LeBron James files trademark request for 'Taco Tuesday'

LeBron James loves tacos and Tuesdays — so it is not that surprising that the Los Angeles Lakers star and entrepreneur is looking to literally cash in on the phrase “Taco Tuesday.”

According to lawyer Josh Gerben, a company owned by James called LBJ Trademarks filed for a trademark for “Taco Tuesday” on Aug. 15. According to the trademark application, James wants to trademark the phrase for “advertising and marketing services” through “indirect methods” that include social media and blogging.

James has regularly posted videos of himself enjoying tacos each Tuesday.

It has become a staple on his social media timeline, so much so that when James did not post about Taco Tuesday last week, people wondered what was happening.

RELATED: LeBron James as a Laker

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EL SEGUNDO, CA - SEPTEMBER 24: LeBron James #23 of the Los Angeles Lakers poses for a portrait during media day at UCLA Health Training Center on September 24, 2018 in El Segundo, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2018 NBAE (Photo by Andrew D. Bernstein/NBAE via Getty Images)
September 24, 2018; El Segundo, CA, USA; Los Angeles Lakers forward LeBron James before speaking to media at UCLA Health Training Center. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports
PORTLAND, OR - OCTOBER 18: LeBron James #23 of the Los Angeles Lakers dunks against the Portland Trail Blazers in the first quarter of their game at Moda Center on October 18, 2018 in Portland, Oregon. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Steve Dykes/Getty Images)
LOS ANGELES, CA - OCTOBER 25: LeBron James #23 of the Los Angeles Lakers dunks the basketball against Paul Millsap #4 of the Denver Nuggets on October 25, 2018 at STAPLES Center in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Robert Laberge/Getty Images)
Los Angeles Lakers forward LeBron James celebrates with fans after scoring during the overtime period of an NBA basketball game against the San Antonio Spurs, Monday, Oct. 22, 2018, in Los Angeles. The Spurs won 143-142. (AP Photo/Mark J. Terrill)
Los Angeles Lakers forward LeBron James (23) grabs a rebound over Denver Nuggets forward Paul Millsap (4) during the first half of an NBA preseason basketball game, Sunday, Sept. 30, 2018, in San Diego. (AP Photo/Gregory Bull)
Houston Rockets' Chris Paul, second from left, is held back by Los Angeles Lakers' LeBron James, left, as Paul fights with Lakers' Rajon Rondo, center obscured, during the second half of an NBA basketball game Saturday, Oct. 20, 2018, in Los Angeles. The Rockets won, 124-115. (AP Photo/Marcio Jose Sanchez)
LOS ANGELES, CA - OCTOBER 22: LeBron James #23 of the Los Angeles Lakers misses a last second shot in front of Rudy Gay #22 of the San Antonio Spurs to lose 143-142 in overtime at Staples Center on October 22, 2018 in Los Angeles, California. (Photo by Harry How/Getty Images)
PHOENIX, AZ - OCTOBER 24: LeBron James #23 of the Los Angeles Lakers reacts during the NBA game against the Phoenix Suns at Talking Stick Resort Arena on October 24, 2018 in Phoenix, Arizona. The Lakers defeated the Suns 131-113. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Christian Petersen/Getty Images)
LOS ANGELES, CA - OCTOBER 25: LeBron James #23 of the Los Angeles Lakers dunks the basketball against Paul Millsap #4 of the Denver Nuggets on October 25, 2018 at STAPLES Center in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Robert Laberge/Getty Images)
LAS VEGAS, NEVADA - OCTOBER 10: LeBron James #23 and Lance Stephenson #6 of the Los Angeles Lakers celebrate after James made a shot against the Golden State Warriors and was fouled during their preseason game at T-Mobile Arena on October 10, 2018 in Las Vegas, Nevada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ethan Miller/Getty Images)
SAN DIEGO, CA - SEPTEMBER 30: LeBron James #23 of the Los Angeles reacts during a preseason game against the Denver Nuggets at Valley View Casino Center on September 30, 2018 in San Diego, California. (Photo by Harry How/Getty Images)
LOS ANGELES, CA - OCTOBER 02: LeBron James #23 of the Los Angeles Lakers attempts a shot in front of Torrey Craig #3 of the Denver Nuggets during a preseason game at Staples Center on October 2, 2018 in Los Angeles, California. (Photo by Harry How/Getty Images)
PORTLAND, OR - OCTOBER 18: LeBron James #23 of the Los Angeles Lakers dunks against the Portland Trail Blazers in the first quarter of their game at Moda Center on October 18, 2018 in Portland, Oregon. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Steve Dykes/Getty Images)
LOS ANGELES, CA - OCTOBER 25: LeBron James #23 of the Los Angeles Lakers dunks the basketball against Paul Millsap #4 of the Denver Nuggets on October 25, 2018 at STAPLES Center in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Robert Laberge/Getty Images)
LOS ANGELES, CA - NOVEMBER 25: LeBron James #23 of the Los Angeles Lakers scores a basket and gets fouled by Mo Bamba #5 of the Orlando Magic during the first half at Staples Center on November 25, 2018 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CA - NOVEMBER 14: LeBron James #23 of the Los Angeles Lakers reacts to his missed shot as he is fouled during the first half against the Portland Trail Blazers at Staples Center on November 14, 2018 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Harry How/Getty Images)
BOSTON, MASSACHUSETTS - FEBRUARY 07: Rajon Rondo #9 of the Los Angeles Lakers, center, is picked up by LeBron James #23 and Kyle Kuzma #0 after scoring the game winning basket against the Boston Celtics during the fourth quarter at TD Garden on February 07, 2019 in Boston, Massachusetts. The Lakers defeat the Celtics 129-128. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Maddie Meyer/Getty Images)
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Still, it seems like a lot for James to try to own the phrase, considering he did not come up with it himself and it is a social media phenomenon regardless of James’ affinity for it.

But this is yet another case of James delving into the business world, as he has branded himself as an entrepreneur beyond the sport of basketball.

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