnikov/TASS (Photo by Stanislav Krasilnikov\TASS via Getty Images)
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