Melania Trump's 'Be Best' materials have a familiar ring to them

Oops, she did it again.

Supporting materials presented Monday in conjunction with Melania Trump’s “Be Best” youth initiative turn out to have been lifted from a 2014 Federal Trade Commission pamphlet.

Titled “Talking with Kids About Being Online,” Trump’s document, which was distributed as part of the “Be Best” rollout, relies on the same graphic design and wording as the FTC’s “Net Cetera: Chatting with Kids About Being Online.” Trump’s pamphlet also contains an introductory letter by the first lady, advising parents to “communicate your values clearly so your kids can make thoughtful decisions when they face tricky situations.”

Related: Melania Trump unveils 'Be Best' campaign

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Melania Trump unveils Be Best campaign
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Melania Trump unveils Be Best campaign
WASHINGTON, DC - MAY 07: U.S. first lady Melania Trump speaks in the Rose Garden of the White House May 7, 2018 in Washington, DC. Trump outlined her new initiatives as first lady during the event. (Photo by Win McNamee/Getty Images)
U.S. President Donald Trump gives first lady Melania Trump the pen he used, to sign a proclamation, declaring today "Be Best" day at the launch of her initiative in the Rose Garden at the White House in Washington, U.S., May 7, 2018. REUTERS/Leah Millis
US First Lady Melania Trump announces her 'Be Best' children's initiative in the Rose Garden of the White House in Washington, DC, May 7, 2018. (Photo by SAUL LOEB / AFP) (Photo credit should read SAUL LOEB/AFP/Getty Images)
U.S. first lady Melania Trump delivers remarks at the "launch of her Be Best initiatives in the Rose Garden of the White House in Washington, U.S., May 7, 2018.
U.S. first lady Melania Trump announces the launch of her "Be Best" initiative in the Rose Garden at the White House in Washington, U.S., May 7, 2018. REUTERS/Leah Millis
U.S. President Donald Trump kisses first lady Melania Trump at the launch of her "Be Best" initiative in the Rose Garden at the White House in Washington, U.S., May 7, 2018. REUTERS/Leah Millis
U.S. President Donald Trump waves to the crowd as he arrives for the launch of first lady Melania Trump's "Be Best" initiative in the Rose Garden of the White House in Washington, U.S., May 7, 2018. REUTERS/Leah Millis
U.S. first lady Melania Trump stands with President Donald Trump, who applauds during the launch of the first lady's Be Best initiatives in the Rose Garden of the White House in Washington, U.S., May 7, 2018. REUTERS/Kevin Lamarque
U.S. President Donald Trump and first lady Melania Trump leave after participating in the launch of her "Be Best" initiative in the Rose Garden at the White House in Washington, U.S., May 7, 2018. REUTERS/Leah Millis
U.S. first lady Melania Trump enters the White House colonnade as she arrives for the launch of her "Be Best" initiative in the Rose Garden at the White House in Washington, U.S., May 7, 2018. REUTERS/Leah Millis
WASHINGTON, DC - MAY 07: U.S. President Donald Trump kisses U.S. first lady Melania Trump after she spoke in the Rose Garden of the White House May 7, 2018 in Washington, DC. Melania Trump outlined her new initiatives, known as the Be Best program, during the event. (Photo by Win McNamee/Getty Images)
US First Lady Melania Trump arrives to announce her 'Be Best' children's initiative in the Rose Garden of the White House in Washington, DC, May 7, 2018. (Photo by JIM WATSON / AFP) (Photo credit should read JIM WATSON/AFP/Getty Images)
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The similarities are far from cursory. For instance, the FTC’s 2014 document contains the following paragraph on the topic of sexting:

“Sending or forwarding sexually explicit photos, videos, or messages from a mobile device is known as ‘sexting.’ Tell your kids not to do it. In addition to risking their reputation and their friendships, they could be breaking the law if they create, forward, or even save this kind of message. Teens may be less likely to make a bad choice if they know the consequences.”

Melania Trump’s version contains that same text, word for word; this is also seen in other passages, such as one on the dangers of “oversharing.”

From the FTC document:

“Some pitfalls that come with online socializing are sharing too much information, or posting pictures, videos, or words that can damage a reputation or hurt someone’s feelings. Applying real-world judgment and sense can help minimize those downsides.”

From “Talking with Kids About Being Online”:

“Some pitfalls that come with online socializing are sharing too much information, or posting pictures, videos, or words that can damage a reputation or hurt someone’s feelings.”

Of course, this is not the first time that Melania Trump has been accused of repurposing Obama-era lines. An analysis of her speech at the 2016 Republican National Convention revealed that she closely hewed to Michelle Obama’s 2008 speech before the Democratic National Convention.

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Melania Trump's speech at RNC
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Melania Trump's speech at RNC
Republican presidential candidate Donald Trump and his wife Melania attend the evening session of the Republican National Convention at the Quicken Loans arena in Cleveland, Ohio on July 18, 2016. The Republican Party opened its national convention, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as its presidential nominee. / AFP / ANDREW CABALLERO-REYNOLDS (Photo credit should read ANDREW CABALLERO-REYNOLDS/AFP/Getty Images)
Republican U.S. presidential candidate Donald Trump gets a kiss from his wife Melania after she concluded her remarks at the Republican National Convention in Cleveland, Ohio, U.S. July 18, 2016. REUTERS/Mike Segar
Melania Trump gestures at her husband Republican U.S. presidential candidate Donald Trump as they leave the stage, after she concluded her remarks at the Republican National Convention in Cleveland, Ohio, U.S. July 18, 2016. REUTERS/Mike Segar TPX IMAGES OF THE DAY
Republican Presidential Candidate Donald Trump escorts his wife Melania after her speech at the Republican National Convention in Cleveland, Ohio, U.S. July 18, 2016. REUTERS/Jim Young
Republican U.S. presidential candidate Donald Trump gestures at his wife Melania after she concluded her remarks at the Republican National Convention in Cleveland, Ohio, U.S. July 18, 2016. REUTERS/Mike Segar
Melania Trump, wife of Republican presidential candidate Donald Trump, speaks at the Republican National Convention in Cleveland, Ohio, U.S. July 18, 2016. REUTERS/Mark Kauzlarich
Republican presidential candidate Donald Trump greets his wife Melania after her speech during the evening session of the Republican National Convention at the Quicken Loans arena in Cleveland, Ohio on July 18, 2016. The Republican Party opened its national convention Monday, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as the Republican presidential nominee. / AFP / ANDREW CABALLERO-REYNOLDS (Photo credit should read ANDREW CABALLERO-REYNOLDS/AFP/Getty Images)
Melania Trump, wife of Republican U.S. presidential candidate Donald Trump, speaks at the Republican National Convention in Cleveland, Ohio, U.S. July 18, 2016. REUTERS/Rick Wilking
Melania Trump, wife of Republican U.S. presidential candidate Donald Trump, speaks at the Republican National Convention in Cleveland, Ohio, U.S. July 18, 2016. REUTERS/Mike Segar
Republican U.S. presidential candidate Donald Trump kisses his wife Melania after she concluded her remarks at the Republican National Convention in Cleveland, Ohio, U.S. July 18, 2016. REUTERS/Mike Segar
Republican presidential candidate Donald Trump introduces his wife Melania on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. The Republican Party opened its national convention, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as its presidential nominee. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
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On her Twitter feed, the first lady was quick to post a video advertising the rollout of “Be Best”; however, it did not contain any audio or links to outside material. Maybe that was a smart decision.

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