Trump's campaign store is selling $99 football jerseys that say 'Stand Up for America'

  • President Donald Trump's campaign store is selling a jersey with the phrase "Stand Up For America" on the front. 
  • The jersey debuted the week that Nike launched its ad campaign starring Colin Kaepernick.
  • Trump has criticized Kaepernick's kneeling in protest during the national anthem and has called for the firing of NFL players who knelt during the anthem to protest policy brutality. 

President Donald Trump's campaign store is now selling a "Stand Up For America" jersey as Trump continues to criticize players who protest during the national anthem. 

The jersey, which costs $99, feature the number 45 — a reference to Trump's presidency — and "TRUMP" sewn across the back. Both male and female jerseys are available, and they additionally feature an embroidered American flag on the sleeve. 

A Trump campaign spokesperson told the New York Post that sales of the jersey over the last month have been "brisk." The jersey, like most official Trump gear, is produced by  Lafayette, Louisiana-based manufacturer Ace Specialties.

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Trump's campaign store began selling the jerseys on September 7, the week that Nike debuted its ad campaign starring Colin Kaepernick.

In the aftermath, critics threatened to boycott Nike — with some people even destroying Nike socks and shoes and posting about it on social media — while others praised the advertisement. The president described the campaign as a bad business decision, tweeting: "What was Nike thinking?"

Kaepernick was the first NFL player to kneel during the national anthem before games in 2016 to protest racial inequality and police brutality. Critics saw the protest as disrespectful to the military, and Trump called for players who protested during the anthem to be fired.

See players who are continuing the protest in 2018: 

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NFL players protesting social injustice during the 2018 season
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NFL players protesting social injustice during the 2018 season
CHARLOTTE, NC - OCTOBER 07: Carolina Panthers players try to block the view of Carolina Panthers safety Eric Reid (25) taking a knee during the National Anthem in his first game with the team prior to the NFL game between the New York Giants and the Carolina Panthers on October 07, 2018 at Bank of America Stadium in Charlotte,NC. (Photo by Dannie Walls/Icon Sportswire via Getty Images)
Oct 7, 2018; Charlotte, NC, USA; Carolina Panthers defensive back Eric Reid (25) kneels during the National Anthem prior to the game against the New York Giants at Bank of America Stadium. Mandatory Credit: Jeremy Brevard-USA TODAY Sports
Oct 7, 2018; Philadelphia, PA, USA; Philadelphia Eagles defensive end Michael Bennett (77) sits during the national anthem before the game against the Minnesota Vikings at Lincoln Financial Field. Mandatory Credit: James Lang-USA TODAY Sports
MIAMI GARDENS, FL - SEPTEMBER 9: Robert Quinn #94 of the Miami Dolphins raises a fist during the playing of the national anthem prior to the NFL game against the Tennessee Titans on September 9, 2018 at Hard Rock Stadium in Miami Gardens, Florida. The Dolphins defeated the Titans 27-20. (Photo by Joel Auerbach/Getty Images)
Aug 30, 2018; Glendale, AZ, USA; A stadium security guard stands with her hand over her heart as Denver Broncos linebacker Brandon Marshall (54) and wide receiver Demaryius Thomas (88) sit in silent protest during the national anthem prior to the game against the Arizona Cardinals during a pre season game at University of Phoenix Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports TPX IMAGES OF THE DAY
MIAMI GARDENS, FL - SEPTEMBER 09: Miami Dolphins Wide Receiver Kenny Stills (10), left, and Miami Dolphins Wide Receiver Albert Wilson (15) take a knee during the playing of the National Anthem prior to the start of the Miami Dolphins and Tennessee Titans game on Sunday, September 9, 2018 at Hard Rock Stadium in Miami Gardens, Fla. (Photo by Michele Sandberg/Icon Sportswire via Getty Images)
MIAMI, FL - SEPTEMBER 09: Receivers Kenny Stills #10 and Albert Wilson #15 of the Miami Dolphins kneel during the National Anthem prior to playing against the Tennessee Titans at Hard Rock Stadium on September 9, 2018 in Miami, Florida. The Dolphins defeated the Titans 27-20 after two rain delays in the longest game in NFL history. (Photo by Marc Serota/Getty Images)
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Kaepernick is embroiled in a lawsuit against the NFL, accusing team owners of colluding to keep him from being signed after he became a free agent in March 2017.

Despite his absence from the NFL, Kaepernick has seen his own boom in jersey sales. In 2016 and 2017, his jersey was one of the most popular in the league. In September, Kaepernick debuted a new jersey, unaffiliated with any NFL team, that read "#IMWITHKAP". Jerseys that were available for preorder sold out within a day. 

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