J.Crew launches its first line of intimates and we're stocking up
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From mastering the basic button-down to a sleek tailored pair of trousers, we can always rely on J.Crew to dress us in the chicest and most polished outfits. The 35-year old brand has been through some public up and downs over the past couple of years. With their iconic creative director, Jenna Lyons, recently stepping down and fluctuations in sales, J.Crew just announced they are expanding into the intimates market for the first time. While the brand has already seen success with swimwear, this new venture definitely makes sense - and we are totally here for it!
On the intimates landing page, it states, "easy, pretty and comfortable bras and underwear that you don’t have to think about…But somebody else definitely is.". "You asked, we answered: Introducing our new intimates collection, featuring very comfy, very pretty bras and undies that are based off of our best-selling swim fits."
Ranging from $12.50- $36 and coming in a wide range of colors, it seems to us like J.Crew has hit a home run with this collection. From everyday essentials like breathable thongs and light bralettes that will totally make you forget you have a bra on, we've already added one of everything to our carts.
Check out our favorites and shop away in the gallery below!