Trump harbors huge obsession with chyrons, ex-staffer says

A new tell-all by an ex-White House staffer hits the shelves at the end of the month promising juicy details from inside President Donald Trump’s administration.

One of those is his reported fixation on cable news chyrons, the all-caps banners that blare from from the bottom of TV screens.

The account of the president’s obsession is told in “Team of Vipers” by Cliff Sims, a former communications employee and Trump ally.

According to Axios, which previewed the book, Trump allegedly had staffers assemble printed pages of the chyrons for review after his televised speeches.

An excerpt made public by the outlet characterized the practice as routine.

“When the President would deliver a speech somewhere outside of D.C., the research team would take screenshots of all the chyrons that aired while he was speaking. Then, adding those images to headlines and tweets from influential reporters and pundits, they would race to print out a packet before Trump made it back to the White House.”

The reason behind Trump’s chyron captivation, Sims writes, comes down to viewers who watch the news on mute.

The former insider recalls being told by the president that “it’s those words, those sometimes beautiful, sometimes nasty words that matter.”

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US President Donald Trump drives a golf buggy on his golf course at the Trump Turnberry resort in South Ayrshire, where he and his wife Melania, spent the weekend as part of their visit to the UK before leaving for Finland where he will meet Russian leader Vladimir Putin for talks on Monday. (Photo by Andrew Milligan/PA Images via Getty Images)
US President Donald Trump on his golf course at the Trump Turnberry resort in South Ayrshire, where he and his wife Melania, spent the weekend as part of their visit to the UK before leaving for Finland where he will meet Russian leader Vladimir Putin for talks on Monday. (Photo by Andrew Milligan/PA Images via Getty Images)
US President Donald Trump drives a golf buggy on his golf course at the Trump Turnberry resort in South Ayrshire, where he and his wife Melania, spent the weekend as part of their visit to the UK before leaving for Finland where he will meet Russian leader Vladimir Putin for talks on Monday. (Photo by Andrew Milligan/PA Images via Getty Images)
US President Donald Trump drives a golf buggy on his golf course at the Trump Turnberry resort in South Ayrshire, where he and his wife Melania, spent the weekend as part of their visit to the UK before leaving for Finland where he will meet Russian leader Vladimir Putin for talks on Monday. (Photo by Andrew Milligan/PA Images via Getty Images)
TURNBERRY, SCOTLAND - JULY 15: U.S. President Donald Trump hits a tee shot whilst playing a round of golf at Trump Turnberry Luxury Collection Resortduring the U.S. President's first official visit to the United Kingdom on July 15, 2018 in Turnberry, Scotland. The President of the United States and First Lady, Melania Trump on their first official visit to the UK after yesterday's meetings with the Prime Minister and the Queen is in Scotland for private weekend stay at his Turnberry. (Photo by Leon Neal/Getty Images)
TURNBERRY, SCOTLAND - JULY 15: U.S. President Donald Trump waves whilst playing a round of golf at Trump Turnberry Luxury Collection Resort during the U.S. President's first official visit to the United Kingdom on July 15, 2018 in Turnberry, Scotland. The President of the United States and First Lady, Melania Trump on their first official visit to the UK after yesterday's meetings with the Prime Minister and the Queen is in Scotland for private weekend stay at his Turnberry. (Photo by Leon Neal/Getty Images)
US President Donald Trump plays a round of golf on the Trump Turnberry resort in South Ayrshire, where he and first lady Melania Trump are spending the weekend. (Photo by Jane Barlow/PA Images via Getty Images)
U.S. President Donald Trump swings a golf club as young participants look on during the White House Sports and Fitness Day event on the South Lawn of the White House in Washington, U.S., May 30, 2018. REUTERS/Jonathan Ernst TPX IMAGES OF THE DAY
An aerial view shows U.S. President Donald Trump (top R) plays golf with Japan's Prime Minister Shinzo Abe (top L) and Japanese golfer Hideki Matsuyama (top 2nd R) at the Kasumigaseki Country Club in Kawagoe, north of Tokyo, Japan, in this photo taken by Kyodo November 5, 2017. Mandatory credit Kyodo via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. MANDATORY CREDIT. JAPAN OUT. NO COMMERCIAL OR EDITORIAL SALES IN JAPAN.
U.S. property magnate Donald Trump practices his swing at the 13th tee of his new Trump International Golf Links course on the Menie Estate near Aberdeen, Scotland, Britain June 20, 2011. To match Special Report USA-ELECTION/TRUMP-GOLF REUTERS/David Moir/File Photo
Republican presidential candidate Donald Trump drives a golf cart with his granddaughter Kai Trump on the golf course at his Trump International Golf Links in Aberdeen, Scotland, June 25, 2016. REUTERS/Carlo Allegri
U.S. property mogul Donald Trump leads a media event on the sand dunes of the Menie estate, the site for Trump's proposed golf resort, near Aberdeen, Scotland, Britain May 27, 2010. To match Special Report USA-ELECTION/TRUMP-GOLF REUTERS/David Moir/File Photo
Republican presidential candidate Donald Trump drives a golf cart with his granddaughter Kai Trump on the golf course at his Trump International Golf Links in Aberdeen, Scotland, June 25, 2016. REUTERS/Carlo Allegri
Golf - RICOH Women's British Open 2015 - Trump Turnberry Resort, Scotland - 30/7/15 US Presidential Candidate Donald Trump views the course during a visit to his Scottish golf course Turnberry Action Images via Reuters / Russell Cheyne Livepic
Real Estate magnate Donald Trump gestures as he plays golf during the opening of his Trump International Golf Links golf course near Aberdeen, northeast Scotland July 10, 2012. REUTERS/David Moir (BRITAIN - Tags: BUSINESS SPORT GOLF REAL ESTATE)
Real Estate magnate Donald Trump (R ) plays golf during the opening of his Trump International Golf Links golf course near Aberdeen, northeast Scotland July 10, 2012. REUTERS/David Moir (BRITAIN - Tags: BUSINESS SPORT GOLF REAL ESTATE)
PGA Chief Executive Sandy Jones (R) puts his arm around real estate magnate Donald Trump as they play golf during the opening of the Trump International Golf Links golf course near Aberdeen, northeast Scotland July 10, 2012. REUTERS/David Moir (BRITAIN - Tags: BUSINESS SPORT GOLF REAL ESTATE TPX IMAGES OF THE DAY)
Real estate magnate Donald Trump (R) plays golf during the opening of his Trump International Golf Links golf course near Aberdeen, northeast Scotland July 10, 2012. REUTERS/David Moir (BRITAIN - Tags: BUSINESS SPORT GOLF REAL ESTATE)
U.S. property magnate Donald Trump gestures during a tour of his new Trump International Golf Links course on the Menie Estate near Aberdeen, north east Scotland June 20, 2011. Trump was in Scotland to give a media tour of the luxury golf course a year into its construction. REUTERS/David Moir (BRITAIN - Tags: BUSINESS SPORT GOLF SOCIETY)
Donald Trump (R) drives his golf cart along the ninth fairway while he watches the final group of the day with an unidentified partner during the first round of the ADT Championship LPGA golf tournament at the Trump International course in West Palm Beach, Florida November 15, 2007. REUTERS/Hans Deryk (UNITED STATES)
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ABERDEEN, SCOTLAND - JULY 10: Donald Trump is accompanied by the media during the opening of The Trump International Golf Links Course on July 10, 2012 in Balmedie, Scotland. The controversial �100m course opens to the public on Sunday July 15. Further plans to build hotels and homes on the site have been put on hold until a decision has been made on the building of an offshore windfarm nearby. (Photo by Ian MacNicol/Getty Images)
ABERDEEN, SCOTLAND - JULY 10: Donald Trump plays a round of golf after the opening of The Trump International Golf Links Course on July 10, 2012 in Balmedie, Scotland. The controversial �100m course opens to the public on Sunday July 15. Further plans to build hotels and homes on the site have been put on hold until a decision has been made on the building of an offshore windfarm nearby. (Photo by Ian MacNicol/Getty Images)
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Donald Trump swings a golf club on the Menie Estate, where his controversial luxury golf resort will be built. The coastal resort in Balmedie, Aberdeenshire, will have two golf courses, a 450-bedroom hotel, 950 holiday apartments and 500 residential homes. (Photo by Andrew Milligan/PA Images via Getty Images)
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PEBBLE BEACH, CA - FEBRUARY 12: Businessman Donald Trump looks on while waiting on the second fairway of the Pebble Beach Golf Links during the third round of the AT&T Pebble Beach Pro-Am National Tournament on February 12, 2005 in Pebble Beach, California. (Photo by Justin Sullivan/Getty Images)
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But the hangups apparently don’t end there. Sims also describes Trump as having “consumed TV like the late Roger Ebert must have watched movies,” looking at graphics, sets, outfit choices, lighting and other aesthetic elements.

In one set of critiques, Sims writes the president even bashed Fox News for its visuals, despite the fact that the network is a known favorite of Trump’s.

″‘The graphics on Fox are the absolute worst — are you looking at this?’ he said at one point. ‘CNN and MSNBC are both so much better. I hate to say it — honestly, I really hate to say it — but MSNBC has the best graphics. Fox is the best — they have the best talent. I mean, look at the rest of these people. They can’t believe what’s happening right now. But Fox’s graphics are terrible. They’ve got to do something about it.’”

On Sunday, The New York Times reported that some administration officials are worried about the book’s release, as they’ve been with others, and have questioned the credibility of certain of Sims’ anecdotes. 

Still, the Times pointed out that real-time reporting has supported the book’s overall portrayal of Trump.

  • This article originally appeared on HuffPost.
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