Chilling PSA highlights the dangers signs of a potential school shooter

A chilling new PSA highlights the dangers of missing the warning signs of a potential school shooter by showing the world through the eyes of the shooter himself.

The one-minute, 50-second video by Sandy Hook Promise was released on Monday, four days ahead of the sixth anniversary of the mass shooting at Sandy Hook Elementary School in Newtown, Connecticut, that claimed the lives of 20 children and six adult staff members.

Titled "Point of View," the video depicts a regular day at a high school ahead of a student body election as seen through the eyes of a student.

It later becomes apparent that the view of the day is coming from the perspective of the shooter, who is ignored and ridiculed. He ultimately bursts into the school auditorium with an automatic weapon and yells "Look at me!"

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Protests against gun violence following Florida school shooting
Students who walked out of their Montgomery County, Maryland, schools protest against gun violence in front of the White House in Washington, U.S., February 21, 2018. REUTERS/Kevin Lamarque TPX IMAGES OF THE DAY
Protestors rally outside the Capitol urging Florida lawmakers to reform gun laws, in the wake of last week's mass shooting at Marjory Stoneman Douglas High School, in Tallahassee, Florida, U.S., February 21, 2018. REUTERS/Colin Hackley TPX IMAGES OF THE DAY
Students from South Plantation High School carrying placards and shouting slogans walk on the street during a protest in support of the gun control, following a mass shooting at Marjory Stoneman Douglas High School, in Plantation, Florida, February 21, 2018. REUTERS/Carlos Garcia Rawlins
MARJORY STONEMAN DOUGLAS HIGH SCHOOL, PARKLAND, FLORIDA. 02/25/2018 In the background, the school building, now slated to be demolished, where 17 children and teachers were killed by lone gunman Nikolas Cruz. On February 14, 2018, a former school Stoneman Douglas student Nikolas Cruz entered the school at 2.30pm and proceeded to kill 3 teachers and 14 school children in a 7 minute shooting spree. Marjory Stoneman Douglas High School is located in Parkland, Florida, in the Miami metropolitan area. It is a part of the Broward County Public School district, and it is the only public high school in Parkland. (Photo by Giles Clarke/Getty Images)
Students from South Plantation High School carrying placards and shouting slogans walk on the street during a protest in support of the gun control, following a mass shooting at Marjory Stoneman Douglas High School, in Plantation, Florida, February 21, 2018. REUTERS/Carlos Garcia Rawlins
Melissa Conrad-Freed, former student at Marjory Stoneman Douglas High School, and Mark Forst, mourn close to the fence of Western High School during a protest in support of the gun control, in Davie, Florida, February 21, 2018. REUTERS/Carlos Garcia Rawlins
After walking out of class with hundreds of her fellow students at Walt Whitman High School in Montgomery County, Maryland, Gwen Parks holds up her hands during a protest against gun violence in front of the White House in Washington, U.S., February 21, 2018. REUTERS/Kevin Lamarque
Students from South Plantation High School carrying placards and shouting slogans walk on the street during a protest in support of the gun control, following a mass shooting at Marjory Stoneman Douglas High School, in Plantation, Florida, February 21, 2018. REUTERS/Carlos Garcia Rawlins
Students from South Plantation High School carrying placards and shouting slogans walk on the street during a protest in support of the gun control, following a mass shooting at Marjory Stoneman Douglas High School, in Plantation, Florida, February 21, 2018. REUTERS/Carlos Garcia Rawlins
A protester holds a sign at a Call To Action Against Gun Violence rally by the Interfaith Justice League and others in Delray Beach, Florida, U.S. February 19, 2018. REUTERS/Joe Skipper TPX IMAGES OF THE DAY
Students who walked out of their classes at Montgomery County, Maryland schools, protest against gun violence in front of the White House in Washington, U.S., February 21, 2018. REUTERS/Kevin Lamarque
Students who walked out of their Montgomery County, Maryland, schools protest against gun violence in front of the White House in Washington, U.S., February 21, 2018. REUTERS/Kevin Lamarque
Baltimore students outside City Hall stage a #gunsdowngradesup school walkout on Tuesday, March 6, 2018 to protest gun violence in schools and the city. (Lloyd Fox/Baltimore Sun/TNS via Getty Images)
Students from South Plantation High School carrying placards and shouting slogans walk on the street during a protest in support of the gun control, following a mass shooting at Marjory Stoneman Douglas High School, in Plantation, Florida, February 21, 2018. REUTERS/Carlos Garcia Rawlins
SOMERVILLE, MA - FEBRUARY 28: Senior Gabriel Kafka-Gibbons, left, and junior Seweryn Brzezinski, center, sit on the sidewalk during a student walkout at Somerville High School in Somerville, MA on Feb. 28, 2018. Some 200 Somerville High School students walked out at 8:17 a.m. to demand an end to gun-related violence in the wake of the attack in a Florida high school that left 17 people dead. The students exited the school as scheduled, at a time that reflects the number of staffers and students murdered Feb. 14 at a Parkland, FL, school, and then gathered outside as part of a 17-minute long silent protest. (Photo by Craig F. Walker/The Boston Globe via Getty Images)
WASHINGTON, Feb. 21, 2018 -- Students from Washington local high schools demonstrate for stricter gun control outside the White House in Washington D.C., the United States, on Feb. 21, 2018. U.S. President Donald Trump said Tuesday that he has recommended that 'bump stocks', devices that enable semi-automatic weapons to fire hundreds of rounds per minute, be banned, while debates on gun rights continue across the country. (Xinhua/Ting Shen via Getty Images)
MARJORY STONEMAN DOUGLAS HIGH SCHOOL, PARKLAND, FLORIDA. 02/25/2018 A young school child holds a sign 'Protect Children NOT Guns' at Stoneman Douglas High School. On February 14, 2018, a former school Stoneman Douglas student Nikolas Cruz entered the school at 2.30pm and proceeded to kill 3 teachers and 14 school children in a 7 minute shooting spree. Marjory Stoneman Douglas High School is located in Parkland, Florida, in the Miami metropolitan area. It is a part of the Broward County Public School district, and it is the only public high school in Parkland. Photo by Giles Clarke/Getty Images
Rabbi Jack Romberg speaks at a rally during which several thousand protestors urge Florida lawmakers to reform gun laws outside the Capitol, in the wake of last week's mass shooting at Marjory Stoneman Douglas High School, in Tallahassee, Florida, U.S., February 21, 2018. REUTERS/Colin Hackley
Protestors rally outside the Capitol urging Florida lawmakers to reform gun laws, in the wake of last week's mass shooting at Marjory Stoneman Douglas High School, in Tallahassee, Florida, U.S., February 21, 2018. REUTERS/Colin Hackley
Protestors rally outside the Capitol urging Florida lawmakers to reform gun laws, in the wake of last week's mass shooting at Marjory Stoneman Douglas High School, in Tallahassee, Florida, U.S., February 21, 2018. REUTERS/Colin Hackley
Protestors rally outside the Capitol urging Florida lawmakers to reform gun laws, in the wake of last week's mass shooting at Marjory Stoneman Douglas High School, in Tallahassee, Florida, U.S., February 21, 2018. REUTERS/Colin Hackley
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"Most people only notice a shooter once it's too late,'' a message on the video reads. "See the signs and stop a shooting before it happens."

The PSA was created by Rupert Sanders, the Hollywood director behind "Snow White and the Huntsman" and "Ghost in the Shell."

The clip is part of Sandy Hook Promise's "Know the Signs" campaign that looks to educate students, teachers and parents about seeing the signs of a potential school shooter and intervening before it's too late.

About 80 percent of school shooters and 70 percent of people who die by suicide told someone of their plans but no interventions were made, according to Sandy Hook Promise. There have been 3,200 kids or teens killed or injured by gun violence in 2018 and 300 mass shootings, according to the organization.

"This is unacceptable,'' Sandy Hook Promise co-founder Nicole Hockley, whose son was killed in the Newtown shooting, said in a news release.

"While we saw a resurgence in the gun reform space thanks to the brave young adults taking center stage following the shooting at Marjory Stoneman Douglas High School in Parkland, there is more work to be done. Everyone has the power to stop violence before it starts, and we want to arm people with the knowledge of how to keep their schools and communities safe."

The latest video follows the powerful Sandy Hook Promise PSAs "Tomorrow's News" and "Evan" that also show the warning signs of gun violence in schools.

Sandy Hook Promise was created by family members of the victims in the wake of the 2012 shooting in Newtown. The organization aims to prevent gun-related deaths through educational and mental health programs as well as advocating for the passage of gun safety laws.

The organization has trained more than 5.5 million people in 50 states since 2014 about seeing the warning signs that can lead to school shootings. Its "Know the Signs" programs are offered for free to schools and youth organizations.

It also has created the "Say Something Anonymous Reporting System," an app that lets students report concerns anonymously in 152 school districts across 25 states.

 

 

 

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