Bevo, though, got angry and briefly charged. He broke through the metal barricades on the field, sending people — and Uga — scrambling before he was calmed down and led back into his pen.
Nobody, thankfully, was seriously hurt.
PETA, though, called out both universities on Wednesday — urging them to retire their live mascots in letters it sent to the schools.
“It’s indefensible to subject animals to the stress of being packed up, carted from state to state and paraded in front of a stadium full of screaming fans,” PETA senior vice president Lisa Lange said in a statement, via CBS Sports’ Barrett Sallee. “It’s no surprise that a skittish steer would react to a perceived threat by charging, and PETA is calling on the University of Texas and the University of Georgia to learn from this dangerous incident, retire their live-animal mascots, and stick to the talented costumed mascots who can lead cheers, react to the crowd and pump up the team.”
Related: Brand Mascot Makeovers
Brand Mascot Makeovers
Brand Mascot Makeovers
Don't get too comfortable with your favorite brand icon. Some companies will refresh their icon to breathe new life into old ad characters and drive sales.
Take the Michelin Man, for example. Used since 1905, he has been given a fitter, trimmer physique to reflect more health-conscious times.
Click through our gallery to see more brand mascot makeovers.
Around for more than 60 years, both black and white consumers described Uncle Ben as someone "they know and love."
However, it was a challenge for food giant Mars to feature him prominently in ads due to the sensitive racial overtones of his image. The fix? A promotion to chairman of the company in '07.
In his first TV appearance in 1963, the happy clown was portrayed by none other than Willard Scott. Since then, he's gone through several updates.
Most recently, in the summer of 2005, Mickey D's mascot was given a leaner, sportier look. Today, Ronald McDonald is depicted as a snowboarding, biking, soccer-playing clown in a form-fitting jumpsuit.
First came the late Jesse White who played the Maytag Repairman from 1967 until 1988. Next came Gordon Jump who retired from the role after 15 years. Then actor Hardy Rawls took the job in 2003.
When Mr. Rawls' contract expired, Maytag expanded auditions beyond professional actors. So who will play Ol' Lonely next? Real estate agent Clay Jackson from Virginia.
Bibendum, better known as the Michelin Man, was created in 1898 by a French artist. It was commissioned when one of the Michelin brothers noticed that a display of stacked tires resembled a human form.
It is one of the world's oldest trademarks and in 2000, it was elected the "Best Logo of the Century." As noted in the intro, his rotund figure has recently been slimmed down.
Born into slavery in 1834, the plump, smiling, kerchief-wearing black woman was really Nancy Green. In 1893 she signed a lifetime contract and appeared in ads all over the world.
However, her outdated and negative portrayal of an African-American woman offended many and in 1989, her image was updated by removing her kerchief, adding pearl earrings, a lace collar and slimmer look.
In 1959, an ad agency created the fictitious character Juan Valdez to symbolize the many hardworking coffee farmers in Colombia.
Jose F. Duval was the first "Juan." After 10 years, Carlos Sanchez took the reins of trusty mule Conchita. He remained in the role for 37 years.
Today the spirit of Juan Valdez lives on in Carlos Casta'eda. He became Juan in 2006.
Aiming to be on the cutting edge of pop culture, Burger King reinvented its mascot, The King, in 2004. Since then he has appeared in about 75 commercials, at least 17 Jay Leno skits, teen T-shirts and even Halloween masks.
With its oversized head and creepy plastic looking face, BK is hoping to make its brand hip with young males who eat fast food up to 16 times per month.
The image of real-life Lorraine Collett Petersen in her mother's red sunbonnet was first applied to packages of Sun-Maid Raisins in 1916. While the trademark has changed with the times, the design has always been based on the pose by young Lorraine.
Most recently, a contemporary animated version was created featuring a California-style tan and a wider, whiter smile.
According to FORTUNE Small Business Magazine:
Honey Nut Cheerios' Buzz got a revamped look, voice, and hive designed to capture his "bee-ness" (a previous problem was that he acted more like a person than an insect), and the product jumped from the No. 5 cereal sold in the U.S. to its current spot at No. 2.
In 2006, Colonel Sanders donned a cook's red apron in lieu of his long-worn white suit jacket.
With a more defined face and bolder colors, the new logo kept his bow tie, glasses and goatee.
This was fourth logo change in 50 years, but the first in nearly a decade.
The more things change, the more they stay the same. Or so could be the Morton Salt motto. The umbrella girl has changed six times since 1914, but essentially stayed the same.
The most recent update was way back in 1968. And as the Morton Salt site says, the current girl has been through moon launches, hip-hop and the growth of the Internet. Perhaps it's time for another refresh?
The fictitious Betty Crocker was created in 1921 as a way to "personally" respond to thousands of baking questions. She started as just a signature, got a voice in 1924 and in 1936 got a face.
Since then, her face has changed seven times, most recently in 1996 when a computerized composite of 75 women and the 1986 portrait served as inspiration.
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There are several live mascots across the college sports world, and the practice is a longstanding tradition at many schools, too. Some are more exotic, larger or dangerous animals, like Bevo or LSU’s live Tiger, Mike. Others are simply household pets, like Georgia’s bulldog or Washington’s husky, Dubs.
PETA, though, wants the practice shut down entirely, and even urged people to contact schools themselves to ask for them to quit using animal mascots.
“It’s quite possible that Bevo was simply scared by the noise, lights, and chaos in the stadium and tried to flee from the confines of his makeshift pen,” PETA said in a blog post on its website. “But that doesn’t change the fact that Uga or any of the humans standing nearby could easily have been trampled and killed.
“(Animal mascots are) frequently carted around to sporting events and public appearances, which are confusing and frightening for them … If your favorite team is still forcing live animals to serve as mascots, please send a polite e-mail to its fundraising or community-outreach committee urging it to use willing human participants instead.”