Due to the rise of 'fast-fashion' retailers such as the Zara and H&M's of the world, consumers are not interested in waiting 6 months for the latest styles after they've already seen it on Instagram. Because of the recent change in consumer behavior the fashion industry has seen, many designers are resulting to the 'see now, by now' fashion show strategy. Larger than life fashion brands such as Tommy Hilfiger, Tom Ford and Rebecca Minkoff now let their customers buy the collection immediately after they are shown on the runway.
Taking place at The Grove in Los Angeles, Rebecca Minkoff sent an array of models down the street in '70s fashion. From bohemian fabrics and prints to fresh silhouettes, this is the perfect clothing for any free spirit. We pulled our favorites from her latest show, so you can be one of the first people to get your hands on the newest looks.
Shop Rebecca Minkoff Spring '17
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