Trailer shows Lonzo Ball telling LaVar Ball that Big Baller Brand is 'demolished'

Last we left the fall of Big Baller Brand, the company was selling its infamously priced t-shirts, hats and other apparel for $5. Things apparently aren’t going much better behind the scenes.

The trailer for the fifth season of Facebook Watch’s “Ball in the Family” is out, and by far the juiciest segment is Lonzo Ball getting blunt with his father LaVar over the state of the family’s business.

Lonzo’s main point: the integrity of Big Baller Brand has been “demolished.” You’ll be surprised to hear that LaVar disagreed with that assessment.

Lonzo Ball gets real with LaVar

The segment in question can be seen at about the 1:20 mark in the video below.

A quick transcript of the argument between father and son:

LONZO: The brand is demolished right now.

LAVAR: That’s how you feel, “The brand is demolished.”

LONZO: That’s how everybody feels.

LAVAR: Who’s everybody?

LONZO: The world.

LAVAR: The brand is not demolished.

LONZO: You got it, man.

LAVAR: Don’t say “You got it, man” to me.

In case you’re wondering why it matters that Lonzo is telling LaVar this beyond that he’s the family’s primary breadwinner at this point, it’s because Lonzo is actually now the majority owner of BBB, a fact that goes under the radar thanks to LaVar’s persona.

How Big Baller Brand got here

It’s hard to argue with Lonzo here, because, well, let’s just go through the flaming wreckage of Big Baller Brand and everything that has gone wrong for the Ball family in the past year.

The beginning of the brand’s troubles came with the bombshell revelation that Lonzo had cut ties with LaVar’s business partner Alan Foster after $1.5 million mysteriously went missing. The family has reportedly been cooperating with an FBI investigation into Foster, whom LaVar was seemingly unaware had spent past time in prison over a fraudulent stock scheme.

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LaVar Ball through the years
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LaVar Ball through the years
LOS ANGELES, CA - JANUARY 25: LaVar Ball, father of Lonzo Ball #2 of the UCLA Bruins, watches the game against the USC Trojans at Galen Center on January 25, 2017 in Los Angeles, California. (Photo by Jayne Kamin-Oncea/Getty Images)
LOS ANGELES, CA - MARCH 01: UCLA guard Lonzo Ball's father LaVar Ball talks to a reporter before a college basketball game between the Washington Huskies and the UCLA Bruins on March 1, 2017, at Pauley Pavilion in Los Angeles, CA. (Photo by Brian Rothmuller/Icon Sportswire via Getty Images)
JIMMY KIMMEL LIVE - 'Jimmy Kimmel Live' airs every weeknight at 11:35 p.m. EST and features a diverse lineup of guests that includes celebrities, athletes, musical acts, comedians and human-interest subjects, along with comedy bits and a house band. The guests for Monday, June 12 included Diane Keaton ('AFI Life Achievement Award: A Tribute to Diane Keaton'), Lonzo and LaVar Ball and musical guest Phoenix. (Randy Holmes/ABC via Getty Images) LAVAR BALL, JIMMY KIMMEL, LONZO BALL
TORRANCE, CA - MARCH 14: Lavar Ball is seen at the game between Chino Hills High School and Bishop Montgomery High School at El Camino College on March 14, 2017 in Torrance, California. (Photo by Josh Lefkowitz/Getty Images)
NEW YORK, NY - JUNE 22: LaVar Ball, father of Lonzo Ball, looks on during the first round of the 2017 NBA Draft at Barclays Center on June 22, 2017 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mike Stobe/Getty Images)
LAS VEGAS, NV - JULY 07: LaVar Ball, father of Lonzo Ball #2 of the Los Angeles Lakers, greets fans at halftime of a 2017 Summer League game between the Lakers and the Los Angeles Clippers at the Thomas & Mack Center on July 7, 2017 in Las Vegas, Nevada. The Clippers won 96-93 in overtime. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ethan Miller/Getty Images)
LOS ANGELES, CA - AUGUST 13: LaVar Ball and ice Cube compete in a four point shooting contest during the BIG3 game event at Staples Center on August 13, 2017 in Los Angeles, California. (Photo by Jayne Kamin-Oncea/Getty Images)
LOS ANGELES, CA - AUGUST 13: (L-R) Ice Cube and Lavar Ball compete in the Four Point Challenge during week eight of the BIG3 three on three basketball league at Staples Center on August 13, 2017 in Los Angeles, California. (Photo by Sean M. Haffey/Getty Images)
LOS ANGELES, CA - AUGUST 13: LaVar Ball attends the BIG3 at Staples Center on August 13, 2017 in Los Angeles, California. (Photo by Jayne Kamin-Oncea/Getty Images)
CHINO, CA - SEPTEMBER 02: LaVar Ball (L) and LaMelo Ball attend Melo Ball's 16th Birthday on September 2, 2017 in Chino, California. (Photo by Joshua Blanchard/Getty Images for Crosswalk Productions )
LOS ANGELES, CA - OCTOBER 02: LaVar Ball holds courd during The Los Angeles Lakers game against the Denver Nuggets at Staples Center on October 2, 2017 in Los Angeles, California. (Photo by Allen Berezovsky/Getty Images)
LOS ANGELES, CA - OCTOBER 31: LaVar Ball attends a basketball game between the Los Angeles Lakers and the Detroit Pistons at Staples Center on October 31, 2017 in Los Angeles, California. (Photo by Allen Berezovsky/Getty Images)
LaVar Ball (L), father of basketball player LiAngelo Ball and the owner of the Big Baller brand, attends a promotional event in Hong Kong on November 14, 2017. UCLA players LiAngelo Ball -- the younger brother of Los Angeles Lakers rookie star Lonzo Ball -- and teammates Cody Riley and Jalen Hill were arrested on November 7 in Hangzhou ahead of their regular-season-opening game against Georgia Tech in nearby Shanghai this past weekend. ESPN reported that they were nabbed on suspicion of stealing from a Louis Vuitton store and later freed on bail but ordered to remain in Hangzhou. / AFP PHOTO / Anthony WALLACE (Photo credit should read ANTHONY WALLACE/AFP/Getty Images)
LaVar Ball (R), father of LiAngelo Ball and the owner of the Big Baller brand, poses for a selfie with a fan during a promotional event in Shanghai on November 10, 2017. LiAngelo Ball, the younger brother of Los Angeles Lakers star Lonzo Ball, was among three college basketball players arrested in China on suspicion of shoplifting, US media reports said on November 8. / AFP PHOTO / STR / China OUT (Photo credit should read STR/AFP/Getty Images)
LOS ANGELES, CA - NOVEMBER 21: LaVar Ball (R) and Tina Ball attend a basketball game between the Los Angeles Lakers and the Chicago Bulls at Staples Center on November 21, 2017 in Los Angeles, California. (Photo by Allen Berezovsky/Getty Images)
LOS ANGELES, CA - NOVEMBER 27: LaVar Ball looks on during the game between the Los Angeles Lakers and the LA Clippers on November 27, 2017 at STAPLES Center in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2017 NBAE (Photo by Andrew D. Bernstein/NBAE via Getty Images)
PHILADELPHIA, PA - DECEMBER 7: LaVar Ball, father of Lonzo Ball #2 of the Los Angeles Lakers, reacts after the game against the Philadelphia 76ers at the Wells Fargo Center on December 7, 2017 in Philadelphia, Pennsylvania. The Lakers defeated the 76ers 107-104. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)
NEW YORK, NY - DECEMBER 12: (NEW YORK DAILIES OUT) LaVar Ball attends a game between the New York Knicks and the Los Angeles Lakers at Madison Square Garden on December 12, 2017 in New York City. The Knicks defeated the Lakers 113-109 in overtime. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jim McIsaac/Getty Images)
LOS ANGELES, CA - DECEMBER 25: LaVar Ball and Tina Ball attend a basketball game between the Los Angeles Lakers and the Minnesota Timberwolves at Staples Center on December 25, 2017 in Los Angeles, California. (Photo by Allen Berezovsky/Getty Images)
PRIENAI, LITHUANIA - JANUARY 05: LaVar Ball, father of LaMelo and LiAngelo Ball looks on during their first training session with Lithuania Basketball team Vytautas Prienai on January 5, 2018 in Prienai, Lithuania. (Photo by Alius Koroliovas/Getty Images)
KAUNAS, LITHUANIA - JANUARY 12: Lavar Ball in action during the 2017/2018 Turkish Airlines EuroLeague Regular Season Round 17 game between Zalgiris Kaunas and Unicaja Malaga at Zalgirio Arena on January 12, 2018 in Kaunas, Lithuania. (Photo by Alius Koroliovas/EB via Getty Images)
Los Angeles entrepreneur LaVar Ball holds up a jersey a press conference in Prienai, Lithuania, where his sons LaMelo Ball, LiAngelo Ball will play for the Vytautas club on January 5, 2018. Basketball-crazed Lithuania welcomed LiAngelo and LaMelo Ball, the two youngest sons of flamboyant Los Angeles entrepreneur LaVar Ball who recently made headlines due to a feud with US President Donald Trump. / AFP PHOTO / Petras Malukas (Photo credit should read PETRAS MALUKAS/AFP/Getty Images)
CHINO HILLS, CA - MAY 18 Portrait of Tina Ball and Husband Lavar Ball in the entry of their Chino Hills family home on May 18, 2018. Tina is the matriarch of the Ball basketball family but has been relatively quiet during their rise in the sports world. (Photo by Damon Casarez for The Washington Post via Getty Images
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Given that Foster was involved with nearly every dealing the Ball family had, a cloud subsequently lingered over Big Baller Brand. From overseas minicamps to the possibly contract-reneging JBA (which did not return this summer, it was hard to take the Better Business Bureau F-rated company seriously.

That all prompted Lonzo to distance himself from Big Baller Brand and start cozying up with Nike. Among the ways he built that distance was covering up his BBB tattoo, his manager recording himself dumping BBB sneakers in a garbage chute and reportedly considering just shutting down the brand.

So, it’s hard to see Big Baller Brand coming back from that. However, odds like that have never stopped LaVar from charging ahead in the past.

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