Kaepernick seeks trademark for image of his face and hair

Colin Kaepernick may be the face of a recently unveiled Nike campaign, but he's taking steps to protect who can capitalize on his likeness going forward.

Kaepernick, whose new ad was released as part of the company's 30th anniversary "Just Do It" ad campaign, has filed for a trademark for a black and white image of his face and hair, according to ESPN's Darren Rovell.

The filing, made through Kaepernick's company Inked Flash, with the U.S. Patent and Trademark Office claims the image would be used for various commercial items along with things like classes and seminars and even TV and movies.

SEE ALSO: Brady: NFL now a 'more glorified college football'

The Nike campaign, which Kaepernick tweeted out, uses a different black-and-white image -- a closeup of the quarterback's face -- and the words, "Believe in something. Even it if it means sacrificing everything. Just do it."

People react to Nike's Colin Kaepernick ad campaign
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People react to Nike's Colin Kaepernick ad campaign
.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company.… https://t.co/vKkFpsg87P
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me… https://t.co/ZUqEd7ldUd
Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions. https://t.co/h8kj6RXe7j
The Twitter user ArtenenAeolus shared a video, since deleted, of a man burning some Nike products. (ArtenenAeolus/Twitter)
When you find out #nike is supporting #ColinKaepernick #BoycottNike 🔥🔥🔥 https://t.co/EQRGcPoaFr
When you find out #nike is supporting #ColinKaepernick #BoycottNike 🔥🔥🔥 https://t.co/EQRGcPoaFr
Nike ran the numbers. They’ll be ok. But please, burn your socks.
Not playing around. #BackTheBlue #BackTheArmedForces #NikeBoycott https://t.co/uoJcRVJZM5
I just gave $10 this weekend to a homeless veteran. Instead of burning your Nike gear like a goddamned idiot, donat… https://t.co/57AUzQbNL2
#NikeBoycott meet this #VeteransForKaepernick Retired Navy Chief. I served so that Kap can have his voice and spea… https://t.co/QspDdYckjZ
Waiting for Goodwill to open this week with all the new Nike gear... #ColinKaepernick #nikeboycott https://t.co/4nqSOrknrj
Hey #Nike . I don't wear politics or anything related to #ColinKaepernick I no longer buy 5 to 6 pairs per year of… https://t.co/IlATG1XUMI
.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company.… https://t.co/vKkFpsg87P
Let me guess we‘re boycotting Nike because by them supporting Colin Kaepernick they are somehow “disrespecting the… https://t.co/VJF0LOJXDG
Ripping my Nike Air Max to own the libs #BoycottNike https://t.co/FYzpNoZiHX
Can't believe Nike would do such a thing. @Nike @Kaepernick7 #fire #JustDoIt #BoycottNike https://t.co/otqcS49AMu
.@Nike how you going to endorse @Kaepernick7 a person that advertises socks with cops portrayed as pigs, a person t… https://t.co/V2AW0OoMvI
@BreitbartNews Burned my #Nike https://t.co/62rQsXomRH
@TheLastRefuge2 @R_Daneel_0livaw Takin out the trash @Nike #nikeboycott https://t.co/Iz532FatEQ
I just wrote “NIKE” on twenty dollar bills and burned them to own the libs.
wow can’t believe colin kaepernick just became the official spokesperson of brake lines
I'm finally cutting out the Nike logos out of my Nike pillow case! https://t.co/cP9Un6PVzH
Breaking: Nike responds to MAGA backlash https://t.co/8NQj0Y9Hkt
them: Gonna burn/throw away my Nike gear because they are unpatriotic Nike: https://t.co/k1kroZ02cG
“This is terrible marketing. Just awful. I’m gonna show everyone how terrible this is. That’ll show Nike.” https://t.co/XNN06YnPMF
Racists: I’m never buying Nike again Nike: https://t.co/YGD23VWVFA
nike brilliantly found a way to get the least stylish people to stop wearing its stuff
oh wow not sure how Nike's going to survive if they lose the 70 year old white man market
When you can’t find a cross https://t.co/efrqlN09fH
Me, looking to see if anybody burns some Jordans rather the Nike’s they got on the clearance rack https://t.co/5ZKHvpqJOP
Going one step further and no longer worshiping Nike as my goddess of victory. Will ONLY recognize Victoria, her Ro… https://t.co/m1SnsmHcws
Wow Nike. Not a good look https://t.co/MZrOXdukxV
I actually need a new pair of workout shoes. The choices are dizzying. The #NikeBoycott helps me narrow the decisi… https://t.co/rqKgx8hAfY
I Always thought the Air Jordan’s craze was silly. But I will be buying 10 pairs of Those "Air Kaepernick’s" when t… https://t.co/xQM13jsWej
Whether you agree with Nike doing the Kaepernick ad or not it’s bold and I like it. Wish more big companies took risk to make a statement.
✊🏾 https://t.co/P5xQr2lwLk
Legendary. https://t.co/mvS6ChlXhH

Kaepernick, who began kneeling in protest of racial injustice during the national anthem in August of 2016, is entering a second NFL season without being a roster and has an active collusion grievance against the NFL. That case cleared a hurdle in August when the league's request to dismiss the grievance was rejected. A trial hearing that requires testimony from NFL owners could happen at some point in the future.

--Field Level Media

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