And to be clear, he wasn’t just seen wearing it on the sideline. He lined up and ran plays in a violent, collision-based game wearing a fragile piece of expensive jewelry.
It turns out that he violated NFL rules in doing so. According to the Associated Press, the NFL addressed the issue with the Browns on Monday.
NFL Week One highlights
NFL Week One highlights
Jacksonville Jaguars quarterback Nick Foles (7) is helped up by tight end Geoff Swaim (87) after being injured during an NFL football game against the Kansas City Chiefs, Sunday, Sept. 8, 2019, in Jacksonville, Fla. The Chiefs defeated the Jaguars 40-26. (AP Photo/Perry Knotts)
Baltimore Ravens quarterback Lamar Jackson (8) rests on the sidelines, during the second half at an NFL football game against the Miami Dolphins, Sunday, Sept. 8, 2019, in Miami Gardens, Fla. (AP Photo/Wilfredo Lee)
Dallas Cowboys' Amari Cooper gains yardage after catching a pass as New York Giants free safety Antoine Bethea (41) makes the stop in the second half of a NFL football game in Arlington, Texas, Sunday, Sept. 8, 2019. (AP Photo/Ron Jenkins)
Tennessee Titans running back Derrick Henry (22) called for a face mask penalty against Cleveland Browns defensive end Myles Garrett (95) during the second half in an NFL football game Sunday, Sept. 8, 2019, in Cleveland. (AP Photo/Ron Schwane)
El quarterback de los Chiefs de Kansas City, Patrick Mahomes (15), lanza un pase mientras es presionado por el defensive end de los Jaguars de Jacksonville, Josh Allen, durante la primera mitad de un juego de la NFL, el domingo 8 de septiembre de 2019, en Jacksonville, Florida. (AP Foto/Phelan M. Ebenhack)
Philadelphia Eagles' DeSean Jackson, left, catches a touchdown pass against Washington Redskins' Josh Norman during the first half of an NFL football game, Sunday, Sept. 8, 2019, in Philadelphia. (AP Photo/Michael Perez)
GLENDALE, ARIZONA - SEPTEMBER 08: Tight end T.J. Hockenson #88 of the Detroit Lions catches a 23 yard touchdown against free safety D.J. Swearinger #36 of the Arizona Cardinals during the second half of the NFL game at State Farm Stadium on September 08, 2019 in Glendale, Arizona. The Lions and Cardinals tied 27-27. (Photo by Christian Petersen/Getty Images)
EAST RUTHERFORD, NEW JERSEY - SEPTEMBER 08: Le'Veon Bell #26 of the New York Jets makes a catch over Siran Neal #33 of the Buffalo Bills for a two point conversion during the third quarter at MetLife Stadium on September 08, 2019 in East Rutherford, New Jersey. (Photo by Michael Owens/Getty Images)
New England Patriots wide receiver Josh Gordon (10) runs for the goal line and a touchdown after catching a pass from Tom Brady in the first half an NFL football game against the Pittsburgh Steelers, Sunday, Sept. 8, 2019, in Foxborough, Mass. (AP Photo/Elise Amendola)
Indianapolis Colts free safety Malik Hooker, right, intercepts a pass intended for Los Angeles Chargers wide receiver Keenan Allen, left, during the second half in an NFL football game Sunday, Sept. 8, 2019, in Carson, Calif. (AP Photo/Marcio Jose Sanchez)
LOS ANGELES, CA - SEPTEMBER 08: Los Angeles Chargers Wide Receiver Keenan Allen (13) catches a pass for a touchdown against Indianapolis Colts Cornerback Rock Ya-Sin (34) during an NFL game between the Indianapolis Colts and the Los Angeles Chargers on September 08, 2019, at Dignity Health Sports Park in Los Angeles, CA. (Photo by Chris Williams/Icon Sportswire via Getty Images)
It turns out it’s not the fact the Beckham was wearing jewelry that’s a problem. His watch violates the league’s rule that prohibits players from wearing “hard objects,” league spokesman Michael Signora said.
Whether the league intends to address the issue with Beckham further is not clear. For now there are no reports that he has been fined for the violation.
But it seems the league is doing Beckham a favor.
Even if the limited edition Richard Mille 11-03 McLaren timepiece is a durable work of craftsmanship, it seems unlikely it’s designed to take the brunt of a full force collision with an NFL helmet.