Mavericks dancers order new uniforms, creating 'more wholesome' routines after multiple front office scandals

The Dallas Mavericks Dancers will be getting a new look this fall, though they won’t be sticking to the traditional status quo.

The Dallas Mavericks dance team has ordered “less revealing uniforms” for the upcoming season and will preform “more wholesome routines,” according to a report from the Dallas Morning News. The move is largely in a response to multiple scandals that have rocked the Mavericks’ front office earlier this year.

“We want the focus to be on the dancers as artists and to highlight their skills, not be eye candy or sexualized,” Mavericks CEO Cynthia Marshall told the Dallas Morning News on Tuesday.

Mavericks owner Mark Cuban and the organization came under fire after a Sports Illustrated report in February detailed a “corporate culture rife with misogyny and predatory sexual behavior,” among other things, within the front office. A report also surfaced in May about a former senior account executive who would repeatedly look at pornographic images while touching himself in the office, generating the nickname “Pants DJ.”

Marshall, who was hired in February, has been tasked in part with cleaning up the organization, and said that the shift with the dance team is part of their “100-day plan aimed at cleaning up problems” within the Dallas front office.

“We love our dancers, but we are re-evaluating every aspect of this organization to make sure they are living up to the values we are instilling in the entire Mavericks operation,” Marshall told the Dallas Morning News.

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Dallas Mavericks dancers
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Dallas Mavericks dancers
DALLAS, TX - FEBRUARY 10: The Dallas Mavericks Dancers perform as the Lakers play the Dallas Mavericks at American Airlines Center on February 10, 2018 in Dallas, Texas. (Photo by Ron Jenkins/Getty Images)
DALLAS, TX - OCTOBER 20: The Dallas Mavericks Dancers perform as the Dallas Mavericks take on the Sacramento Kings at American Airlines Center on October 20, 2017 in Dallas, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Tom Pennington/Getty Images)
DALLAS, TX - OCTOBER 20: The Dallas Mavericks Dancers perform as the Dallas Mavericks take on the Sacramento Kings at American Airlines Center on October 20, 2017 in Dallas, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Tom Pennington/Getty Images)
DALLAS, TX - OCTOBER 18: The Dallas Mavericks Dancers perform at American Airlines Center on October 18, 2017 in Dallas, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Martinez/Getty Images)
DALLAS, TX - DECEMBER 28: The Dallas Mavericks Dancers perform as the Dallas Mavericks take on the Milwaukee Bucks at American Airlines Center on December 28, 2015 in Dallas, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Tom Pennington/Getty Images)
DALLAS, TX - DECEMBER 04: The Dallas Mavericks Dancers perform as the Dallas Mavericks take on the Houston Rockets at American Airlines Center on December 4, 2015 in Dallas, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Tom Pennington/Getty Images)
DALLAS, TX - FEBRUARY 10: The Dallas Mavericks Dancers perform as the Lakers play the Dallas Mavericks at American Airlines Center on February 10, 2018 in Dallas, Texas. (Photo by Ron Jenkins/Getty Images)
DALLAS, TX - NOVEMBER 18: The Dallas Mavericks Dancers perform as the Dallas Mavericks take on the Milwaukee Bucks at American Airlines Center on November 18, 2017 in Dallas, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Tom Pennington/Getty Images)
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“The dancers are doing nothing wrong. What they wear and how they dance is a part of the culture and the atmosphere that has been around for the past two decades. We will be a part of the evolution that moves these dancers forward as athletes and entertainers.”

The change with the dance team stopped short of eliminating it all together, like the San Antonio Spurs did earlier this year. The Spurs replaced the dance team with a 35-member “family-friendly coed hype team.”

While the move to eliminate the team completely may be a bit extreme, the idea behind both switches is the same: keeping fans entertained without sending the wrong message or making anyone uncomfortable.

“Everyone should feel comfortable — both the performers and everyone in the arena,” Marshall told the Dallas Morning News. “If someone brings a 10-year-old to the game, I don’t want them having to cover the kid’s eyes during performances.”

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Team dancers around the NBA
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Team dancers around the NBA
CLEVELAND, OH - JUNE 06: Cleveland Cavaliers dancers perform during Game Three of the 2018 NBA Finals between the Golden State Warriors and the Cleveland Cavaliers at Quicken Loans Arena on June 6, 2018 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Gregory Shamus/Getty Images)
MILWAUKEE, WI - APRIL 05: A member of the Milwaukee Bucks dance team performs during the game between the Milwaukee Bucks and Brooklyn Nets at the Bradley Center on April 5, 2018 in Milwaukee, Wisconsin. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Dylan Buell/Getty Images)
DENVER, CO APRIL 5: Denver Nuggets dancers perform during a timeout during the game against the Minnesota Timberwolves on April 5, 2018 at Pepsi Center. (Photo by John Leyba/The Denver Post via Getty Images)
DETROIT, MI - MARCH 29: The Pistons Dancers entertain the fans on a play stoppage during an NBA game between the Detroit Pistons and the Washington Wizards at Little Caesars Arena on March 29, 2018 in Detroit, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. The Pistons defeated the Wizards 103-92. (Photo by Dave Reginek/Getty Images) *** Local Caption ***
INDIANAPOLIS, IN - MARCH 15: An Indiana Pacers Pacemate dances during the game against the Toronto Raptors at Bankers Life Fieldhouse on March 15, 2018 in Indianapolis, Indiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.(Photo by Michael Hickey/Getty Images)
DETROIT, MI - MARCH 9: Detroit Pistons Dancers entertain the fans during the game against the Chicago Bulls at Little Caesars Arena on March 9, 2018 in Detroit, Michigan. Detroit defeated Chicago 99-83. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement (Photo by Leon Halip/Getty Images)
SAN ANTONIO,TX - FEBRUARY 28 : The San Antonio Silver Dancers perform during game against the New Orleans Pelicans at AT&T Center on February 28, 2018 in San Antonio, Texas. NOTE TO USER: User expressly acknowledges and agrees that , by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Cortes/Getty Images)
HOUSTON, TX - MARCH 03: Houston Rockets Power Dancers perform at Toyota Center on March 3, 2018 in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Bob Levey/Getty Images)
TORONTO, ON - FEBRUARY 13: A member of the Toronto Raptors dance pak performs during a break in the action of the Raptors NBA game against the Miami Heat at Air Canada Centre on February 13, 2018 in Toronto, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Tom Szczerbowski/Getty Images) *** Local Caption ***
DETROIT, MI - FEBRUARY 14: Members of the Detroit Pistons dance team perform while playing the Atlanta Hawks at Little Caesars Arena on February 14, 2018 in Detroit, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Gregory Shamus/Getty Images)
SALT LAKE CITY, UT - FEBRUARY 14: A member of the Utah Jazz dance teams performs during a game between the Phoenix Suns and the Utah Jazz at Vivint Smart Home Arena on February 14, 2018 in Salt Lake City, Utah. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Gene Sweeney Jr./Getty Images)
DETROIT, MI - FEBRUARY 07: A member of the Detroit Pistons dance team performs during a game against the Brooklyn Nets at Little Caesars Arena on February 7, 2018 in Detroit, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Gregory Shamus/Getty Images)
ORLANDO, FL - FEBRUARY 6: The Orlando Magic Dancers performs during the game against the Cleveland Cavaliers at the Amway Center on February 6, 2018 in Orlando, Florida. The Magic defeated the Cavaliers 116 to 98. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Don Juan Moore/Getty Images)
ORLANDO, FL - FEBRUARY 6: The Orlando Magic Dancers performs during the game against the Cleveland Cavaliers at the Amway Center on February 6, 2018 in Orlando, Florida. The Magic defeated the Cavaliers 116 to 98. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Don Juan Moore/Getty Images)
SACRAMENTO, CA - FEBRUARY 05: The Sacramento Kings cheerleaders the 'Sacramento Kings Dancers' performs during an NBA basketball game against the Chicago Bulls at Golden 1 Center on February 5, 2018 in Sacramento, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Thearon W. Henderson/Getty Images)
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