Twitter users roast 'failing' Ivanka Trump over soon-to-be shuttered fashion brand

Senior White House adviser Ivanka Trump’s decision to shut down her namesake fashion brand has become a hot Twitter meme.

President Donald Trump’s daughter revealed Tuesday she was dissolving the business to focus on the work she does for her father’s administration.

“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here,” said Trump in a statement. “So making this decision now is the only fair outcome for my team and partners.”

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Melania and Ivanka Trump together through the years
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Melania and Ivanka Trump together through the years
NEW YORK CITY, NY - OCTOBER 14: (L-R) Ivanka Trump, Melania Trump and Barron Trump attend Quest and Q Magazines Host Ivanka Trump Book Party at Trump Tower on October 14, 2009 in New York City. (Photo by Patrick McMullan/Patrick McMullan via Getty Images)
9/13/99 New York, NY. Donald Trump with his girlfriend, Melania Knauss (l) and daughter Ivanka (r) at the NYC 2000 Fashion Show. Photo by Robin Platzer/Twin Images/Online USA, Inc.
Melania Knauss, Donald Trump, Ivanka Trump during Inside arrivals- The Costume Institute celebrates 'Dangerous Liasions: Fashion and Furniture in the 18th Century' at Metropolitan Museum of Art in New York, New York, United States. (Photo by M. Von Holden/FilmMagic)
(EXCLUSIVE, Premium Rates Apply) NEW YORK - FEBRUARY 06: Melania Trump and Ivanka Trump inside Madonna and Gucci Host 'A Night to Benefit Raising Malawi and UNICEF' at the United Nations on February 6, 2007 in New York City. **EXCLUSIVE** (Photo by Kevin Mazur/WireImage)
Melania Trump and Ivanka Trump during Olympus Fashion Week Spring 2007 - Seen at Bryant Park - Day 3 at Bryant Park in New York City, New York, United States. (Photo by John Parra/WireImage)
NEW YORK CITY, NY - MAY 19: (L-R) Melania Trump, Donald Trump and Ivanka Trump attend Molly Sims Hosts OPERATION SMILE, 'The Smile Collection' Benefit featuring the J. MENDEL Spring 2006 Collection and Jeweler BOUCHERON at Skylight Studios on May 19, 2006 in New York City. (Photo by Patrick McMullan/Patrick McMullan via Getty Images)
Ivanka Trump and Melania Knauss during Dennis Basso Fashion Show - Fall/Winter 2004 at Cipriani in New York City, New York, United States. (Photo by Shane Gritzinger/FilmMagic)
Melania Trump wife of Republican Presidential candidate businessman Donald Trump (R) and his daughter Ivanka Trump leaves the stage at the conclusion of the the Republican Presidential debate sponsored by Fox Business and the Republican National Committee at the North Charleston Coliseum and Performing Arts Center in Charleston, South Carolina on January 14, 2016. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
Donald Trumps wife Melania Trump (R), daughter Ivanka Trump (2R), and son's Eric Trump (2ndL), and Donald Trump Jr. look on during the Republican Presidential debate sponsored by Fox Business and the Republican National Committee at the North Charleston Coliseum and Performing Arts Center in Charleston, South Carolina on January 14, 2016. AFP PHOTO/ TIMOTHY A. CLARY / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
Donald Trumps wife Melania Trump (L), daughter Ivanka Trump wait for the start of the CNBC Republican Presidential Debate, October 28, 2015 at the Coors Event Center at the University of Colorado in Boulder, Colorado. AFP PHOTO / ROBYN BECK / AFP / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
PALM BEACH, FL - JANUARY 05: Melania Trump and Ivanka Trump attend the 2014 Trump Invitational Grand Prix at The Mar-a-Lago Club on January 5, 2014 in Palm Beach, Florida. (Photo by Larry Marano/Getty Images for 2014 Trump Invitational Grand Prix)
TRUMP TOWER, NEW YORK, UNITED STATES - 2016/04/19: Jared Kushner, Ivanka Trump, Melania Trump attend Donald Trump victory celebration after New York primary at Trump Tower on 5th Avenue. Donald John Trump is an American businessman, politician, television personality, author, and candidate for the Republican nomination for President of the United States in the 2016 election. (Photo by Lev Radin/Pacific Press/LightRocket via Getty Images)
Donald Trump, president and chief executive of Trump Organization Inc. and 2016 Republican presidential candidate, center, smiles as wife Melania Trump, left, and daughter Ivanka Trump, right, look on during a primary watch party in Manchester, New Hampshire, U.S., on Tuesday, Feb. 9 , 2016. Trump re-assumed his front-runner status in the Republican nominating contest after finishing second in the Iowa caucuses on Feb. 1 to Texas Senator Ted Cruz, despite leading state and national polls for months. Photographer: Victor J. Blue/Bloomberg via Getty Images
Melania Trump (L), Ivanka Trump (C)and Republican candidate for Vice President Mike Pence wait before the first presidential debate at Hofstra University in Hempstead, New York on September 26, 2016. Hillary Clinton and Donald Trump face off in one of the most consequential presidential debates in modern US history with up to 100 million viewers set to tune in. / AFP / POOL / joe raedle (Photo credit should read JOE RAEDLE/AFP/Getty Images)
NEW YORK, NY - APRIL 21: (L-R) Tiffany Trump, Donald Trump Jr, Kai Trump, Melania Trump, 2016 Republican presidential candidate Donald Trump, Tristan Trump, Ivanka Trump, and Eric Trump pose onstage during NBC's Today Trump Town Hall at Rockefeller Plaza on April 21, 2016 in New York City. (Photo by D Dipasupil/FilmMagic)
Republican nominee Donald Trump (R) is cheered by his wife Melania Trump (C) and daughter Ivanka Trump (L) at the end of the final presidential debate at the Thomas & Mack Center on the campus of the University of Las Vegas in Las Vegas, Nevada on October 19, 2016. Democrat Hillary Clinton and rival Donald Trump face off in their last presidential debate on October 19, with the Republican candidate spiraling downward amid allegations of sexual misconduct and wild charges of a 'rigged' US election. / AFP / POOL / joe raedle (Photo credit should read JOE RAEDLE/AFP/Getty Images)
Ivanka Trump (R) and Melania Trump (L) appear before the second presidential debate at Washington University in St. Louis, Missouri on October 9, 2016. / AFP / POOL / RICK WILKING (Photo credit should read RICK WILKING/AFP/Getty Images)
Melania (L) and Ivanka Trump are seen during the first presidential debate at Hofstra University in Hempstead, New York on September 26, 2016. Hillary Clinton and Donald Trump face off in one of the most consequential presidential debates in modern US history with up to 100 million viewers set to tune in. / AFP / POOL / joe raedle (Photo credit should read JOE RAEDLE/AFP/Getty Images)
Melania Trump (L) and Ivanka Trump look on as Republican presidential elect Donald Trump speaks during election night at the New York Hilton Midtown in New York on November 9, 2016. / AFP / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
Ivanka Trump (2nd L), the daughter of US President Donald Trump and First Lady Melania Trump (R) visit the Western Wall, the holiest site where Jews can pray, in Jerusalems Old City on May 22, 2017. / AFP PHOTO / POOL / Heidi Levine (Photo credit should read HEIDI LEVINE/AFP/Getty Images)
VATICAN CITY, VATICAN - MAY 24: Pope Francis meets United States First Lady Melania Trump, Ivanka Trump and Jared Kushner at the Apostolic Palace on May 24, 2017 in Vatican City, Vatican. The President Trump will return on Italy on Friday attending the Group of 7 Summit in Sicily. (Photo by Vatican Pool/Getty Images)
ARLINGTON, VA - AUGUST 21: First lady Melania Trump stands with Ivanka Trump before President Donald Trump delivered remarks on American involvement in Afghanistan at the Fort Myer military base on August 21, 2017 in Arlington, Virginia. Trump was expected to announce a modest increase in troop levels in Afghanistan, the result of a growing concern by the Pentagon over setbacks on the battlefield for the Afghan military against Taliban and al-Qaeda forces. (Photo by Mark Wilson/Getty Images)
WASHINGTON, DC - JUNE 26: Ivanka Trump talks with first lady Melania Trump before a joint statement between U.S. President Donald Trump and Indian Prime Minister Narendra Modi in the Rose Garden of the White House June 26, 2017 in Washington, DC. Trump and Modi met earlier today in the Oval Office to discuss a range of bilateral issues. (Photo by Mark Wilson/Getty Images)
(L-R) Ivanka Trump, US First Lady Melania Trump and US Vice President Mike Pence await the arrival of US President Donald Trump to Joint Base Myer-Henderson Hall in Arlington, Virginia, on August 21, 2017. Trump is addressing the nation about Afghanistan. / AFP PHOTO / Nicholas Kamm (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
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Unsurprisingly, tweeters went into overdrive at the news:

 

  • This article originally appeared on HuffPost.
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