Kevin Durant bemoans media's 'just pure hate for me, obviously' for not giving him awards

All of the greats find fuel to drive them.

For Tiger Woods, it’s Jack Nicklaus. For Michael Jordan, it was a burning desire to beat everybody at everything.

For Kevin Durant, it appears to be an overwhelming insecurity and persecution complex driven by an obsession with media, social and otherwise.

Durant turns crosshairs from social media to sports media

While Durant has provided plenty of fodder feuding with fans and players on social media, sometimes using burner accounts, sometimes not, his latest beef with sports media may have provided the best insight into his psyche as a professional athlete.

When asked on Tuesday on a radio interview with the Bay Area’s 95.7 why he thought he didn’t get more consideration for Defensive Player of the Year last year, Durant let it fly.

“You know they’re not gonna give me anything,” Durant said of the media. “Even if it’s on the fence, I have to be clear-cut better than everybody for me to even get a look.”

This, from a guy who won his second straight NBA Finals MVP award last year when many thought Stephen Curry was the rightful recipient.

Durant: ‘Pure hate for me, obviously’

But he didn’t stop there.

“It’s just pure hate for me, obviously, no appreciation for my real skill for the game,” Durant said. “But I get it. I understand where we’re coming from.”

Durant appears to still be angry about having just one NBA MVP award, which came in 2014. He’s also been voted to the All-NBA first team six times and second team twice in addition to his Rookie of the Year award in 2008.

These were all voted on by media members and awards that he rightfully deserved. And voters don’t always get the MVP right. Just ask Shaquille O’Neal.

But his victimhood isn’t going to draw the sympathy of many.

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Kevin Durant through the years
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Kevin Durant through the years
University of Texas' Kevin Durant watches as a Texas A&M University player takes a free throw during the first half of their NCAA basketball game in Austin, Texas, February 28, 2007. REUTERS/Jessica Rinaldi (UNITED STATES)
Kevin Durant of the University of Texas kisses his mother after being selected as the second overall pick by the Seattle Supersonics at the 2007 NBA Draft at Madison Square Garden in New York June 28, 2007. REUTERS/Shannon Stapleton (UNITED STATES)
Seattle Supersonics Kevin Durant reacts during their NBA basketball game against the Los Angeles Lakers in Los Angeles November 27, 2007. REUTERS/Lucy Nicholson (UNITED STATES)
Seattle Supersonics Kevin Durant (R) fights for a rebound with Los Angeles Lakers Ronny Turiaf during their NBA basketball game in Los Angeles March 21, 2008. REUTERS/Lucy Nicholson (UNITED STATES)
NBA Rookie of the Year Kevin Durant of the Seattle SuperSonics attends a news conference in Taipei July 26, 2008. Durant will visit Taiwan's Asian Youth Basketball national team training camp during his tour of Taiwan. REUTERS/Pichi Chuang (TAIWAN)
Sophomore's Kevin Durant from the Oklahoma City Thunder holds up his MVP trophy after the Rookie Challenge at the NBA All-Star basketball weekend in Phoenix, Arizona, February 13, 2009. REUTERS/Jessica Rinaldi (UNITED STATES)
Oklahoma City Thunder's Kevin Durant reacts during the second half of Game 2 of their NBA Western Conference playoff series against the Los Angeles Lakers in Los Angeles, April 20, 2010. REUTERS/Lucy Nicholson (UNITED STATES - Tags: SPORT BASKETBALL IMAGES OF THE DAY)
Oklahoma City Thunder forward Kevin Durant, (R) hugs teammate Russell Westbrook (0) in celebration late in the fourth quarter against the Lost Angeles Lakers during Game 3 of their NBA Western Conference playoff series in Oklahoma City, April 22, 2010. REUTERS/Bill Waugh (UNITED STATES - Tags: SPORT BASKETBALL)
Kevin Durant of the U.S. looks at Hamed Ehadadi (L) from Iran during their FIBA Basketball World Championship game in Istanbul, September 1, 2010. REUTERS/Jeff Haynes (TURKEY - Tags: SPORT BASKETBALL)
Oklahoma City Thunder forward Kevin Durant sits on the bench in the first half against the Dallas Mavericks during Game 1 of the NBA Western Conference Final basketball playoff in Dallas, Texas May 17, 2011. REUTERS/Tim Sharp (UNITED STATES - Tags: SPORT BASKETBALL)
Oklahoma City Thunder forward Kevin Durant dunks the ball against the Dallas Mavericks during the second half of their NBA basketball game in Dallas, Texas January 2, 2012. REUTERS/Mike Stone (UNITED STATES - Tags: SPORT BASKETBALL)
Oklahoma City Thunder small forward Kevin Durant celebrates in the second half against the San Antonio Spurs during Game 3 of the NBA Western Conference basketball finals in Oklahoma City, Oklahoma, May 31, 2012 REUTERS/Jim Young (UNITED STATES - Tags: SPORT BASKETBALL)
Oklahoma City Thunder forward Kevin Durant attends a news conference held for the NBA Finals in Oklahoma City, Oklahoma June 13, 2012. REUTERS/Mike Stone (UNITED STATES - Tags: SPORT BASKETBALL)
Oklahoma City Thunder forward Kevin Durant (R) shoots over Miami Heat forward Shane Battier in the second quarter during Game 4 of the NBA basketball finals in Miami, Florida, June 19, 2012. REUTERS/Mike Segar (UNITED STATES - Tags: SPORT BASKETBALL)
LeBron James (R) of the Miami Heat speaks as Kevin Durant (L) and Kobe Bryant listen during a news conference for the twelve players selected for the 2012 U.S. Olympic men's basketball team at the Wynn Las Vegas Resort in Las Vegas, Nevada July 7, 2012. REUTERS/Steve Marcus (UNITED STATES - Tags: SPORT BASKETBALL OLYMPICS)
Lebron James (L) and Kevin Durant of the U.S. pose with their gold medals during victory ceremony at the North Greenwich Arena during the London 2012 Olympic Games August 12, 2012. REUTERS/Sergio Perez (BRITAIN - Tags: OLYMPICS SPORT BASKETBALL)
Oklahoma City Thunder forward Kevin Durant (C) shoots against Portland Trail Blazers Nicolas Batum (L) of France, and LaMarcus Aldridge (R) in the first half of their NBA basketball game in Oklahoma City, Oklahoma March 24, 2013. REUTERS/Bill Waugh (UNITED STATES - Tags: SPORT BASKETBALL)
May 7, 2014; Oklahoma City, OK, USA; Oklahoma City Thunder forward Kevin Durant (35) is awarded the NBA Most Valuable Player award prior to action against the Los Angeles Clippers in game two of the second round of the 2014 NBA Playoffs at Chesapeake Energy Arena. Mandatory Credit: Mark D. Smith-USA TODAY Sports
Jan 25, 2014; Philadelphia, PA, USA; Oklahoma City Thunder forward Kevin Durant (35) celebrates scoring during the first quarter against the Philadelphia 76ers at the Wells Fargo Center. Mandatory Credit: Howard Smith-USA TODAY Sports
May 6, 2014; Oklahoma City, OK, USA; Oklahoma City Thunder head coach Scott Brooks speaks about how deserving Kevin Durant is of the 2013-2014 MVP award at Thunder Events Center. Mandatory Credit: Alonzo Adams-USA TODAY Sports
NBA basketball player Kevin Durant accepts the Best Male Athlete Award during the inaugural 2014 Nickelodeon Kids' Choice Sports awards at UCLA's Pauley Pavilion in Los Angeles, California July 17, 2014. REUTERS/Mario Anzuoni (UNITED STATES - Tags: ENTERTAINMENT SPORT BASKETBALL PROFILE)
Dec 23, 2015; Los Angeles, CA, USA; Oklahoma City Thunder forward Kevin Durant (35) moves to the basket against Los Angeles Lakers forward Kobe Bryant (24) during the 2nd quarter at Staples Center. Mandatory Credit: Robert Hanashiro-USA TODAY Sports / Reuters Picture Supplied by Action Images (TAGS: Sport Basketball NBA) *** Local Caption *** 2015-12-24T044552Z_1591095791_NOCID_RTRMADP_3_NBA-OKLAHOMA-CITY-THUNDER-AT-LOS-ANGELES-LAKERS.JPG
Professional basketball player Kevin Durant speaks to the media during a Nike unveiling event in New York, March 17, 2016. REUTERS/Eduardo Munoz
May 30, 2016; Oakland, CA, USA; Golden State Warriors guard Stephen Curry (30, right) is congratulated by Oklahoma City Thunder forward Kevin Durant (35) after game seven of the Western conference finals of the NBA Playoffs at Oracle Arena. The Warriors defeated the Thunder 96-88. Mandatory Credit: Kyle Terada-USA TODAY Sports TPX IMAGES OF THE DAY
Jul 7, 2016; Oakland, CA, USA; Kevin Durant poses for a photo with his jersey during a press conference after signing with the Golden State Warriors at the Warriors Practice Facility. Mandatory Credit: Kyle Terada-USA TODAY Sports
2016 Rio Olympics - Basketball - Preliminary - Men's Preliminary Round Group A USA v Venezuela - Carioca Arena 1 - Rio de Janeiro, Brazil - 08/08/2016. Deandre Jordan (USA) of the USA and Kevin Durant (USA) of the USA. REUTERS/Jim Young FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS.
2016 Rio Olympics - Basketball - Final - Men's Gold Medal Game Serbia v USA - Carioca Arena 1 - Rio de Janeiro, Brazil - 21/8/2016. Kevin Durant (USA) of the USA celebrates during the game. REUTERS/Shannon Stapleton FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS.
2016 Rio Olympics - Basketball - Final - Men's Gold Medal Game Serbia v USA - Carioca Arena 1 - Rio de Janeiro, Brazil - 21/8/2016. Jimmy Butler (USA) of the USA (L), Kevin Durant (USA) of the USA and Deandre Jordan (USA) of the USA (R) stand with their gold medals for the playing of the U.S. National Anthem during the presentation ceremony for men's basketball. REUTERS/Shannon Stapleton FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS.
Apr 22, 2017; Portland, OR, USA; Golden State Warriors forward Kevin Durant (35) smiles while sitting on the bench during warm-ups before game three of the first round of the 2017 NBA Playoffs Portland Trail Blazers at Moda Center. Mandatory Credit: Jaime Valdez-USA TODAY Sports
Jun 7, 2017; Cleveland, OH, USA; Cleveland Cavaliers forward LeBron James (23) shoots as Golden State Warriors forward Kevin Durant (35) guards during the first quarter in game three of the 2017 NBA Finals at Quicken Loans Arena. Mandatory Credit: Ken Blaze-USA TODAY Sports
Jun 12, 2017; Oakland, CA, USA; Golden State Warriors forward Kevin Durant (35) celebrates with the Larry O'Brien Trophy after beating the Cleveland Cavaliers in game five of the 2017 NBA Finals at Oracle Arena. Mandatory Credit: Kelley L Cox-USA TODAY Sports TPX IMAGES OF THE DAY
Nov 18, 2017; Philadelphia, PA, USA; Golden State Warriors forward Kevin Durant (35) reacts in the direction of fans after being fouled during the second half against the Philadelphia 76ers at Wells Fargo Center. Mandatory Credit: Bill Streicher-USA TODAY Sports
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Durant’s choice

Since Durant joined the Warriors, he’s sacrificed his chances at individual accolades in exchange for a shot at championships. Sharing the ball with that many All-Stars is going to dampen stats and diminish awards chances.

Durant addressed that as well.

“Accolades, that stuff. That stuff is kind of long gone for me unless it’s like Finals or something like that where it’s probably pretty even,” Durant said. “But regular season awards, I mean I’m never gonna get a look when it comes to that, especially playing here for the Warriors.”

He’s right. He probably won’t. But that’s a choice he made, not some vast conspiracy against him.

But it’s all OK. Durant is one of the best players to play the game and has maintained a sky-high level of play throughout his career. If this is part of what drives him to maintain his level of excellence, then so be it. Whatever it takes.

He just shouldn’t expect people to like him for it.

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