The biggest shopping day of the year is here (no, not Black Friday) -- and we are taking advantage of every deal. Amazon has officially kicked off its third annual Prime Day shopping event today. With major savings on best-selling Amazon devices such as the Echo and Kindle, now is the time to shop the gadgets everyone has been buzzing about.
If you have yet to hop on the Prime bandwagon, you can try Amazon Prime with a 30-day free trial.
Shop discounted Amazon devices
Product prices are subject to change and reflect the date the article was published.
RELATED: Best Amazon Prime Day deals under $100