Dave Gettleman on Odell Beckham deal: 'We do have a plan, and this is a part of it'

A day after the trade that shook the NFL, the New York Giants have addressed dealing Odell Beckham Jr. to the Cleveland Browns.

Well, kind of. And they weren’t completely upfront about it.

The Giants acknowledged the trade via Twitter on Wednesday. In doing so, they omitted the most critical and criticized aspect of said deal — trading away a transcendent NFL talent in his prime.

What exactly did New York give up?

Here’s how the Giants officially announced the Beckham deal:

Notice the lack of any mention of Beckham.

Oh, OK — It was OBJ

Clicking on the link promising “details” does in fact provide details and moves past the strategy of ignoring what the Giants gave up in return for “Kevin Zeitler, Jabrill Peppers and a pair of draft picks.”

One can only stave off reality for so long.

The link leads to a story on the Giants official site about the trade and includes the first public words from general manager Dave Gettleman — words that were curated without scrutiny for a Giants public relations platform.

In case you’re wondering, Gettleman is the man who insisted multiple times that the Giants didn’t sign Beckham to a contract extension last fall “to trade him.”

It’s a proclamation Gettleman made as recently as February. It’s one that the Giants felt compelled to elevate on Twitter in January.

Gettleman speaks ... kind of

Here’s what Gettleman had to say in the official team story.

“The New York Football Giants would like to thank Odell Beckham, Jr. for his contributions,” Gettleman said. “We truly wish him well in Cleveland.”

Gettleman continues to be quoted touting the virtues of adding Zeitler to the offensive line and welcoming New Jersey native Peppers back home.

He’s also quoted touting the team’s “draft pick capital.”

“With the first-round draft choice, that gives us six and 17,” Gettleman said. “As we continue to build this team, you need draft pick capital. This trade enabled us to do that.”

Gettleman says he has a plan

The story finally closes with the first interesting quote from Gettleman about the Beckham deal, a portion of the story where Gettleman promises skeptical fans that the team actually has a plan.

“You can win while you build a roster,” Gettleman said. “We do have a plan, and this is a part of it.”

The thing about addressing the Beckham trade via statement is that there’s nobody around to ask followup questions.

So what exactly is that plan? Who knows?

Giants fans, like the rest of us, will just have to stick around to find out.

23 PHOTOS
Odell Beckham Jr. throughout his career
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Odell Beckham Jr. throughout his career
CLEVELAND, OH - AUGUST 21, 2017: Wide receiver Odell Beckham Jr. #13 of the New York Giants watches the action from the sideline in the first quarter of a preseason game on April 27, 2017 against the Cleveland Browns at FirstEnergy Stadium in Cleveland, Ohio. Cleveland won 10-6. (Photo by: 2017 Nick Cammett/Diamond Images/Getty Images)
BATON ROUGE, LA - CIRCA 2011-2012: Odell Beckham Jr., #33 wide receiver of the Louisiana State University Tigers football team poses for a head shot at Tiger Stadium in Baton Rouge, Louisiana. (Photo by Steve Franz/Louisiana State University/Getty Images)
MORGANTOWN, W.V. - SEPTEMBER 24, 2011: Odell Beckham Jr, #33 wide receiver of the Louisiana State University Tigers football team runs upfield with the ball during the game against the West Virginia Mountaineers on September 24, 2011 at Milan Puskar Stadium in Morgantown, Virginia. The Tigers won 47-21. (Photo by Louisiana State University/Getty Images)
BATON ROUGE, LA - SEPTEMBER 08: Odell Beckham Jr. #3 of the LSU Tigers fields a punt in front of Sean Parker #1 of the Washington Huskies during a game at Tiger Stadium on September 8, 2012 in Baton Rouge, Louisiana. (Photo by Stacy Revere/Getty Images)
BATON ROUGE, LA - OCTOBER 26: Odell Beckham Jr. #3 of the LSU Tigers participates in pregame drills prior to a game at Tiger Stadium against the Furman Paladins on October 26, 2013 in Baton Rouge, Louisiana. LSU won the game 48-16. (Photo by Stacy Revere/Getty Images)
08 MAY 2014: New York Giants 12th overall pick Odell Beckham Jr holds a Giants Jersey with NFL Commissioner Roger Goodell during the first round at the 2014 NFL Draft. The 2104 NFL Draft was held at Radio City Music Hall in New York City. (Photo by Rich Graessle/Icon SMI/Corbis via Getty Images)
ARLINGTON, TX - OCTOBER 19: Odell Beckham Jr. #13 of the New York Giants carries the ball after the catch against the Dallas Cowboys in the first half at AT&T Stadium on October 19, 2014 in Arlington, Texas. (Photo by Wesley Hitt/Getty Images)
SEATTLE, WA - NOVEMBER 09: Wide receiver Odell Beckham Jr. #13 of the New York Giants looks on prior to the game against the Seattle Seahawks at CenturyLink Field on November 9, 2014 in Seattle, Washington. (Photo by Otto Greule Jr/Getty Images)
NEW YORK, NY - DECEMBER 01: (L-R) Keke Palmer and Odell Beckham Jr. attend Trey Songz 30th Birthday Celebration at The Lion on December 1, 2014 in New York City. (Photo by Johnny Nunez/WireImage)
Odell Beckham Jr, New York Giants in action during the New York Giants V San Francisco 49ers, NFL American Football match at MetLife Stadium, East Rutherford, NJ, USA. 16th November 2014. Photo Tim Clayton (Photo by Tim Clayton/Corbis via Getty Images)
NASHVILLE, TN - DECEMBER 07: Wide receiver Odell Beckham Jr. #13 of the New York Giants catches a pass as Jason McCourty #30 of the Tennessee Titans defends during.a NFL game at LP Field on December 7, 2014 in Nashville, Tennessee. (Photo by Ronald C. Modra/Sports Imagery/ Getty Images)
EAST RUTHERFORD, NJ - DECEMBER 14: Odell Beckham Jr. #13 of the New York Giants celebrates after scoring 10 yard touchdown thrown by Eli Manning #10 in the first quarter against the Washington Redskins during their game at MetLife Stadium on December 14, 2014 in East Rutherford, New Jersey. (Photo by Al Bello/Getty Images)
NASHVILLE, TN - DECEMBER 7: Odell Beckham Jr. #13 of the New York Giants warming up before a game against the Tennessee Titans at LP Field on December 7, 2014 in Nashville, Tennessee. The Giants defeated the Titans 36-7. (Photo by Wesley Hitt/Getty Images)
ST. LOUIS, MO - DECEMBER 21: Odell Beckham Jr. #13 of the New York Giants celebrates after scoring a touchdown against the St. Louis Rams during the first quarter at the Edward Jones Dome on December 21, 2014 in St. Louis, Missouri. (Photo by Dilip Vishwanat/Getty Images)
PHOENIX, AZ - JANUARY 31: New York Giants wide receiver Odell Beckham Jr. attends the 2015 NFL Honors at Phoenix Symphony Hall on January 31, 2015 in Phoenix, Arizona. (Photo by Taylor Hill/Getty Images)
LOS ANGELES, CA - JULY 15: NFL player Odell Beckham Jr. (R) accepts the award for Best Play from recording artist Ciara and NBA player Andre Iguodala onstage during The 2015 ESPYS at Microsoft Theater on July 15, 2015 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
NEW ORLEANS, LA - NOVEMBER 1: Odell Beckham Jr. #13 of the New York Giants looks on during the game against the New Orleans Saints at the Mercedes-Benz Superdome on November 1, 2015 in New Orleans, Louisiana. The Saints defeated the Giants 52-49. (Photo by Rob Leiter via Getty Images)
EAST RUTHERFORD, NJ - DECEMBER 06: Odell Beckham Jr. #13 of the New York Giants celebrates after scoring a 72 yard long touchdown against the New York Jets at MetLife Stadium on December 6, 2015 in East Rutherford, New Jersey. (Photo by Al Bello/Getty Images)
NEW YORK, NY - NOVEMBER 02: Football players Victor Cruz and Odell Beckham Jr. attend the 12th annual CFDA/Vogue Fashion Fund Awards at Spring Studios on November 2, 2015 in New York City. (Photo by Jim Spellman/WireImage)
TORONTO, ON- FEBRUARY 14: Odell Beckham Jr. during the 65th NBA All-Star Game at the Air Canada Centre in Toronto. February 14, 2016. (Steve Russell/Toronto Star via Getty Images)
MINNEAPOLIS, MN - OCTOBER 03: Odell Beckham Jr. #13 of the New York Giants looks on against the Minnesota Vikings during the game at U.S. Bank Stadium on October 3, 2016 in Minneapolis, Minnesota. The Vikings defeated the Giants 24-10. (Photo by Joe Robbins/Getty Images)
CLEVELAND, OH - NOVEMBER 27, 2016: Wide receiver Odell Beckham Jr. #13 of the New York Giants catches a pass prior to a game against the Cleveland Browns on November 27, 2016 at FirstEnergy Stadium in Cleveland, Ohio. New York won 27-13. (Photo by: Nick Cammett/Diamond Images/Getty Imges)
CLEVELAND, OH - AUGUST 21, 2017: Wide receiver Odell Beckham Jr. #13 of the New York Giants poses for a picture as he walks onto the field prior to a preseason game on April 27, 2017 against the Cleveland Browns at FirstEnergy Stadium in Cleveland, Ohio. Cleveland won 10-6. (Photo by: 2017 Nick Cammett/Diamond Images/Getty Images)
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