The 11 most followed fashion brands on Instagram

Instagram has become a leading social platform for keeping up with the fashion industry. From following our favorite style bloggers to checking out what all of the A-listers are wearing, Instagram is the best destination for style inspiration. In a recent study conducted by Statista, the top fashion brands on Instagram were ranked based on the number of followers. From Victoria Secret to H&M, check out which unexpected brand reigned supreme.

Most followed fashion brands

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Most followed fashion Instagrams
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Most followed fashion Instagrams

@Nike

73.3M Followers

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@Chanel

23.1M Followers

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@HM

21.9M Followers

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@ZARA

21.1M Followers

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@LouisVuitton

18.1M Followers

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@Dior

16.2M Followers

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@Gucci

16.2M Followers

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@DolceGabbana

14.1M Followers

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@Forever21

13.4M Followers

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BP. Woven Twill Tunic, $31.90 (Orig. $48.00)
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