Gwyneth Paltrow's Goop to pay $145,000 in settlement over vaginal egg claims

Purveyor of the wacky and questionable, Goop, has agreed to pay $145,000 to settle allegations it made unscientific claims on three of its products.

The consumer protection lawsuit targeted the $66 Jade Egg and the $55 Rose Quartz Egg, which are still available for sale.

According to Goop's claims, inserting these egg-shaped stones into one's vagina for a period of time would help balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control.

Also named in the suit was the $22 Inner Judge Flower Essence Blend, essential oils purported to help depression when taken orally or added to bathwater.

The lawsuit against Goop was brought upon by Santa Clara County District Attorney Jeff Rosen and nine other state prosecutors, who stated its medical claims were "not supported by competent and reliable science."

"The health and money of Santa Clara County residents should never be put at risk by misleading advertising," Rosen said in a statement. "We will vigilantly protect consumers against companies that promise health benefits without the support of good science...or any science."

As well as civil penalties, Goop agreed to refunds to consumers who purchased those products between Jan. 12, 2017 and Aug. 31, 2017.

In a statement to Bloomberg, Goop said it didn't agree with the view of prosecutors, but wanted to settle the case quickly.

"Goop provides a forum for practitioners to present their views and experiences with various products like the Jade Egg," Erica Moore, the company’s chief financial officer, said in a statement to the news outlet.

"The law, though, sometimes views statement like this as advertising claims, which are subject to various legal requirements."

In July, Goop founder Gwyneth Paltrow said it would be hiring a fact-checker, in what would be a "necessary growing pain" for the company.