A Democratic candidate for Congress in New Mexico made it abundantly clear he won’t be getting into bed with the National Rifle Association in an expletive-laced television ad.
“F--- the NRA,” Albuquerque City Council Member Pat Davis says in 15-second clip, broadcast locally Friday evening.
“Their pro-gun policies have resulted in dead children, dead mothers and dead fathers.”
The NRA in a tweet later the same night slammed the ad for its “foul message” and branded the congressional hopeful “#DesperateDavis.”
“Stay classy, Pat!” the pro-gun organization urges in a parody video of the ad, complete with a circus tune.
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KRQE General Manager Bill Anderson in a statement defended the station’s airing of the ad, citing federal election laws.
“We received a request for air time from a legitimate federal candidate for office, and according to federal election rules we are required to give him the same access as his opponents,” he said in a statement, noting they will be running a warning ahead of the commercial.
“This station by law, is not permitted to censor or in anyway edit this commercial.”
Davis is vying for the Democratic nomination in a six-way race for the open congressional seat in Albuquerque.
Opponent Deb Haaland, who would be the first Native American woman elected to Congress, seemed to relate to Davis’ message, even if she did question the tone.
“The NRA and the Arms industry are responsible for horrific preventable deaths all across America — with communities of color hardest hit by this epidemic of gun violence,” she said in a statement.
“I fully understand the anger may people are expressing, and I share it — even if I might used different words.”
The winner of the June primary, he’ll face off against Rep. Janice Arnold Jones in the November election.
With News Wire Services