Boy advertises 'Ice Cold Beer' at root beer stand

SALT LAKE CITY (AP) — A Utah boy has earned widespread social media attention for his neighborhood soda stand thanks to a sign he holds that reads, "Ice Cold Beer" with "root" above the word beer in tiny print.

Several residents in the northern Utah city called police earlier this week concerned about a young boy selling alcohol in front of a church, said Brigham City Police Lt. Tony Ferderber on Thursday.

Officers that went to check it out realized that it was just a clever marketing ploy and posted pictures of 11-year-old Seth Parker on Facebook with the comment, "a twist on a lemonade stand."

Sen. Mitt Romney, of Utah, tweeted a picture of Seth with the comment, "A lesson in reading the fine print! The future is bright for this young Utah entrepreneur."

Seth's mother Alexis Parker said Thursday that the family is dumbfounded and excited by all the attention. She estimated that some 60 people a day come to the stand.

Seth started the stand because his parents urged him to get out more after they noticed he had struggled to make new friends since the family moved from Georgia last year, Alexis Parker said.

Seth thought about a yard sale or lemonade stand but settled on selling the soda because he is a root beer "fanatic," she said. He chose the sign with the tiny print as a little "wise crack."

The first day brought some scoffs and scowls, especially for people without good vision, she said.

But people soon caught on to the joke.

"We're loving people stopping by and just having a good laugh," said Alexis Parker. "It is a joy all the way around."

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Alligator captured in Chicago lagoon
Florida alligator expert Frank Robb holds an alligator during a news conference, Tuesday, July 16, 2019, in Chicago. Robb captured the elusive alligator in a public lagoon at Humboldt Park early Tuesday. (AP Photo/Amr Alfiky)
Florida alligator expert Frank Robb holds an alligator during a news conference, Tuesday, July 16, 2019, in Chicago. Robb captured the elusive alligator in a public lagoon at Humboldt Park early Tuesday. (AP Photo/Amr Alfiky)
In this image provided by Chicago Animal Care and Control, a person holds an alligator, Tuesday, July 16, 2019, in Chicago. Police say an expert from Florida captured the elusive alligator in a public lagoon at Humboldt Park early Tuesday. (Kelley Gandurski/Chicago Animal Care and Control via AP)
Florida alligator expert Frank Robb holds an alligator during a news conference, Tuesday, July 16, 2019, in Chicago. Robb captured the elusive alligator in a public lagoon at Humboldt Park early Tuesday. (AP Photo/Amr Alfiky)
An alligator-like creature floats in the Humboldt Park Lagoon Tuesday July 9, 2019, in Chicago. (Armando L. Sanchez/Chicago Tribune/TNS via Getty Images)
Alligator warning signs are posted throughout the park and around the lagoon In Chicago, on July 12, 2019 the Humboldt Park Alligator has become a city wide phenomenon. With more and more spectators showing up, celebrating and searching for the gator, a perimeter fence has been put up for safety reasons. (Photo by Jim Vondruska/NurPhoto via Getty Images)
Animal control officers patrol the lagoon outskirts for signs of the alligator In Chicago, on July 12, 2019 the Humboldt Park Alligator has become a city wide phenomenon. With more and more spectators showing up, celebrating and searching for the gator, a perimeter fence has been put up for safety reasons. (Photo by Jim Vondruska/NurPhoto via Getty Images)
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