Zion Williamson being sued for $100 million by marketing company that says he broke contract

On the eve of the NBA draft, probable No. 1 overall pick Zion Williamson got some unfortunate news. Williamson is being sued for $100 million by a marketing company that says Williamson broke his contract, according to the Associated Press.

This continues a back and forth between Williamson, Creative Artists Agency (CAA) and Prime Sports Marketing LLC. Shortly after Williamson declared for the NBA draft, he signed a marketing deal with Prime Sports. Williamson was supposed to remain with the company for five years. Instead, he left the company less than a month later to sign with CAA.

Prime Sports threatened to sue, prompting Williamson to take action first. The 18-year-old Williamson sued Prime Sports, arguing its contract was unlawful in North Carolina.

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Zion Williamson's freshman year at Duke
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Zion Williamson's freshman year at Duke
Duke's Zion Williamson (1) and Army's Matt Wilson (14) reach for the ball during the second half of an NCAA college basketball game in Durham, N.C., Sunday, Nov. 11, 2018. (AP Photo/Gerry Broome)
Duke's Zion Williamson reacts following a play against Army during the second half of an NCAA college basketball game in Durham, N.C., Sunday, Nov. 11, 2018. Duke won 94-72. (AP Photo/Gerry Broome)
Duke's Zion Williamson (1) drives for a dunk against Eastern Michigan during the second half of an NCAA college basketball game in Durham, N.C., Wednesday, Nov. 14, 2018. (AP Photo/Gerry Broome)
Duke's Zion Williamson (1) reacts following a play against Eastern Michigan during the first half of an NCAA college basketball game in Durham, N.C., Wednesday, Nov. 14, 2018. (AP Photo/Gerry Broome)
Duke's Zion Williamson (1) reacts following a play against Eastern Michigan during the first half of an NCAA college basketball game in Durham, N.C., Wednesday, Nov. 14, 2018. (AP Photo/Gerry Broome)
Gonzaga forward Rui Hachimura (21) tries to stop Duke forward Zion Williamson (1) during the second half of an NCAA college basketball game at the Maui Invitational, Wednesday, Nov. 21, 2018, in Lahaina, Hawaii. Gonzaga defeated Duke 89-87. (AP Photo/Marco Garcia)
Duke's Zion Williamson reacts following a basket against Indiana during the second half of an NCAA college basketball game in Durham, N.C., Tuesday, Nov. 27, 2018. (AP Photo/Gerry Broome)
Duke's Jack White (41) embraces Zion Williamson, middle, as Williamson looks at teammate RJ Barrett (5) late in the second half of an NCAA college basketball game against Hartford, in Durham, N.C., Wednesday, Dec. 5, 2018. (AP Photo/Ben McKeown)
Duke's Zion Williamson (1) speaks with teammates on the bench late in the second half of an NCAA college basketball game against Hartford in Durham, N.C. Wednesday, Dec. 5, 2018. (AP Photo/Ben McKeown)
Duke's Zion Williamson (1) listens to coach Mike Krzyzewski during the first half of an NCAA college basketball game against Yale in Durham, N.C., Saturday, Dec. 8, 2018. (AP Photo/Gerry Broome)
File- This Dec. 20, 2018, file photo shows Duke forward Zion Williamson (1) dunking the ball against Texas Tech during the first half of an NCAA college basketball game in New York. Williamson is one of the names you may not know now but very well could by the end of 2019. They figure to come up big in the new year.(AP Photo/Adam Hunger, File)
Duke's Zion Williamson, front, saves a loose ball as Wake Forest's Isaiah Mucius, back, defends during the second half of an NCAA college basketball game in Winston-Salem, N.C., Tuesday, Jan. 8, 2019. (AP Photo/Chuck Burton)
Duke's Zion Williamson (1) drives between Wake Forest's Ikenna Smart (35) and Jaylen Hoard during the first half of an NCAA college basketball game in Winston-Salem, N.C., Tuesday, Jan. 8, 2019. (AP Photo/Chuck Burton)
Duke's Zion Williamson (1) is seen during a break in action against Syracuse during the second half of an NCAA college basketball game in Durham, N.C., Monday, Jan. 14, 2019. Syracuse won 95-91. (AP Photo/Gerry Broome)
Duke's Zion Williamson (1) shoots a foul shot against Pittsburgh during the first half of an NCAA college basketball game, Tuesday, Jan. 22, 2019, in Pittsburgh. (AP Photo/Keith Srakocic)
Duke's Zion Williamson (1) keeps his eyes fixed as he goes for a loose ball during the first half of an NCAA college basketball game against Boston College in Durham, N.C., Tuesday, Feb. 5, 2019. (AP Photo/Chris Seward)
Duke forward Zion Williamson (1) talks with forward Javin DeLaurier (12) during the second half of the team's NCAA college basketball game against Louisville in Louisville, Ky., Tuesday, Feb. 12, 2019. Duke won 71-69. (AP Photo/Timothy D. Easley)
Duke's Zion Williamson (1) drives to the net against North Carolina State during the second half of an NCAA college basketball game in Durham, N.C., Saturday, Feb. 16, 2019. (AP Photo/Chris Seward)
Duke's Zion Williamson (1) flashes a grin after his team made a play against North Carolina State during the second half of an NCAA college basketball game in Durham, N.C., Saturday, Feb. 16, 2019. (AP Photo/Chris Seward)
Duke's Zion Williamson sits on the floor following an injury during the first half of an NCAA college basketball game against North Carolina in Durham, N.C., Wednesday, Feb. 20, 2019. (AP Photo/Gerry Broome)
Duke's Zion Williamson (1) is attended to on the bench following an injury during the first half of an NCAA college basketball game against North Carolina in Durham, N.C., Wednesday, Feb. 20, 2019. (AP Photo/Gerry Broome)
Duke's Zion Williamson, center, cheers after a basket from the bench during the second half of an NCAA college basketball game against Syracuse in Syracuse, N.Y., Saturday, Feb. 23, 2019. Duke won 75-65. (AP Photo/Nick Lisi)
Duke's Zion Williamson applauds during player introductions prior to an NCAA college basketball game against Miami in Durham, N.C., Saturday, March 2, 2019. (AP Photo/Gerry Broome)
Duke's Zion Williamson (1) reacts after a dunk against Syracuse during the first half of an NCAA college basketball game in the Atlantic Coast Conference tournament in Charlotte, N.C., Thursday, March 14, 2019. (AP Photo/Chuck Burton)
Duke's Zion Williamson (1) smiles after a play against Syracuse during the second half of an NCAA college basketball game in the Atlantic Coast Conference tournament in Charlotte, N.C., Thursday, March 14, 2019. (AP Photo/Chuck Burton)
Duke's Zion Williamson (1) and RJ Barrett (5) embrace as they leave the court after Duke defeated North Carolina in an NCAA college basketball game in the Atlantic Coast Conference tournament in Charlotte, N.C., Friday, March 15, 2019. (AP Photo/Chuck Burton)
Duke's RJ Barrett, left, hugs Zion Williamson after Duke defeated Florida State in the NCAA college basketball championship game of the Atlantic Coast Conference tournament in Charlotte, N.C., Saturday, March 16, 2019. (AP Photo/Chuck Burton)
Duke's Zion Williamson (1) celebrates after Duke defeated Florida State in the NCAA college basketball championship game of the Atlantic Coast Conference tournament in Charlotte, N.C., Saturday, March 16, 2019. (AP Photo/Nell Redmond)
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In response to that lawsuit, Prime Sports filed a suit against Williamson and CAA for $100 million. Prime Sports is arguing Williamson broke his contract, and that CAA interfered in the process.

Williamson — who starred at Duke — is expected to be picked with the No. 1 overall pick by the New Orleans Pelicans on Thursday.

Given the hype surrounding Williamson — Popeyes is selling an 82-inch box of food to celebrate Williamson being drafted — there’s a lot of money at stake for whatever firm ends up with his marketing rights.

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Chris Cwik is a writer for Yahoo Sports. Have a tip? Email him at christophercwik@yahoo.com or follow him on Twitter! Follow @Chris_Cwik

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