Equinox, SoulCycle face backlash over owner's Trump event

Actor and LGBTQ activist Wilson Cruz is demanding Equinox gyms “end its support of Donald Trump” after it was revealed that its chairman, Stephen Ross, plans to host a fundraiser for the president. SoulCycle, which is also owned by Ross, is under fire as well, with many calling for a boycott of both fitness brands. Chrissy Teigen and The Lion King’s Billy Eichner both weighed in.


Teigen chimed in, “the gym is my personal hell but if you're a member of Equinox perhaps it is time to say peace(out)-inox ayyyyy I'm still sick yes but f*** equinox.” She added, “oh and f*** soulcycle but I thought that way before this anyhow.”

Teigen then told her followers, “everyone who cancels their equinox and soul cycle memberships, meet me at the library. bring weights.”

On Wednesday afternoon, #BoycottEquinox began to trend on Twitter, with people urging Equinox-goers to cancel their memberships.

Star Trek: Discovery actor Wilson Cruz started a Change.org petition with the hope of putting an end to the fundraiser.

“We joined this gym because we believed it shared our values. We believed it was a safe space for people like us,” he begins. “We believed that we were supporting a company that was inclusive, accepting and celebrating our diversity and supporting our physical and mental health as a community.”

He continues, “There is NO WAY that we as a community can continue to support this business if you are actively supporting an administration that puts us in danger and works towards treating us like second class citizens, and worse yet, subhuman.

“We don’t understand how this company, which owes its success to its LGBTQ membership especially in its largest markets in California, New York, Miami, Chicago and other big cities around the world thinks it’s appropriate to be tied to this fundraiser,” he concludes.

SoulCycle CEO Melanie Whelan issued a statement on Wednesday, saying the company “in no way endorses the political fundraising event.”


Equinox has also put out a statement on Twitter, saying that the fitness company along with SoulCycle “have nothing to do with the event and do not support it.”

Trump is scheduled to appear at Ross’s event. The Washington Post reports the luncheon is scheduled to take place Friday at the Southampton home of the billionaire New York real estate developer. According to the invite, $100,000 gets a guest a photo opportunity with POTUS and lunch, while $250,000 also includes a roundtable discussion. The price of entry starts at $5,600.

Celebs who love SoulCycle
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Celebs who love SoulCycle
NEW YORK, NY - JULY 08: Victoria's Secret Angels Elsa Hosk and Jasmine Tookes attend the Victoria's Secret Angels' Charity Ride For Pelotonia at SoulCycle, West Village on July 8, 2015 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret)
NEW YORK, NY - NOVEMBER 17: (L-R) Kelly Rippa and Laurie Cole attend The Soulcycle Charity Ride Benefiting Fashion Targets Breast Cance at Soul Cycle New York on November 17, 2014 in New York City. (Photo by Rommel Demano/Getty Images)
SEATTLE, WA - NOVEMBER 08: SoulCycle Senior Master Instructor Stacey Griffith (L) and Oprah Winfrey speak on stage during 'Oprah's The Life You Want Weekend' at KeyArena on November 8, 2014 in Seattle, Washington. (Photo by Mat Hayward/Getty Images)
MALIBU, CA - JUNE 07: Model Cindy Crawford attends the SoulCycle and Urban Remedy kick off summer event at SoulCycle Malibu on June 7, 2014 in Malibu, California. (Photo by Jason Merritt/Getty Images for SoulCycle)
PARK CITY, UT - JANUARY 18: Actress Allison Hagendorf attends the BELLA Juice Bar at the Soul Cycle Lounge on January 18, 2014 in Park City, Utah. (Photo by Amanda Edwards/Getty Images for BELLA Juice Bar)
NEW YORK, NY - JULY 10: (L-R) Victoria's Secret models Alessandra Ambrosio, Magdalena Frackowiak, and Gracie Carvalho attend the 3rd Annual Supermodel Cycle at SoulCycle, West Village on July 10, 2013 in New York City. (Photo by Mike Coppola/Getty Images)
WEST HOLLYWOOD, CA - JANUARY 30: Actor Max Greenfield attends Glamour Magazine's SoulCycle ride to benefit Milk + Bookies instructed by Max Greenfield at SoulCycle on January 30, 2013 in West Hollywood, California. (Photo by Michael Buckner/Getty Images for Glamour)
NEW YORK, NY - NOVEMBER 11: Alec Baldwin and Hilaria Baldwin spin in SoulCycle's Soul Relief Rides at SoulCycle Tribeca on November 11, 2012 in New York City. (Photo by Charles Eshelman/FilmMagic)
NEW YORK, NY - NOVEMBER 11: Instructor Laurie Cole, actress Brooke Shields and instructor Kym Perfetto spin in SoulCycle's Soul Relief Rides at SoulCycle Tribeca on November 11, 2012 in New York City. (Photo by Charles Eshelman/FilmMagic)
WEST HOLLYWOOD, CA - FEBRUARY 29: Barbara Bush (L) and Jenna Bush Hager (R) host SoulCycle charity ride to benefit the Global Health Corps on February 29, 2012 in West Hollywood, California. (Photo by Chelsea Lauren/WireImage)
Victoria's Secret model Lily Aldridge attends the Victoria's Secret Supermodel cycle to benefit cancer at SoulCycle Tribeca on July 12, 2011 in New York City. (Photo by Jim Spellman/WireImage)
Mark Consuelos and Kelly Ripa attend the Action for Healthy Kids Benefit at SoulCycle Tribeca on May 4, 2011 in New York City. (Photo by John Lamparski/WireImage)

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