The Los Angeles Rams fooled the Cincinnati Bengals with a double-reverse flea-flicker on Sunday.
After a handoff and two tosses, Jared Goff connected with Cooper Kupp for a 65-yard touchdown to take a 17-10 lead.
The score was the biggest play of an already monstrous day for Kupp, who had five catches for 165 yards and a touchdown in the first half alone.
In the waning minutes of the first half of a tied game, the Rams drew up a double-reverse flea-flicker that left the Bengals defense spinning.
After taking the snap, Jared Goff handed the ball off to wide receiver Cooper Kupp, who then tossed the ball to wide receiver Robert Woods, who then tossed the ball back to Goff, who then threw deep to Kupp.
Kupp made the catch, watched his defender fall in front of him, and trotted into the end zone for a 65-yard touchdown.
The trick play moved so quickly the SkyCam operators struggled to keep up with the action.
With the score, the Rams took a 17-10 lead into halftime. It was Kupp's biggest play of an already huge game, bringing him to five catches for 165 yards and a touchdown in the first half alone.